Marketing: paint concept marketing overdraw industry reputation

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All construction coatings have passed ISO9001 Home of coatings news: the concept hype of the coating industry has a long history From the initial hype of "inspection free products", to "well-known trademarks", and then to the later "children's coatings", the concept hype can be said to be accompanied by the development of the coating industry Therefore, we can't help but ask, can't the coating industry carry out normal market competition except for the concept hype? It is true that, driven by the desire of buyers, conceptual coatings such as "packaging", "formaldehyde resistant coating", "environmental protection coating" and "pure flavor coating" are really all-around coatings Therefore, even if the price of these concept coatings is more than one or two hundred or even double that of ordinary coatings, many consumers still flock to them In the national standard of limit of harmful substances in interior wall coating of interior decoration materials revised in 2008, which is implemented by various coating enterprises at present, there is a clear stipulation on the volatile amount of coating As long as the products meet the requirements of the standard, they have corresponding guarantee for human health and safety, and only the coating products that meet the requirements of the standard are allowed to be produced and sold Relevant experts said that many coating products spare no effort to promote formaldehyde free, no added VOC or ultra-low VOC, in fact, they are making use of consumers' lack of relevant knowledge and misunderstanding At present, formaldehyde has rarely appeared in coatings Excessive emphasis on formaldehyde, VOC and other concepts in coatings is also misleading consumers due to the lack of relevant knowledge At the same time, due to the lack of industry specific specifications, some enterprises "cheat" consumers with "XX paint" as a gimmick According to the China Painting Association, it is inappropriate for formaldehyde to be publicized as the main selling point as an auxiliary function of architectural interior wall coating Before the scientific and thorough demonstration of the actual effect of formaldehyde purification performance on indoor air, the China paint Association called on all relevant enterprises to stop publicizing "anti formaldehyde" as the selling point when publicizing interior wall coating products, and called on consumers not to use such publicity as the reference for choosing and purchasing coatings Two general standards GB18582-2008 and HJ / t201-2005 in the coating industry strictly limit VOC, benzene, xylene, formaldehyde, lead, mercury, etc in the interior wall coating Whether the harmful substances in the coating are lower than the national standard limit is the main basis for judging the environmental protection of this coating product The sale of goods is a magic weapon to get rid of the encirclement in the fierce competition by building momentum for their own products with the help of the packaging topic, but it still needs to be based on the principle of seeking truth from facts, because what we finally value is still the honest management of the merchants In addition to calling for self-discipline in the industry, it is more important to issue the corresponding industry guidelines for coatings as soon as possible, so that consumers have guidelines in the purchase of products, and businesses have rules to follow, dare not go anywhere The profit obtained by the means of hype concept is temporary The concept without technology and quality support is like a house without foundation, which is easy to collapse Its impact is not only the serious damage to the enterprise reputation, but also the trust crisis of the industry as a whole Enterprises should also consider the consequences of over hype and false hype, consider long-term interests, and not patronize the immediate profits The development of an enterprise should be based on the promotion and progress of high-quality products and services To promote sales performance by concept marketing is no different from the short-sighted behavior of reclaiming land from lakes The initial concept marketing may bring profits to enterprises, but in the long run, pure concept hype will be eliminated for the market On the one hand, there must be a scale in the mind of consumers, which is not only a standard to measure whether products meet consumer demand, but also a yardstick to measure enterprises; brands that generalize and exaggerate their effects will happen sooner or later, and will be eliminated by consumers; on the other hand, in some industries, a large number of brands hype a certain concept at the same time, and a few enterprises will harm consumers with inferior products Damaging the reputation and image of the whole industry is just like a collective attack on the whole industry Key words: paint industry, paint market, paint marketing, all Fangqi: open a new chapter of China's water-based building paint, duluxi advertising, one million colorful starts, won the gold medal in the advertising festival, similar information, how to "walk" the market of water-based environmental protection paint industry, deep long article, paint industry, these "phenomena", please take your seat Zhoushan's spot check coating products are all qualified On November 4, the coating industry was punished by the Ministry of housing and urban rural development for fraud in the application of four enterprise qualifications On November 3, the days of the coating industry will change On November 2, the coating industry information overview Hebei Province formulated the "VOCs content limit standard for building coatings and adhesives 9 major issues should be paid attention to in the coating construction of external wall fluorocarbon paint What happened to the coating industry on October 31? 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