Marketing: overcapacity coating enterprises need to effectively integrate resources

Core tip: after more than 20 years of development, the coating industry has a considerable scale With the development, there are also some hidden dangers At present, there are many coating brands, and the market competition is fierce, and the problem of relative overcapacity begins to appear Attracted by profits, more enterprises choose to cross the border to develop in the coating industry In the situation of slow market development, if the coating enterprises do not really pay attention to the problem of excess capacity, then in the next time, it is likely to suffer Paint agent, top 10 Chinese wall paint brands Recommended introduction: interior wall paint and exterior wall paint can achieve beautiful, clean and pleasant effects, but the effects in different environments are different, so the color of the paint will be different There are ten brands of Chinese paint, ten brands of global paint, ten brands of Chinese wall paint, and ten brands of Chinese paint, Famous trademark of Chinese paint and coating In private rooms, most of us choose according to our own personality, personal hobbies and living habits The younger generation will choose the interior wall paint with rich colors and bright colors, while the older ones will have some working experience Home of coatings news: after more than 20 years of development, the coating industry has a considerable scale With the development, there are also some hidden dangers At present, there are many coating brands, and the market competition is fierce, and the problem of relative overcapacity begins to appear Attracted by profits, more enterprises choose to cross the border to develop in the coating industry In the situation of slow market development, if the coating enterprises do not really pay attention to the problem of excess capacity, then in the next time, it is likely to suffer The influence of removing the threat of overcapacity on the effective integration of resources and overcapacity by coating enterprises began to appear at the beginning of the birth of the coating industry Under the influence of the market, how large the capacity of the coating enterprises is the key to its success The higher the capacity, the higher the market share After years of development, especially the rise of e-commerce, the paint market has changed consumers' shopping habits for a long time, and the new business model has gradually penetrated into the market competition, making consumers become the initiators of the market But also because the threshold of coating industry is not too high, many small and medium-sized enterprise owners do not realize the changes of the industry, and do not take the initiative to change the industry and business model However, under the guidance of blind production, slow development of the industry, and the loss of effect of rigid demand, the problem of relative overcapacity has gradually become prominent Small and medium-sized coating enterprises should pay more attention to resource integration For the coating enterprises that are in the forefront of the industry, the impact of overcapacity on them is not too great, but for the small and medium-sized coating enterprises, they are unable to face these difficulties Therefore, timely integration of resources has become the key in the current development process of enterprises The so-called resource integration refers to a complex dynamic process that paint enterprises need to identify and select, absorb and allocate, activate and integrate different types of resources to make them have strong flexibility, organization, systematization and value, and create new resources Different types of resources include customer resources, capability resources, information resources and so on In the process of resource integration, coating enterprises should select, absorb, activate and organically integrate different resources, reconstruct the original resource system and discard the worthless resources to form a new core resource system The coating enterprises learn to highlight the core competitiveness In the case of serious overcapacity, the coating enterprises realize the expansion of scale and the promotion of market discourse right through merger and reorganization, which is the integration of capital; the sustainable development of enterprise energy conservation and emission reduction is the integration of natural environment; the extension of industrial chain is the integration of product market; It is the integration of industry resources to participate in industry association activities and use association platform The competition in coating industry is becoming more and more fierce Only by integrating resources and optimizing the organizational structure of the enterprise can the enterprise survive in the market After all, effective resource integration is an important means to highlight the core competitiveness of coating enterprises, to seek the best combination of resource allocation and customer demand, and to enhance the comprehensive competitiveness of enterprises Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,