Marketing: opportunities and challenges for domestic paint dealers

Core tip: China's paint distribution is ushering in a new round of opportunities, especially for environmental protection coatings The market space it faces will increase several times than before From the perspective of the overall environment, in the latest decision of the central government on several major issues of comprehensively deepening reform, it is clearly proposed to promote the coordinated development of large, medium and small cities and small towns, and the integrated development of industries and towns We can fully imagine that second tier cities will have greater demand for higher quality environmental protection coatings, while third tier and fourth tier cities will form new growth points Paint knowledge how about Akzo Nobel Powder Coating Recommended introduction: powder coating is a kind of coating with different form from general coating, which is in powder form It is a new type of coating, because of its own advantages and more and more known by people Let's introduce Akzo Nobel Powder coating Akzo Nobel Powder coating is a cost-effective coating solution, which can be applied to different kinds of products After the treatment of static electricity and fire baking, a tough and durable coating surface will be formed, with the least impact on the environment Since the introduction of this technology, powder coating has been able to continue to maintain the Paint Home News: China's paint distribution is ushering in a new round of opportunities, especially for environmental protection coatings The market space it faces will increase several times than before From the perspective of the overall environment, in the latest decision of the central government on several major issues of comprehensively deepening reform, it is clearly proposed to promote the coordinated development of large, medium and small cities and small towns, and the integrated development of industries and towns We can fully imagine that second tier cities will have greater demand for higher quality environmental protection coatings, while third tier and fourth tier cities will form new growth points In fact, in the past decade, the coating industry has maintained a considerable growth rate, especially the building material coating industry, which has been a considerable growth rate According to the sorting out of 2013 report on building decoration coating, the growth rate of building decoration coating in the past decade has mostly exceeded 10%, 2.159 million tons in 2008, 2.6167 million tons in 2009, with a growth rate of 21.2%; 3.5182 million tons in 2011, with a growth rate of 30%; At the end of 2012, the output reached 4.8 million tons, accounting for 37.8% of the total coating output, with a year-on-year growth of 28.02% The huge industrial scale and market space not only contributed to the rise of a number of large-scale building decoration coating brands, such as 3A environmental protection paint, painters, Dulux, lipang, etc., but also led hundreds of thousands of coating dealer groups, as well as millions of jobs With the emergence of new macro policies, the promotion of urbanization, the drive of rigid demand in the real estate market, the continuous strength of the second-hand housing decoration market, the optimization of the entrepreneurial environment and the emergence of new consumer market, new entrepreneurs and dealers have seen more new opportunities in the construction home decoration paint Market According to the statistics of unveiling new opportunities in the paint industry, from January to July this year, the sales area of domestic commercial housing was 611330000 square meters, an increase of 25.8% year on year This group of figures alone is enough to show the huge potential of the whole decoration market Naturally, the demand for interior and exterior wall coatings used for decoration and construction projects is quite considerable A huge market, and has enough consumer support, although the competition is fierce, but will not lack any opportunities to create wealth Another data shows that more than 10 million couples get married every year in China, forming a rigid demand for house purchase In the face of the decoration of wedding houses, it is a very worthwhile opportunity to seize For example, 3A environmental protection paint launched for this group, Aibao pure environmental protection wall finish, high purity and anti pollution wall finish, and the sales growth has been breaking records At the same time, there are also some brands and businesses around marriage to play marketing cards, achieving unexpected results In addition, nearly 200 million preschool children will get high-quality environmental protection children's paint, which is a very good market opportunity Urbanization and housing construction are undoubtedly inevitable for coating distribution By the end of 2012, China's urbanization rate has reached 52.57%, while most developed countries have exceeded 80% In terms of the ratio, China's urbanization rate still has a relatively large room for improvement In addition, the gap between cities and towns is quite large The state is pursuing relatively balanced development from various policy guidance and support It can be predicted that the construction and beautification of second and third tier cities, as well as the promotion of more fourth and fifth tier cities, will bring new sales opportunities On the other hand, from the perspective of consumers, with the prosperity of economy and culture, the number of wealthy people and middle class is growing rapidly, and consumers' requirements for living environment are becoming higher, which is reflected in the coating Naturally, higher grade and better quality products will be required, such as choosing materials according to European and American standards, taking 3A environmental protection paint as an example, since the whole line of products has passed the SGS test and passed the European and American standards To double the growth rate of sales, Aibao paint and younaijing paint have become the decoration coatings favored by the middle class and the public rich The change of the whole consumer market, the emergence of more new sales opportunities and the segmentation of consumer groups in the new battlefield for dealers means not only the arrival of another round of wealth creation opportunities, but also the enhancement of challenges for paint dealers Traditional distributors need to change, adopt new marketing methods, distribute new environmental protection products, and embark on the road of secondary entrepreneurship However, some new distributors need to look for market opportunities, find and represent brands and products that can best meet consumer demand Key words: paint opportunity discussion challenge Qinhuangdao Weixiao Technology Co., Ltd hold November enterprise activity news: Libang paint purchases similar information of famous wood paint brand oulong paint Everyone in the Chinese paint industry should forward it, only for the healthy growth of children The cost is rising! On October 25, the coatings industry New results of product upgrading: there is a way to play the game of Chenguang thermal insulation coating Jiabaoli paint and Beijing Midea have reached a strategic cooperation in decoration Gao shouldered the banner of national paint and worked hard to be a more satisfied enterprise for customers The wall paint film can be torn off like paper Is the quality of the paint bad? How can paint enterprises "survive the winter"? The paint used has expired for more than one year Chief respiratory officer of three trees visited Chengdu specialty store in Sichuan Province Woodpecker paint: the five characteristics of qualified stone paint base are focused on coating, diatom mud, paint coating material, coating technology, news and coating of fire-resistant coating, diatom mud, paint coating, Coating technology, decoration knowledge and decoration effect drawing of fireproof coating,