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    Home > Coatings News > Paints and Coatings Market > Marketing: overcapacity coating enterprises need to effectively integrate resources

    Marketing: overcapacity coating enterprises need to effectively integrate resources

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Core tip: after more than 20 years of development, the coating industry has a considerable scale

    With the development, there are also some hidden dangers

    At present, there are many coating brands, and the market competition is fierce, and the problem of relative overcapacity begins to appear

    Attracted by profits, more enterprises choose to cross the border to develop in the coating industry

    In the situation of slow market development, if the coating enterprises do not really pay attention to the problem of excess capacity, then in the next time, it is likely to suffer

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    The younger generation will choose the interior wall paint with rich colors and bright colors, while the older ones will have some working experience Home of coatings news: after more than 20 years of development, the coating industry has a considerable scale

    With the development, there are also some hidden dangers

    At present, there are many coating brands, and the market competition is fierce, and the problem of relative overcapacity begins to appear

    Attracted by profits, more enterprises choose to cross the border to develop in the coating industry

    In the situation of slow market development, if the coating enterprises do not really pay attention to the problem of excess capacity, then in the next time, it is likely to suffer

    The influence of removing the threat of overcapacity on the effective integration of resources and overcapacity by coating enterprises began to appear at the beginning of the birth of the coating industry

    Under the influence of the market, how large the capacity of the coating enterprises is the key to its success

    The higher the capacity, the higher the market share

    After years of development, especially the rise of e-commerce, the paint market has changed consumers' shopping habits for a long time, and the new business model has gradually penetrated into the market competition, making consumers become the initiators of the market

    But also because the threshold of coating industry is not too high, many small and medium-sized enterprise owners do not realize the changes of the industry, and do not take the initiative to change the industry and business model

    However, under the guidance of blind production, slow development of the industry, and the loss of effect of rigid demand, the problem of relative overcapacity has gradually become prominent

    Small and medium-sized coating enterprises should pay more attention to resource integration

    For the coating enterprises that are in the forefront of the industry, the impact of overcapacity on them is not too great, but for the small and medium-sized coating enterprises, they are unable to face these difficulties

    Therefore, timely integration of resources has become the key in the current development process of enterprises

    The so-called resource integration refers to a complex dynamic process that paint enterprises need to identify and select, absorb and allocate, activate and integrate different types of resources to make them have strong flexibility, organization, systematization and value, and create new resources

    Different types of resources include customer resources, capability resources, information resources and so on

    In the process of resource integration, coating enterprises should select, absorb, activate and organically integrate different resources, reconstruct the original resource system and discard the worthless resources to form a new core resource system

    The coating enterprises learn to highlight the core competitiveness

    In the case of serious overcapacity, the coating enterprises realize the expansion of scale and the promotion of market discourse right through merger and reorganization, which is the integration of capital; the sustainable development of enterprise energy conservation and emission reduction is the integration of natural environment; the extension of industrial chain is the integration of product market; It is the integration of industry resources to participate in industry association activities and use association platform

    The competition in coating industry is becoming more and more fierce

    Only by integrating resources and optimizing the organizational structure of the enterprise can the enterprise survive in the market

    After all, effective resource integration is an important means to highlight the core competitiveness of coating enterprises, to seek the best combination of resource allocation and customer demand, and to enhance the comprehensive competitiveness of enterprises

    Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,
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