Marketing: paint enterprises: five thoughts to seize the paint Market

Core tip: after more than ten years of development, the coating industry has become increasingly mature At the same time, as more and more coating brands emerge in the market, the industry competition is also increasingly fierce In this situation, some coating enterprises fall into the dilemma of survival and development As we all know, the paint industry has a broad development prospect If an enterprise wants to seize more market share in the future, it can grasp the following five thoughts or help its own development Which is the price of Dajin diatom mud Recommended brief introduction: which is the price of Dajin diatom mud? How to buy genuine diatom mud? Guangdong diatom mud agent suggests placing a basin of cold water in the air conditioning room, so that the diatom mud wall can breathe effectively The feature of the breathing wall is obvious When the indoor air is dry, the diatom mud wall will release the absorbed water quickly Put it out to help regulate the indoor dry humidity It is suggested to place a basin of cold water in the air conditioning room, so that the wall of diatom mud can breathe effectively The feature of the wall that can breathe is obvious When the indoor air is relatively dry, the wall of diatom mud will absorb the water Paint Home News: after more than ten years of development, the paint industry has become increasingly mature At the same time, as more and more coating brands emerge in the market, the industry competition is also increasingly fierce In this situation, some coating enterprises fall into the dilemma of survival and development As we all know, the paint industry has a broad development prospect If an enterprise wants to seize more market share in the future, it can grasp the following five thoughts or help its own development At present, the products of cross-border thinking in the paint industry are seriously homogenized, the design lacks new ideas, and the brand marketing mode is almost similar Many problems make the brand have to take price as the competitive focus, but in the period of industry shuffling, it is not enough to rely on price as the competition, these uncompetitive brands will still be eliminated Therefore, in order to survive and rejuvenate the enterprise, innovation is still needed However, it is not easy for coating industry to seek innovation, so coating enterprises can find another way to seek innovation through cross-border Iterative thinking Internet has entered its heyday in China, and many Internet thinking modes are imperceptibly affecting the development of traditional industries, including iterative thinking Iterative thinking refers to that the market allows products to have shortcomings, but does not allow these loopholes to exist all the time Brands need to improve their products in continuous iteration In short, coating enterprises can continuously upgrade product versions The so-called emotional thinking is the audience's perception of the brand For example, when you see KFC, you will immediately think of Uncle Sanders' friendly smile In fact, these perceptible points are the concrete expression of enterprise emotional thinking In the same way, coating enterprises can also infect the audience For example, pay attention to the store image design to give its brand unique temperament; or strengthen the service consciousness of the shopping guide, so that customers can experience the general feeling of home or the experience of "God" There is no doubt that intuitive thinking, good-looking appearance can always attract the audience's attention in the first time, especially in this face watching era In fact, it's not just people, but also products Beautiful, fashionable and high-end products are generally the favorite of the public Therefore, when coating enterprises pay attention to product shape design, they often use intuitive thinking to figure out how to immediately attract users' eyeballs from the appearance In addition, we should also pay attention to the development and design in combination with the current social development trend For example, now the main consumer of the paint market is gradually turning to the post-80s and post-90s, and the post-80s and post-90s groups tend to fashion simple style Then, the paint enterprises should pay attention to the research and development of such style products and firmly grasp the young market Fans think that fans are the drivers of the brand, users are the maintainers of the brand, and brands without fans will surely die out It's not hard to find that most loyal fans are the most professional, enthusiastic and picky group Once they find a product with high cost performance, they will not only become the buyer of the brand, but also become a very conscious salesman, and even help the brand to publicize for free Although the situation of traditional industries is not so much, it is a trend driven by the Internet Paint companies also need to pay attention to the accumulation and cultivation of their own brand fans Whether it's wechat, Weibo or other forum communities, they should develop brand positions, use virus marketing, and publicize the brand for free, instead of doing a one-off business as before In general, under the circumstances of such fierce competition in the paint market, the above five kinds of marketing thinking can be considered by the paint enterprises However, the essence of these five thinking is still consumer thinking Therefore, in the process of coating marketing, enterprises must take consumer demand as the starting point Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,