Marketing: on the right track -- marketing innovation of coating enterprises

Core tip: with the intensified competition in the paint market, the traditional marketing methods can no longer meet the development needs of dealers, and the network seems to be a new growth point for the paint sales The interaction between coating enterprises and dealers is becoming more and more frequent, so the new way of network marketing is imperative, which will cause a new marketing revolution in the industry "Who can take advantage of network marketing first, who can win the first chance in the competition" seems to have become the consensus of the industry At present, many coating enterprises have carried out network marketing channels, but the effect is uneven Shenyang steel structure fireproof coating construction expert punde Building Fire Engineering Co., Ltd Recommended introduction: since its establishment, Shenyang punde Construction Fire Engineering Co., Ltd has cultivated a group of professional construction teams with excellent equipment, rich experience and serious responsibility with advanced and scientific management methods and strict engineering quality assurance and after-sales service system It has undertaken a number of fire system installation projects, which has been praised by customers Every idea and special requirement of you will be fully considered by us and fully realized in the construction technology, which will become the cornerstone of our successful long-term development We are looking forward to your invitation, to provide you with quality services and high-quality technical support! All construction coatings have passed ISO9001 Home of coatings news: with the intensified competition in the coatings market, the traditional marketing methods have been unable to meet the development needs of dealers, and the network seems to be a new growth point for the sales of coatings The interaction between coating enterprises and dealers is becoming more and more frequent, so the new way of network marketing is imperative, which will cause a new marketing revolution in the industry "Who can take advantage of network marketing first, who can win the first chance in the competition" seems to have become the consensus of the industry At present, many coating enterprises have carried out network marketing channels, but the effect is uneven Although with the rapid development of the Internet, the influence of the network is more and more big, most coating enterprises are aware that using the network platform can bring economic benefits However, many enterprises do not pay enough attention to the new sales model of Internet marketing Some enterprises only pay attention to the oral publicity, but do not take any action Some enterprises simply understand Internet marketing as website promotion, and set up a simple website, "ten years as one day" is a poor company introduction, which is not attractive, and the publicity effect is almost zero In fact, network marketing runs through the whole process of enterprises' online operation, including information collection, information release, and e-commerce stage of online transaction It is a marketing mode that enterprises carry out network promotion by means of network advertisement, search engine, friendship link, online news hype and so on, with the ultimate purpose of increasing sales volume and enhancing the brand value of enterprises As an important part of network marketing, network promotion is currently the form of expanding popularity and influence with the least investment, the fastest effect and the best effect Although TV advertising has the advantage of wide range of communication, its cost is too high For example, sankeshu spent 40 million yuan this year to get the exclusive Title Right of CCTV's golden column Oriental time and space In addition, even if it wins the naming right of CCTV, sankeshu and Baidu, Sina, Tencent and other portal websites have drawn up the annual network communication plan, which shows the publicity influence of network promotion The network promotion can be divided into several steps: first, the construction and maintenance of the website platform; second, the network advertising, which costs a lot, and the staff need to plan a good publicity theme to make full use of the advertising resources; third, the network public relations, the soft promotion of the network media, crisis public relations processing and website optimization can also be included in this part, which is the most powerful part In the part of working ability and creativity, the brand and word-of-mouth of the enterprise mainly come from this part of work; the last part is network activity planning, network promotion planning, website special topic planning, etc., and network marketing promotion is a way to use the Internet platform for publicity and promotion E-commerce, as the link of network marketing to realize the economic benefits, has emerged in the coating industry in the past two years by virtue of the "double 11" trend Although there is no climate, its influence in the coating industry is not "the storm in the teacup" In 2013, in addition to Libang, duluxi, sanjeshu, and mettux, the coatings brands with advanced e-commerce presence were active in the online promotion activities of the "double 11", Carlos, crocodile paint, classic paint, etc also successively tested the water e-commerce, and the voice of the coatings industry turning to e-commerce is growing However, due to the particularity of coating as a chemical product, it has many limitations in the field of e-commerce, which is also the reason why it can not be quickly popularized in the coating industry Nevertheless, the channel mode of e-commerce has affected the transformation thinking of coating industry Facing the new business model, what the coating enterprises should do is to "be ready at all times", because as some industry people said, "now, there is no comprehensive way to solve the problem of offline painting service Once there is a relevant supporting industry or the first enterprise to realize its own offline service supporting, the e-commerce will occupy the current tradition at an amazing speed Channel! " Key words: the implementation of the new trademark law on marketing innovation of paint enterprises is imminent Many paint enterprises are worried that Zhuang Dian paint has a brand and wins the future They join in the business to guide the same kind of information The hard life of paint dealers is to insist or leave? • Carpoly became the first one in Jiangmen to pass the "integration of two modernizations" management system The cost rose! On October 25, the coatings industry How can coating enterprises survive the winter? Some raw material prices rise again and coating enterprises are forced to follow up I want to cry and have no tears In 2016, I will count these "troubles" in the coating industry Ministry of industry and information technology: promote the all closed integrated clean production process of coating This week, some raw material prices rise again and coating enterprises are forced to follow up Paint enterprise: the walk of heaven and hell! 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