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    Home > Coatings News > Paints and Coatings Market > Marketing: network marketing: skill interpretation and analysis of event hype

    Marketing: network marketing: skill interpretation and analysis of event hype

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Core tip: for online marketing, it's very important to catch the audience's (netizens') eyes first There should be attractive points, that is, relevant annotation points Without the attention rate, there can be no click through rate, no click through rate, no consultation rate, no transaction rate According to the in-depth research of marketing expert Kong Changchun and famous SEO master Yang Xiaoxiong on Internet marketing promotion in recent 7 years, the first step to do well in Internet marketing is to find a gimmick to hype The level of hype is divided into the following three levels and three skills, which are interpreted as follows Level 1: dare to send out provocative signals! Flirting is online hype Which is the price of Dajin diatom mud Recommended brief introduction: which is the price of Dajin diatom mud? How to buy genuine diatom mud? Guangdong diatom mud agent suggests placing a basin of cold water in the air conditioning room, so that the diatom mud wall can breathe effectively The feature of the breathing wall is obvious When the indoor air is dry, the diatom mud wall will release the absorbed water quickly Put it out to help regulate the indoor dry humidity It is suggested to place a basin of cold water in the air conditioning room, so that the wall of diatom mud can breathe effectively The feature of the wall that can breathe is obvious When the indoor air is relatively dry, the wall of diatom mud will absorb the water Home of coatings news: for online marketing, it's important to catch the audience's (netizens') eyes first There should be attraction, that is, relevant annotation points Without the rate of attention, there can be no click through rate, no click through rate, no consultation rate, no transaction rate According to the in-depth research of marketing expert Kong Changchun and famous SEO master Yang Xiaoxiong on Internet marketing promotion in recent 7 years, the first step to do well in Internet marketing is to find a gimmick to hype The level of hype is divided into the following three levels and three skills, which are interpreted as follows Level 1: dare to send out provocative signals! Flirting is the first level of online hype, full of very tempting motives, especially with beautiful women or stars as gimmicks to attract attention Recently, one of the most popular news on the Internet is the no pants day activity launched by sports brand Reebok on February 16 More than 20 sexy "Zhengmei" successfully attracted people's attention by imitating overseas "no pants day" activities on the streets of Taipei East District All the door users, such as Sina and Tencent, reported in a prominent position, and also landed in Shenzhen satellite TV and other TV media This is a successful hype with the main purpose of "teasing" In addition, for example, last year at the Beijing auto show, the car model beast became the host of ku6.com, Yao Chen's online clarification of divorce and the promotion of bikini beauty outside Beijing subway are all cases of online hype at the provocative level, so it's the same with offline advertising Beauty has always been the focus of attention Internet marketing: the second level of interpretation and analysis of event Hype: open provocation of moral bottom line! Compared with provocation, provocation is more aggressive, to make the audience feel unreasonable, more alternative and more exciting The Internet hype of sister Furong, muzimei, rogue Yan, Hairong Tiantian and sister Fengjie actually belongs to the category of provocation What they provocation is social public morality and ethics and public endurance Sister Furong's super narcissism, Sister Feng's is, with a strong contrast to win the eye But there is a risk If the image is negative, it's hard to be positive It's like Sister Feng became a network celebrity, but it's always a negative image We don't think such hype is very high and the technique is even lower Network marketing: the third level: to challenge the eyeball to win the image Mr Kong Changchun, a marketing expert, has not advocated the opposite Tanghuluxi, my neighbor's younger sister and Tianxian's younger sister are all positive images Such online hype is meaningful The third level: challenge the winning image of eyeball Mr Kong Changchun, a marketing expert, has not advocated the opposite Sugar gourd Xishi, Lin's little sister and Tianxian's sister are all positive images, which makes the Internet hype meaningful Tanghulu Xishi sells ice sugar gourd beside the university campus He often carries a fashionable leather bag and two big silver earrings He looks young and beautiful, and is named "Tanghulu Xishi" by the boys After being reported by the media in Shaanxi Province, it began to speculate on the Internet and opened many chain stores of sugar gourd and Xishi in Xi'an Today's sister Tianxian also shows a pure face through the Internet Today, she starts to make movies with product endorsement, which is very good E-marketing: Interpretation and analysis of event hype For example: back to the level of product hype, the hype case of Meizu M9 is the same as the sketch On January 4, 2011, the Meizu M9 was sold in five major cities (Beijing, Shanghai, Zhuhai, Shenzhen and Guangzhou) at the same time There are hundreds of people queuing in each store, which reminds people of the queuing scene when the Apple iPhone was launched This has attracted many people's attention Later, Li Yi, an IT industry insider, revealed on his microblog that this was a hype that Meizu paid 300000 yuan to hire a water army and was fooling consumers Then caused the curse war between Li Yi and Meizu This incident once caused a wave of waves Some people even said that it was a "re hype" between Meizu and Li Yi on the hype event itself, with the purpose of enhancing the popularity of M9 So to do network marketing, we should not only catch the eyes of the audience (netizens), but also be more positive When the network marketing is hyped, while grasping or manufacturing the focus, creativity is the most important, and the quality of creativity directly affects the follow-up effect Nine strategies let you calmly deal with the pressure of industry price rise: the way for small and medium-sized coating enterprises to break through the brand; similar information; the model worthy of reference for coating enterprises -- Sam's club model; the ultimate after-sales service for coatings; how can small and medium-sized coating enterprises make use of the spring Festival holiday to consume; o2o or another hole for coating e-commerce Paint industry integrates into the development of the Internet to promote the prosperity of the industry Paint marketing: not all paint products are suitable for holiday marketing Experiential marketing mode ------ you price it Micro marketing opens the era of precision marketing Paint enterprise culture, focusing on thinking The eight strategies for online marketing of paint enterprises are paint home, which focuses on paint, diatom mud and paint paint, Coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, decoration knowledge and decoration effect map of fire retardant coating,
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