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    Home > Coatings News > Paints and Coatings Market > Marketing: paint dealers should pay attention to both aspects of marketing: quality and details

    Marketing: paint dealers should pay attention to both aspects of marketing: quality and details

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Core tip: in this era of market economy with fierce competition in the paint industry, if the paint dealers want to be the best in the competition in the paint industry, they should keep their own marketing concept to follow up the pace of the times, find resonance with consumers from the details, so as to gain the trust of consumers, increase the chips of future marketing, and succeed in marketing! Application scope and advantages of roller ceramic coating Recommended introduction: the surface of ceramic rubber plate used for roller ceramic coating is cast into durable rubber plate by hundreds of independent small ceramic pieces Each ceramic piece has raised characteristics Under general conveyor belt pressure, thousands of unique cast bumps can produce positive traction, prevent slipping and extend the service life of conveyor belt roller At the same time, the bottom layer adopts high-quality rubber, which has strong elasticity and can play a good impact resistance role The scope of application of roller ceramic coating is one three six 83857180 (the same as V) 1 Roller coating in extremely harsh working environment 2 The belt joint is not suitable for fixing with iron buckle; 3 It is suitable for leather Home of coatings news: in this era of market economy with fierce competition in the coating industry, if the coating dealers want to be the best in the competition in the coating industry, they must keep their own marketing concept to follow up the pace of the times, find resonance with consumers from the details, so as to gain the trust of consumers, increase the chips of future marketing, and succeed in marketing! At present, many coating dealers have not realized this problem, and have not made efforts in the aspects of store decoration, shop assistant image, service terms, etc., which also indicates that in the coating industry, the marketing quality still needs to be improved Take real estate as an example, almost all commercial real estate marketing pay great attention to the dress and image of their own packaging and marketing consultants, cater to the taste of consumers from their own packaging, and consumers generally pay more attention to the buildings with similar taste, so the probability of transaction is greatly improved Coating industry is no exception, dealers for their own and their own products directly affect their marketing If you are the agent of international famous brand paint, but your shop decoration is procrastinating and the shop assistants are scattered, then your brand image will be greatly reduced in the hearts of consumers The above store image, shop assistant image and brand building are only part of the marketing quality To truly achieve high-quality marketing, we need to explore in practice There is an old Chinese saying: "details determine success or failure"! Details also determine the success or failure of marketing Whether it's the details of communication with consumers or the communication with shop assistants At present, there are 3-5 small teams and 10-20 large paint specialty stores in China, which are no longer the former husband and wife stores, so only when this team is well managed can the stores operate well How to retain the talents that are useful to the dealers is the key to success First of all, the management in the store should have a set of strict assessment mechanism, and the reward and punishment system should be clear and can be implemented in place Because only strict management can guarantee performance, only when performance goes up, can employees get growth and higher remuneration Secondly, in the face of severe market competition, the pressure on employees is also very large, so dealers need to pay more attention to their emotions at this time They really care about employees from the subtle aspects, such as helping employees solve practical problems, or helping employees relieve the pressure by giving small gifts through activities Let employees feel the warmth of the team Many dealers in the face of consumers, a lot of consumption after there is no later maintenance, so the invisible consumer "repeat into the store" to kill Coating products are not disposable products, because it also involves recoating, recommending friends and so on Any consumer may consume again, so regular maintenance is very important Care for the consumers from the details and let them remember you Make full use of current communication means (wechat, telephone, QQ platform, etc.) to maintain interaction with consumers For example: greetings on holidays, warm weather, warm tips on rainy trips, etc., or regular inquiries about the use of customers who have purchased, and always care about customers as friends, so some customers, even if they will not become their own customers for the time being, but with the accumulation of feelings over time, the probability of referral is very high In fact, as consumers are mostly laymen, what they are really interested in is not only the paint products themselves, but also the paint salesmen Because consumers often choose this product because they believe you Therefore, paint dealers should not only focus on product quality, but also on marketing quality and marketing details All articles with "source:" are copyrighted Please indicate the source for reprint The contents of the articles are for reference only and do not constitute investment suggestions Key words: paint dealer paint brand paint industry paint marketing woodpecker paint Huludao dealer 2015 autumn training meeting successfully held blue sky dolphin joining case list blue sky dolphin diatom mud Guiyang 600 Ping super large experience store similar information art paint vs traditional paint which lose which win? 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