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    Home > Coatings News > Paints and Coatings Market > Marketing: paint enterprises: five thoughts to seize the paint Market

    Marketing: paint enterprises: five thoughts to seize the paint Market

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Core tip: after more than ten years of development, the coating industry has become increasingly mature

    At the same time, as more and more coating brands emerge in the market, the industry competition is also increasingly fierce

    In this situation, some coating enterprises fall into the dilemma of survival and development

    As we all know, the paint industry has a broad development prospect

    If an enterprise wants to seize more market share in the future, it can grasp the following five thoughts or help its own development

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    When the indoor air is relatively dry, the wall of diatom mud will absorb the water Paint Home News: after more than ten years of development, the paint industry has become increasingly mature

    At the same time, as more and more coating brands emerge in the market, the industry competition is also increasingly fierce

    In this situation, some coating enterprises fall into the dilemma of survival and development

    As we all know, the paint industry has a broad development prospect

    If an enterprise wants to seize more market share in the future, it can grasp the following five thoughts or help its own development

    At present, the products of cross-border thinking in the paint industry are seriously homogenized, the design lacks new ideas, and the brand marketing mode is almost similar Many problems make the brand have to take price as the competitive focus, but in the period of industry shuffling, it is not enough to rely on price as the competition, these uncompetitive brands will still be eliminated

    Therefore, in order to survive and rejuvenate the enterprise, innovation is still needed

    However, it is not easy for coating industry to seek innovation, so coating enterprises can find another way to seek innovation through cross-border

    Iterative thinking Internet has entered its heyday in China, and many Internet thinking modes are imperceptibly affecting the development of traditional industries, including iterative thinking

    Iterative thinking refers to that the market allows products to have shortcomings, but does not allow these loopholes to exist all the time

    Brands need to improve their products in continuous iteration

    In short, coating enterprises can continuously upgrade product versions

    The so-called emotional thinking is the audience's perception of the brand

    For example, when you see KFC, you will immediately think of Uncle Sanders' friendly smile

    In fact, these perceptible points are the concrete expression of enterprise emotional thinking

    In the same way, coating enterprises can also infect the audience

    For example, pay attention to the store image design to give its brand unique temperament; or strengthen the service consciousness of the shopping guide, so that customers can experience the general feeling of home or the experience of "God"

    There is no doubt that intuitive thinking, good-looking appearance can always attract the audience's attention in the first time, especially in this face watching era

    In fact, it's not just people, but also products

    Beautiful, fashionable and high-end products are generally the favorite of the public

    Therefore, when coating enterprises pay attention to product shape design, they often use intuitive thinking to figure out how to immediately attract users' eyeballs from the appearance

    In addition, we should also pay attention to the development and design in combination with the current social development trend

    For example, now the main consumer of the paint market is gradually turning to the post-80s and post-90s, and the post-80s and post-90s groups tend to fashion simple style

    Then, the paint enterprises should pay attention to the research and development of such style products and firmly grasp the young market

    Fans think that fans are the drivers of the brand, users are the maintainers of the brand, and brands without fans will surely die out

    It's not hard to find that most loyal fans are the most professional, enthusiastic and picky group

    Once they find a product with high cost performance, they will not only become the buyer of the brand, but also become a very conscious salesman, and even help the brand to publicize for free

    Although the situation of traditional industries is not so much, it is a trend driven by the Internet

    Paint companies also need to pay attention to the accumulation and cultivation of their own brand fans

    Whether it's wechat, Weibo or other forum communities, they should develop brand positions, use virus marketing, and publicize the brand for free, instead of doing a one-off business as before

    In general, under the circumstances of such fierce competition in the paint market, the above five kinds of marketing thinking can be considered by the paint enterprises

    However, the essence of these five thinking is still consumer thinking

    Therefore, in the process of coating marketing, enterprises must take consumer demand as the starting point

    Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,
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