Marketing: paint agents should review why products can't be sold

Core tip: for small and medium-sized coating agents, due to the limited strength, on the capital, technology and strength, small and medium-sized brand coatings cannot be compared with large brand coatings, but they also need to survive, develop and benefit Therefore, they are all cautious and afraid of taking risks It is emphasized that whether the use of money is in place, whether the input-output ratio is reasonable, and whether it is profitable after a period of time Shenyang steel structure fireproof coating construction expert punde Building Fire Engineering Co., Ltd Recommended introduction: since its establishment, Shenyang punde Construction Fire Engineering Co., Ltd has cultivated a group of professional construction teams with excellent equipment, rich experience and serious responsibility with advanced and scientific management methods and strict engineering quality assurance and after-sales service system It has undertaken a number of fire system installation projects, which has been praised by customers Every idea and special requirement of you will be fully considered by us and fully realized in the construction technology, which will become the cornerstone of our successful long-term development We are looking forward to your invitation, to provide you with quality services and high-quality technical support! All construction coatings have passed ISO9001 Paint Home News: for small and medium-sized paint agents, due to the limited strength, on the capital, technology, strength, small and medium-sized brand paint and big brand paint can not be compared, but they also have to survive, to develop, to benefit Therefore, they are all cautious and afraid of taking risks It is emphasized that whether the use of money is in place, whether the input-output ratio is reasonable, and whether it is profitable after a period of time In today's highly homogeneous products, the competition between enterprises is the competition of marketing in the final analysis Whether we can get the maximum effect with the lowest investment is the real thing that enterprises should compete with each other, and is also the most important thing for small and medium-sized coating agents It has to be mentioned that planning, in today's society, a good marketing planning is not to let the enterprise invest money blindly, but to know how to integrate resources to play the maximum effectiveness It should be said that many small and medium-sized paint agents have not realized the importance of marketing planning, and there is no sales after purchase, so what's the use? An enterprise without planning concept, especially small and medium-sized paint agents, is very difficult to stand on the market The core of business planning is to determine the strategic planning of the enterprise and develop the tactical marketing according to the positioning Strategic planning requires enterprises to make clear their advantages, disadvantages, opportunities and threats, and then determine the development direction and competitive strategy of the enterprise There should be clear enterprise planning, such as whether to prefer the head to the tail, whether to prefer the tail to the tail, whether to take action at the weakness of the opponent, or to compare with the peak of the opponent, whether to pursue short-term profits or care about long-term development Under the guidance of the strategic framework, products, prices, channels, promotions and other basic strategies can be solved When enterprises carry out low-cost marketing, they have a good plan, and what they do next is the executive power of the enterprise personnel It is the creed of many enterprises to strive for efficiency in practice From the perspective of modern marketing, the marketing methods of enterprises emerge in endlessly, and with the change of market, high-level decision-making often changes rapidly, so it needs a strong executive team to implement Like Rowan, who is described in the popular American book "send a letter to Garcia", companies require every employee to have enough executive power This is also the key to the success of the enterprise But some small and medium-sized coating agents will say, what should we find to give accurate planning and standard implementation of the people? We are not professionals in this area, how to know their positioning, planning is correct? This is a real problem We should know that the success of a product and an enterprise has its specific environment, specific background and specific combination Many marketers are prone to make empirical mistakes after their success It is not in line with the law of marketing to transfer the marketing thinking of a product to another product out of context Cost marketing can be used in every detail of the operation of the enterprise's product market, so that the enterprise can show its right to speak in the market and live and develop in an honest way That's true Kung Fu Therefore, the small and medium-sized coating agents must emphasize the personalized positioning and differential demands in the combination of marketing means There may be tens of millions of ways under our feet, but the most fundamental one should be to "integrate their own resources" to the best of the ability of small and medium-sized paint agents, and actively seek the way out for enterprise development according to the value-added and expanded resources In the elements of technology, capital, talent, sales network, product, brand, marketing, management level and the core competitiveness of an enterprise, you must know what your advantages are? Which social resources we can use in "policies and regulations, consumers, distributors, advertisements, retailers, media, social groups" and so on Then the enterprise resources and social resources are fully combined and used to create a characteristic, standard, win-win and operational marketing behavior This is "low cost marketing." Low cost marketing, on the premise of fully considering and avoiding market risks, is to achieve the most economic and reasonable investment and the maximum benefit return of the market This requires that enterprises can concentrate their existing resources, have insight into the market development law, and take a detailed differentiation and differentiation path according to the multiple patterns of consumption culture At the same time, through the combination of various means of publicity, accurate segmentation, in order to win the first opportunity as soon as possible, seize the market, and achieve sales Why? It's easy In recent years, many bosses have been proud of talking about the advantages of so-called products In my opinion, it's only persuasive product features at most It's not the same as the destructive selling points at all You need to know that the characteristics and selling points of products are different If you don't understand this point, you will suffer a lot of losses But many bosses don't know the market very well, so they often regard the characteristics of the product as the selling point At last, it's not surprising that the product has suffered Waterloo When new products are launched, the first task is to check whether you are fully prepared This can be seen from the following three aspects: first, where are your product selling points? This can't be vague Frankly speaking, the specific demands and positioning of products can't be biased The key to selling products is to sell different products rather than to think that they are better than others It is not allowed to confuse features and selling points, which is different; second, whether you provide valuable market solutions, that is, how does the relevant product profit model operate? In the market, only the most suitable one is the best Do not superstition or follow the so-called XX model of others creating market miracle, and know that it is not suitable for you It should be understood that if a product wants to avoid the red sea of brutal fighting, integration of resources is the basis, and how to activate is the basis Now, the promotion methods and strategies are almost the same At this time, if you don't have personalized things, it's hard to really attract others, and the final result is the premature death of the product Nowadays, with all walks of life entering the era of low profit, low-cost marketing emphasizes more on stability, pragmatism and safety The essence of its behavior is to find potential and unused opportunities in the relative relationship between input and output in time, and make full use of this opportunity flexibly For this reason, the requirements for personnel and management are relatively high In the current fierce market competition, to do a good job in low-cost marketing, we need to pay attention to the following three points: Product Innovation: in addition to the packaging of product concept, positioning and appeal, we need to combine the characteristics and efficacy of the product itself, and define the centralized service object of the product itself At present, there are many homogeneous products In the product pile, if you can't find out or find the advantages, you can't find the operation direction and it will be buried eventually Model Innovation: small and medium-sized paint agents should consider avoiding the sharp edge of rivals, fully reflecting the characteristics of attracting attention, attracting attention and liveliness in publicity, channel and promotion means, so as to fully mobilize the enthusiasm of consumers and potential consumers Service Innovation: service seems simple, and its essence is often originality and difference In view of the current situation that consumer demand is not strong, we need to enrich and improve the promotion information on the basis of interaction, improve the efficiency and pertinence of publicity, especially on the grasp and control of details Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,