Marketing: paint enterprises, do not over market

Core tip: the paint business has been rapid action, through a strong promotion to the whole home decoration market But the traditional preferential, price reduction, lottery and other "old style" has gradually made people visual fatigue In the peak season of sales promotion, coating companies have come up with many strategies to achieve success in brand and sales However, with the consumer's more and more rational consumption concept, can coating companies really achieve it overnight? From the perspective of competition, coating enterprises try their best to establish their popularity and Paint knowledge | precautions for wall paint color selection Recommended introduction: when painting the wall, the owner sometimes has difficulty in choosing what color of the wall paint to paint In fact, there is no ugly color in the wall paint, only the disharmonious color matching The use of wall color contains the knowledge of health Too strong color will stimulate people's perception, make people have a sense of fidgety, affect people's mental health Grasp the basic principles of wall color and paint a colorful space 1、 Wall paint color selection notice 1 Light color is generally used for the top surface Light colors make people feel light, dark colors make people feel heavy Usually, the treatment of rooms is from top to bottom, from shallow to deep For example, the ceiling and walls of rooms are white and Paint Home News: paint business has been rapid action, through a strong promotion of the whole home decoration market heat up But the traditional preferential, price reduction, lottery and other "old style" has gradually made people visual fatigue In the peak season of sales promotion, coating enterprises have come up with many strategies to achieve success in brand and sales However, with more and more rational consumption concept of consumers, can coating enterprises really achieve success in one move? From the perspective of competition, coating enterprises have made every effort to establish their popularity and brand image in various ways, but the abuse of marketing means It may lead to over marketing In the market environment that is not standardized enough, under the bad demonstration of overnight prosperity, the decision-makers of enterprises become impetuous, eager for quick success and short-sighted, which leads to the constant yearning for short-term behavior - trying to win the market by means of marketing, solving all the problems of enterprises, and showing the trend of over marketing So, what is over marketing? In short, enterprises separate marketing activities from the overall operation process, only marketing and nothing else, one-sided dependence and exaggeration of the role of marketing, trying to solve all the problems of enterprises by means of marketing With the rapid development of economy and the deepening of "people-oriented" ideology, safety, health and environmental protection are paid more and more attention and become the engine of new consumption forms The coating industry is closely related to safety, health and environmental protection, which is prone to over marketing Marketing is one of the important strategic links in the operation of coating enterprises We should pay enough attention to it Without the success of marketing, there will be no resplendence of the enterprise But we can't put everything of an enterprise on the short-term marketing link of quick success and instant profit, especially the short-term effect of a certain way Operating coating enterprises is a system engineering, and marketing is also a system engineering Cheng, from products to channels, from advertising to public relations, from product positioning to copywriting to creativity, there are buttons in every marketing link We need to consider them as a whole, focus on strategies, and focus on breakthroughs If a single advantage is quickly buried in the market, but if we don't have a single advantage, it means that we don't even earn the opportunity to be buried! It's not enough to stand up In the world, disharmony is not enough to win the world! Paint enterprises need great wisdom to walk on the edge of competition and harmony, so there is a saying: the future is a world of wise people, capital will surrender to wisdom! Only those enterprises that attach importance to the balanced development of various functions within paint enterprises, external customer interests, social morality, and legal norms can be bigger, stronger, and longer Pay attention to the brand and ignore the quality No matter how strong the paint brand is, how excellent the communication is, the final product that consumers consume or the real product Poor quality products will certainly cause harm to consumers, and eventually will hurt the brands that enterprises have worked hard to build There are countless "big brands" that have fallen down because of quality problems Price is the measure for consumers to judge the value of products Too expensive price will embezzle the interests of consumers Too low price can not guarantee the reasonable profits of enterprises, which leads to the failure of enterprises to serve consumers for a long time Any means of advertising and promotion are long-term investment in the brand From a long-term perspective, advertising and promotion must try their best to maintain the brand image, rather than pursuing short-term interests excessively Paint enterprises need to feel customers with heart, customers are not God, customers are teachers of enterprises, they can give you zero points at any time to abandon the service of your enterprises, the higher the score he gives you, the better the impression he has on you in his mind, the easier it is for you to be selected when customers need to get development, which is the essence of the marketing ecology of paint enterprises! Paint home is focused on paint News and coating of diatom mud, paint coating, coating process, fire retardant coating, decoration knowledge and decoration effect map of diatom mud, paint coating, coating process, fire retardant coating,