Marketing: paint dealers should be more self-improvement

Core tip: dealers are an indispensable and huge group in the coating industry They support the development of the coating enterprise on the top, and bring the products, information and services of the coating enterprise to the end consumers at the first time; on the bottom is the consumer's purchase While meeting the consumer's demand and purchase convenience, they also give consumers hope for the coating enterprise Hope and all kinds of feedback upload to the coating enterprise, help the coating enterprise to improve and develop itself Why do you want to do business? Why do you want to be a brand agent? To put it bluntly, it's to survive and make money Paint manufacturer said: the manufacturer and dealer are one Which is the price of Dajin diatom mud Recommended brief introduction: which is the price of Dajin diatom mud? How to buy genuine diatom mud? Guangdong diatom mud agent suggests placing a basin of cold water in the air conditioning room, so that the diatom mud wall can breathe effectively The feature of the breathing wall is obvious When the indoor air is dry, the diatom mud wall will release the absorbed water quickly Put it out to help regulate the indoor dry humidity It is suggested to place a basin of cold water in the air conditioning room, so that the wall of diatom mud can breathe effectively The feature of the wall that can breathe is obvious When the indoor air is relatively dry, the wall of diatom mud will absorb the water Home of coatings: Dealers are an indispensable and huge group in the coating industry They support the development of the coating enterprise on the top, and bring the products, information and services of the coating enterprise to the end consumers at the first time; on the bottom are the consumer procurement, which not only meets the consumer's consumption demand and purchase convenience, but also puts the consumer's hope for the coating enterprise and all kinds of anti Feed and upload to the coating enterprise to help the coating enterprise improve and develop itself Why do you want to do business? Why do you want to be a brand agent? To put it bluntly, it's to survive and make money Paint manufacturers said: manufacturers and distributors are one, is the community of interests, is a win-win situation The dealer said: customers are our God Only when they are satisfied and happy can we be happy In fact, there is also a game relationship between paint dealers and paint enterprises Paint enterprises hope that dealers can maximize profits for them, and that paint dealers need less policies and support, because policies and support mean expenses Paint dealers hope that enterprises can give them more support and more profit space At the same time, they don't press goods and order Too high a task, he said he would try his best, because he also wanted to make more money During the visit to the market, we often hear some paint dealers complain: the supply price of paint manufacturers is too high, the policy is too few, the brand is not well-known, the advertising is not, and the pressure is too much It is true that there is such a situation, and it is believed to be very common But from the perspective of coating enterprises and an independent operator, if the price is low, there are many policies, the advertising is flying all over the world, and the goods are not under pressure, why do you need to be a distributor? I can directly open a direct store, can directly enter the store retail department store, customers directly purchase, pay the bill is OK In fact, from the perspective of paint dealers, what we need to do is that since you choose this brand, you should think about how to do it and how to make money, rather than complain, when the overall situation of paint manufacturers is like this Only when the paint manufacturers are bigger can they attach importance to you and give you more resources and policies When the author works in a cabinet enterprise, the larger the sales volume of the paint dealer is, the lower the supply price the paint enterprise gives him The difference between the highest and the lowest is 20% or even more than 30% In each enterprise, the larger your quantity is, the more you will be approved by the enterprise when you apply for the policy, and your preferential policy is far superior to those dealers with small sales volume Many paint dealers are cooperating with decoration companies and designers As we all know, the better you do in the local area, the more famous you are in the local area, the more advantage you have in negotiation Others return 20 points You may only need to return 10 points or 5 points Many decoration companies or designers ask you Of course, you can also say that I will not cooperate with you On the contrary, if you ask your grandfather to tell your grandmother to treat you to dinner every day, these decoration companies or designers still don't bring you a single or few, although your rebate is 2-3 times that of others Nowadays, many household building materials brands are making alliances, all of them want to share resources and maximize benefits When you are very strong in the local area, others are actively looking for you, even recommend you as the president, and you decide the policy When your sales volume is very ordinary, other people immediately exclude you, but also disdain to say: no sales volume, do not take him to play No matter how you want to unite with others, big brands don't care When you do a good job in local sales and make a big one (whether you are a national first-line brand or not), the building materials mall will surely leave you a good position The managers of the building materials mall will greet each other with a smile after meeting, and president Zhang and President Li call that they don't care about the rent they owe him for a month Otherwise, if you point out after meeting, you dare to owe the rent? Hand it in quickly, or the water will be cut off and the power will be cut off You know, a large number of people are waiting in line for this position That's a shame A lot of paint dealers are recruiting people and buying horses to vigorously carry out peripheral business They are all investing in the market and doing promotional activities When they invest, there will always be output Although there will be setbacks and failures for a while, if you can persist, you can summarize and reflect, you can learn from other people's successful experience, and success will surely come I'm afraid that if I'm afraid of three minutes of enthusiasm, I'll see the short-term benefits in front of me As soon as I see that the money has been spent and no benefits have been received, I immediately think that this road is blocked and the action stops suddenly Or as soon as I do the activity, I'll support the company and ask for the policy As soon as the support and the policy arrive, I'll do it If I don't, I'll watch others do it Whenever I talk about advertising, the first reaction is that the brand is the company's and not It's mine I spend money to make the brand bigger What should I do if their company changes? When your team is like a mob, when your team is not perfect, the paint company doesn't know how to help you One of my friends is in a bathroom Brand is the project manager of marketing support His boss sent him to a first tier city in the north for marketing support When he arrived in the city, he found that there were only two small stores with a population of ten million, with a location of less than 150 square meters The whole team had only two store managers (one was a part-time boss), two shopping guides (with a general quality), two delivery and installation workers, and two stores In total, there is little chance that the monthly sales volume of the store will exceed 150000 yuan The boss only knows how to do business and hardly knows the boss of other brands When a friend says that he plans to do some small activities first to boost the sales volume, the boss actually says that it's ok to do activities What support does your company give me? Hearing this, my friend's confidence has been greatly reduced Such a good brand, such a city, such a dealer, should be replaced If you want to support them, you really don't know which year to go to The short-term support growth is not enough for your travel expenses Business is for you When you represent this brand and want to do this business, you must be strong, understand this industry and put your ideas into action instead of relying on the manufacturers and others How can paint manufacturers and dealers achieve mutual benefit? 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