Marketing: paint enterprises: to grasp dealers' heart first

Core tip: in recent years, after years of development, China's coating industry has shown a trend of intensified competition More and more coating enterprises began to turn to coating investment in order to transfer the competitive pressure In the process of attracting investment and joining in, how to hold the dealers has become a key problem that puzzles the coating enterprises In order to grasp dealers, coating enterprises must first grasp the heart of dealers, that is to understand the needs of dealers Which is the price of Dajin diatom mud Recommended brief introduction: which is the price of Dajin diatom mud? How to buy genuine diatom mud? Guangdong diatom mud agent suggests placing a basin of cold water in the air conditioning room, so that the diatom mud wall can breathe effectively The feature of the breathing wall is obvious When the indoor air is dry, the diatom mud wall will release the absorbed water quickly Put it out to help regulate the indoor dry humidity It is suggested to place a basin of cold water in the air conditioning room, so that the wall of diatom mud can breathe effectively The feature of the wall that can breathe is obvious When the indoor air is relatively dry, the wall of diatom mud will absorb the water Home of coatings news: in recent years, China's coating industry, after years of development, has shown a trend of intensified competition More and more coating enterprises began to turn to coating investment in order to transfer the competitive pressure In the process of attracting investment and joining in, how to hold the dealers has become a key problem that puzzles the coating enterprises In order to grasp dealers, coating enterprises must first grasp the heart of dealers, that is to understand the needs of dealers Coating enterprises will give some support to the channel business when they join in, but the results are different Even with the same strength of support, some enterprises provide support to dealers who are grateful, and some enterprises provide support to dealers who think it's natural Therefore, it is very important for coating enterprises to attract investment and join in the selection of distributors Running a brand is like running a business It's hard to imagine that dealers who often change their brands can become bigger and stronger The high investment strategy of coating enterprises will not only increase the investment pressure of enterprise resources, but also promote the "greed" of dealers, which will lead dealers to focus more on the pursuit of enterprise resources rather than sales In the regional market operation, dealers are always the main role, coating enterprises are only supporting role Therefore, new brands often take advantage of the company's powerful capital resources, take high support, even at the expense of free or high support to seize dealer resources For enterprises, through this kind of strong support, they can get more dealer resources in the short term But at such a low investment, since dealers can easily change other brands to make new brands, they will also change their brands under the policy attraction of other new brands In order to grasp the dealers, the paint enterprises must first grasp the dealers' heart, that is, while grasping the dealers' common needs, they should pay attention to the analysis of the dealers' individual needs, and then give targeted support to the dealers so that they can feel the support, get the dealers' recognition, win the dealers' sense of belonging, and stimulate the dealers' enthusiasm for the market, so as to achieve the goal of the enterprise and the enterprise A win-win result for marketers Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,