Marketing: paint enterprise culture, focusing on thinking

Core tip: Nowadays, there are various marketing methods, but cultural marketing is still the pillar of the development of coating enterprises For coating enterprises, excellent coating brands are of infinite value for coating enterprises But the organic combination of paint brand and corporate culture will add to the cake At present, TV advertising, roadside slogans, promotional activities and other marketing methods have become a common way for coating enterprises to market products, but for consumers, these "old-fashioned" means have lost their appeal to customers So how to better promote their own coating production Paint knowledge | precautions for wall paint color selection Recommended introduction: when painting the wall, the owner sometimes has difficulty in choosing what color of the wall paint to paint In fact, there is no ugly color in the wall paint, only the disharmonious color matching The use of wall color contains the knowledge of health Too strong color will stimulate people's perception, make people have a sense of fidgety, affect people's mental health Grasp the basic principles of wall color and paint a colorful space 1、 Wall paint color selection notice 1 Light color is generally used for the top surface Light colors make people feel light, dark colors make people feel heavy Usually, the treatment of rooms is from top to bottom, from shallow to deep For example, the ceiling and walls of rooms are white and Paint Home News: Nowadays, there are various marketing methods, but cultural marketing is still the pillar of the development of paint enterprises For coating enterprises, excellent coating brands are of infinite value for coating enterprises But the organic combination of paint brand and corporate culture will add to the cake At present, TV advertising, roadside slogans, promotional activities and other marketing methods have become a common way for coating enterprises to market products, but for consumers, these "old-fashioned" means have lost their appeal to customers So how to better promote their own coating products? How to make consumers agree with your products? For consumers, paint products need to be environmentally friendly, decorative effect has style, and value paint brand value, paint cultural value, but there is no culture, why brand value? What style? Cultural marketing is a mainstream marketing method nowadays, but for coating enterprises, it is not important to graft corporate culture, but to clearly understand their own enterprises, their products, and accurately position their own cultural brand But now many coating enterprises are just to understand the psychology of consumers and vigorously promote corporate culture marketing, but most of the themes are broad concepts such as "environmental protection", "health", "happiness" and "home" Coating enterprises use these cultures to package their own coating products, make up hard, and separate from the reality, which is totally to label the coating products and deceive consumers For coating enterprises, corporate culture focuses on thinking, organically combines culture with enterprises and products, and harmonizes with each other Do not rigidly graft it into products, so that consumers feel that brands kidnap the taste of culture Key words: paint Chinese paint enterprise culture Hebei Changli No 1 middle school dormitory building painting project bidding announcement Chenyang water paint hand in hand with yiwutianxia to create a new business model similar information art paint said, I advise consumers to rain and dew even touch BASF factory explosion! October 18: highlights of the coating industry • how master Ali "activated" the art coating market in a short period of time • workshop of libon coating (Hubei) Co., Ltd is under construction • October 17 coating information overview • 2016 China anticorrosive coating market analysis: 6 million tons in 2017 • global epoxy coating market value will reach 41.71 billion US dollars in 2024 • iron oxide pigment The market growth trend is obvious Woodpecker paint: the sales strategy of a successful paint agent franchise store Water casting art, developing environmental protection with art Visiting Shunde jieka Chemical Co., Ltd home of coatings is focusing on the news and coatings of coatings, diatom mud, paint coating, coating technology, fire retardant coating, diatom mud, paint coating, coating technology, Decoration knowledge and effect drawing of fireproof coating,