Marketing: one of the top ten disciplines of paint salesman: planning thinking

Core tip: during a visit to the building materials market, an agent boss once told the author: it's very easy to be a salesman, just send cards and be diligent There's no need for market planning, marketing thinking, or even weekly meetings "Running" is all In fact, the author feels that the boss is not comprehensive Frequent and fast running is a basic quality of a salesman But if you want to further improve, you must have ideas, ideas, plans, actions and results Liu chunxiong, a marketing expert, has a sentence in his book "marketer's survival manual" for the level of salesmen Paint agent, top 10 Chinese wall paint brands Recommended introduction: interior wall paint and exterior wall paint can achieve beautiful, clean and pleasant effects, but the effects in different environments are different, so the color of the paint will be different There are ten brands of Chinese paint, ten brands of global paint, ten brands of Chinese wall paint, and ten brands of Chinese paint, Famous trademark of Chinese paint and coating In private rooms, most of us choose according to our own personality, personal hobbies and living habits The younger generation will choose the interior wall paint with rich colors and bright colors, while the older ones will have some working experience Paint Home News: a visit to the building materials market, an agent boss once told the author: it's very simple to be a salesman, send cards, be diligent, do not need any market planning, do not need marketing thinking, or even do not need any weekly meetings, "run" is it In fact, the author feels that the boss is not comprehensive Frequent and fast running is a basic quality of a salesman But if you want to further improve, you must have ideas, ideas, plans, actions and results Liu chunxiong, a marketing expert, has a classic statement about the level of salesmen in his book "survival manual of salesmen": as a salesmen, if you are not professional, you should be smart enough, if you are not smart enough, you should be modest enough If you are not modest enough, you should be diligent enough; if you are not diligent enough, don't do business! Obviously, diligence is the basic quality of business, so how to become a smart salesman, I think planning thinking is absolutely indispensable What do salesmen need to plan? First: market planning market planning means that the salesman, as the market in his area, must have a comprehensive grasp You are the helmsman and the operator of the market What is the operation level of the market? It is all in your hands Before planning, the salesman must have a comprehensive grasp of the whole market, understand most of the market information, sales situation, customer situation, competitor situation, own advantages and disadvantages, and need to know the root Once there was a salesman who was in charge of a sales system When he was asked whether the store he was in charge of knew why the sales situation was declining, he told me that he had not been to the store Imagine, if such a salesman has no in-depth visit and understanding of his market situation, how can he sell! Generally, the market planning will form a market improvement report, including the current situation of the region, the situation of regional customers, competitors and comparison within the region, regional improvement objectives, improvement strategies, improvement actions, required budget, guarantee measures, etc This report can form a written text On the one hand, this written text gives the boss confidence, because he can clearly consume, know how much money he spends and how much profit he brings On the other hand, if you understand the market, you can persuade the boss why you need to support you, why you need to be a franchise store, and why you need to carry out promotional activities, rather than seeking for fish from a tree, water without a source, or wood without a source Second: customer planning In general, there are many different levels of customers in a market Some of them have big sales, some have low sales, some have good image, some have poor image, some have high cooperation, some need to be urged, etc How do you plan for these customers? Those customers are core customers, good sales, good image, good shopping guide and high cooperation General customers, general sales, general image, general shopping guide; those are potential customers, no sales, no image, no shopping guide; those are eliminated customers, do not cooperate, are not active, have debts, poor market reputation First of all, the customer files are established, and the existing customers are classified according to the sales volume and sales proportion, which are divided into core customers, general customers, potential customers and eliminated customers The second step is to plan for customer promotion, which general customers should be converted into core customers and how much sales can be improved; which potential customers should be converted into general customers and how much sales can be brought; which customers need to be eliminated and how to eliminate them, whether to withdraw directly or to withdraw slowly after cultivating new customers around The third step is that after these customer promotion plans are clearly listed, there will be market action, which is the so-called market action plan Third: after market action planning understands the market, market promotion planning and customer promotion planning are available The next step is market action, which is also a key action from planning to action, from thinking to details The hard advertisement is like the rough room coating Legion performing the network marketing war In the past 10 years, the marketing director has made 100 sentences of marketing "big truth" similar information What are the new playing methods of the blue ocean campaign or "re opening" of coating e-commerce? 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