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    Home > Coatings News > Paints and Coatings Market > Marketing: nine strategies let you calmly cope with the pressure of price rise in the industry

    Marketing: nine strategies let you calmly cope with the pressure of price rise in the industry

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Core tip: in the rising price of meat, edible oil and cotton, how to face the cost pressure calmly and whether to increase the price or not has become a very urgent problem However, in order to reduce the cost, the product quality has been affected, resulting in a greater problem For example, a dairy group in South China, because of the rising price of sugar and other raw materials, it has to be in some ice cream, The sugar consumption is reduced and the taste of ice-cream plummets The cost control behavior may have a serious impact on the reputation of the enterprise, and then affect the sales volume 1 Change the package size according to the actual situation Paint knowledge | precautions for wall paint color selection Recommended introduction: when painting the wall, the owner sometimes has difficulty in choosing what color of the wall paint to paint In fact, there is no ugly color in the wall paint, only the disharmonious color matching The use of wall color contains the knowledge of health Too strong color will stimulate people's perception, make people have a sense of fidgety, affect people's mental health Grasp the basic principles of wall color and paint a colorful space 1、 Wall paint color selection notice 1 Light color is generally used for the top surface Light colors make people feel light, dark colors make people feel heavy Usually, the treatment of rooms is from top to bottom, from shallow to deep For example, the ceiling and walls of rooms are white and Home of coatings: In the rising price of meat, edible oil and cotton, how to face the cost pressure calmly and whether to increase the price or not has become a very urgent problem However, in order to reduce the cost, the product quality has been affected, resulting in even greater problems For example, a dairy group in South China, because of the rising price of raw materials such as sugar, has to reduce the sugar consumption in some ice cream Volume, resulting in a straight-line decline in the taste of ice cream, so the cost control behavior, the effect, may have a serious impact on the reputation of the enterprise, and then affect the sales volume 1 According to the actual situation, adjust the size of the packaging, or reduce the cost of changing the packaging materials, printing specifications and transition packaging In the face of price pressure For example, many manufacturers have launched instant noodles with simple packaging, which contain many cakes, thus reducing the cost of the outer packaging, and also meeting the needs of some consumers who are "greedy for material benefits" Another example is the electric mosquito repellent incense used in summer, which is usually packed in 30 pieces 120 pieces of them are put out, and the cartons are changed into plastic bags, which can almost meet the needs of a family in the whole summer It not only controls the packaging cost, but also effectively tracks the competitors, so that consumers will not buy products of other brands in the peak season of sales Of course, in turn, the price of small packages, such as mini gas tanks, which are used as fuel for field tourism, has increased unabated It is worth noting that, when adjusting the packaging, the factors such as brand appearance image, display mode, use purpose, consumer acceptance, logistics and transportation should be considered Otherwise, the cost cannot be reduced and the products will be unsalable 2 Specification adjustment In many cases, the package size can't be changed, or consumers will feel "fooled" How to do? In fact, many breweries have already begun to find solutions The first ones were 640 ml bottles Now they look like 640 ml bottles, but the capacity inside them has become 620 ml, 600 ml, 580 ml, and even 550 ml, while in the bottle The actual size of the capacity is indicated on the small corner of the sticker, but consumers often don't pay attention to this and think it's still the original 640 ml, which has become a hidden rule of the industry If the retail price doesn't change, it can only change the product specification For example, in order to reduce the cost of printing, Oriental Morning Post changed the 8-opening large page to the 16 opening small page The "thickness" increased, but the paper consumption decreased It also met the problem that the readers were inconvenient to read in the subway or bus because of the large size of the newspaper Of course, when choosing this strategy, we must control the changed specifications Otherwise, consumers will take it seriously, and the sales volume of products will be seriously affected 3 Launch high value added products The rising of raw materials leads to the increase of cost, which in turn leads to the rise of product price The simple control of cost is limited The key part of the increase of price and the part of obtaining higher profits must be developed with high value-added products For example, in recent years, the production cost of cow's milk has been high, which is also the only beverage in which the cost exceeds the packaging cost Product Many dairy manufacturers have launched milk drinks, containing only 10% of milk ingredients, but the price is higher than that of milk, not only the cost has been effectively controlled, but also the profits have been made The reason is that through a series of improvements such as packaging, adding juice, various beneficial bacteria, taste optimization, etc., the added value of products has been improved, and a new market segment has been opened up Therefore, enterprises can develop high value-added products that are more targeted and meet individual needs according to the future trend of consumption 4 To find a reasonable alternative to raw materials and find alternatives, we must consider rationality For example, using saccharin instead of white sugar is relatively dangerous in today's increasingly popular health concept Of course, many raw materials do have low-cost substitutes, but we must consider its rationality For example, some enterprises that pack milk tea replace the real coconut with the coconut made from winter melon The difference between the taste and the nutrition is not very big They all belong to diet fiber and weight-loss products with high water content Even if consumers know about them, they won't have a lot of antipathy Of course, if the consumers can perceive the value of that part, the obvious use of some bad substitutes, will be the product quality problem, the gain is not worth the loss 5 Joint procurement of raw materials 12 next page sales skills improvement of salesmen: persuade customers with numbers online marketing: Interpretation and analysis of the skills of event hype similar information • model worthy of reference for coating enterprises Sam's membership store model • coating after-sales service optimization, consumers or a "buy" and deep feelings • how small and medium-sized coating enterprises make use of Spring Festival holiday consumption • o2o or coating e-commerce is another pit; coating industry integrates into the development of Internet to promote industry prosperity; coating marketing: not all coating products are suitable for holiday marketing; experiential marketing mode ------ you pricing; micro marketing opens the era of precision marketing; coating enterprise culture, focusing on ideas; eight strategies of coating enterprise network marketing Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,
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