Marketing: paint dealers open up new channels to meet the current development

Core tip: paint dealers are the operators of paint sales, the main personnel of paint sales enterprises, and the key figures for paint enterprises to obtain market resources However, with the development of coating industry, coating dealers are under pressure from all aspects To exaggerate, it is comparable to sandwich layer On the one hand, due to fierce market competition, weak market, rising cost and other factors, paint dealers are facing greater challenges than before On the other hand, due to the pressure of "up, middle and down", upstream manufacturers are gradually reducing their dependence on distributors, and intermediate distributors are strengthening their dependence on distributors Shenyang steel structure fireproof coating construction expert punde Building Fire Engineering Co., Ltd Recommended introduction: since its establishment, Shenyang punde Construction Fire Engineering Co., Ltd has cultivated a group of professional construction teams with excellent equipment, rich experience and serious responsibility with advanced and scientific management methods and strict engineering quality assurance and after-sales service system It has undertaken a number of fire system installation projects, which has been praised by customers Every idea and special requirement of you will be fully considered by us and fully realized in the construction technology, which will become the cornerstone of our successful long-term development We are looking forward to your invitation, to provide you with quality services and high-quality technical support! All construction coatings have passed ISO9001 Paint Home News: paint dealers are the operators of paint sales, are the main personnel of paint enterprises to sell paint, and are also the key figures for paint enterprises to obtain market resources However, with the development of coating industry, coating dealers are under pressure from all aspects To exaggerate, it is comparable to sandwich layer On the one hand, due to fierce market competition, weak market, rising cost and other factors, paint dealers are facing greater challenges than before On the other hand, from the pressure of "up, middle and down", the upstream manufacturers are gradually reducing their dependence on dealers, the intermediate distributors are strengthening their exclusion from dealers, and the downstream strong terminal stores are putting pressure on dealers It can be said that with the mature development of the market, the living environment of many dealers is getting worse and worse It not only comes from the double pressure of lower and lower profits and more and more manufacturers' intervention in the market, but also from the double pressure of manufacturers' higher and higher requirements for dealers and the rapid rise of many emerging dealers Dealers are facing the pressure of being eliminated by manufacturers and being eliminated by competitors Risk The main reason for this situation is not the experience and ability of dealers, but the market In addition, at present, the dealers in China are still in a state of natural development, and they are pushed by the market passively, so they are helpless in the face of many pressures Therefore, if paint dealers want to break a path, they must think about how to actively seek their own development in the harsh environment, and seek changes in the changes to adapt to the changes in the environment In order to save costs, most coating enterprises rely on dealer channels for innovative operation and new channels However, with the development of the market, coating dealers gradually face pressure from various aspects in marketing channels, such as the upstream manufacturers are gradually reducing their dependence on dealers, coating dealers are facing the squeeze of intermediate distributors, and the pressure of downstream strong terminal monopoly All in all, paint dealers should consolidate their position, but also in business innovation, broaden channels At present, in addition to the traditional main channel, with the continuous maturity of the market economy, the paint market continues to provide opportunities for new channels For example, some paint dealers have already focused on home decoration companies, but some home decoration companies require low price of paint, which may lead to low profit margin of this channel, and it is not consistent with the paint brands sold by paint dealers Therefore, what this tests is the comprehensive operation ability and sensitive judgment of the paint dealers When looking for the third channel, the paint dealers should use their brains and be good at observation, especially looking for the sales channel that matches their own characteristics, and take the initiative On the other hand, the development of the third channel for paint dealers also tests the local contacts of dealers For example, when a school is renovated and renovated, the paint dealers may easily get orders if they have such personal resources If they don't have such resources, the business may become someone else's Develop the brand of paint enterprises into the attitude of enterprises; the core and essence of paint factory's management of lower dealers; the same kind of information; the hard life of paint dealers or to leave? How to build the development and distribution channels for paint agents? China's paint companies and paint agents face many problems How does Master Ali "activate" the art paint market in a short time? Why should paint agents attach importance to the support of manufacturers? • is it really good to open a shop in the community? Will consumers accept it? • the more Gabrielle does, the more she gets angry! Dorothy is still in May Day! This is Nao This Tu enterprise is married to "Yanxing Ganlu"! Is it true? Paint marketing: This is the worst time for dealers and the best time for dealers Safety is more important than heaven and responsibility is more important than mountain! Bads group Zhongshan plant coating house is specialized in coating, diatom mud, paint coating, coating process, fire retardant coating news and coating, diatom mud, paint coating, coating process, fire retardant coating decoration knowledge and decoration effect map,