Marketing: Paint Market: the feasibility of experiential marketing

Core tip: coating industry and even the whole economic circle know that China's consumer groups are changing, and the post-80s and post-90s gradually become the new main consumer According to the data, China's population born since 1980 is about 420 million, accounting for 31.4% of the total population Now they have become the main consumer of all kinds of markets, and the paint market is no exception With the change of consumer groups, in order to adapt to the changes, coating enterprises want to follow the online shopping habits of the post-80s and post-90s, and plan to develop into e-commerce But is it really good to rush to e-commerce? Recently, China Resources paint Ningbo has opened a brand body Paint knowledge | precautions for wall paint color selection Recommended introduction: when painting the wall, the owner sometimes has difficulty in choosing what color of the wall paint to paint In fact, there is no ugly color in the wall paint, only the disharmonious color matching The use of wall color contains the knowledge of health Too strong color will stimulate people's perception, make people have a sense of fidgety, affect people's mental health Grasp the basic principles of wall color and paint a colorful space 1、 Wall paint color selection notice 1 Light color is generally used for the top surface Light colors make people feel light, dark colors make people feel heavy Usually, the treatment of rooms is from top to bottom, from shallow to deep For example, the ceiling and walls of rooms are white and Coating home news: coating industry, and even the whole economic circle all know that China's consumer groups are changing, and the post-80s and post-90s gradually become the new main consumer According to the data, China's population born since 1980 is about 420 million, accounting for 31.4% of the total population Now they have become the main consumer of all kinds of markets, and the paint market is no exception With the change of consumer groups, in order to adapt to the changes, coating enterprises want to follow the online shopping habits of the post-80s and post-90s, and plan to develop into e-commerce But is it really good to rush to e-commerce? Recently, China Resources paint Ningbo has opened a brand experience center, experience marketing or development To develop the electricity supplier, we need to solve two bottlenecks Tmall's double eleven craziness in recent years, plus the Internet plus's Internet thinking first proposed, touches the heart of the paint business to embrace the electricity supplier However, before the development of the Internet, coating enterprises should know that the coating is only a semi-finished product, and consumers need master's help to brush after purchase Coating sales on the Internet will reduce costs and increase profits, but there are still bottlenecks to be solved The first bottleneck is after-sales service Consumers don't know how to use the coating after purchasing, which affects the brand's position in the hearts of consumers The second bottleneck is the logistics problem Is it to let consumers pay to harm the interests of consumers or enterprises to pay to raise costs? Instead of embracing e-commerce, it is better to develop experience marketing Today, the main consumers in China are the post-80s and post-90s They pay more attention to the feeling and experience in the process of consumption and use, and pursue the consistency between products or services and their emotional experience Experiential marketing can stimulate their desire to buy more Paint enterprises may wish to develop experiential marketing Experiential marketing, as the name implies, is to let consumers perceive the characteristics of products, and through the trial experience of products, consumers will have a more real feeling and understanding of product functions At present, there are two kinds of experience marketing that are suitable for the post-80s and post-90s: one is functional experience marketing, which enables consumers to brush and feel the product's function under the guidance of engineers The second is entertainment experience marketing The post-80s and post-90s pursue individuality and independence, which can make them use paint and graffiti to attract them The feasibility of experiential marketing experiential marketing caters to the taste of new consumer groups, but it is difficult for coating enterprises to use experiential marketing for a while There is no paint enterprise using experiential marketing for the time being, but innovation is important in the development of the enterprise If you do something that others haven't done and make bold innovation, you will be half successful Paint enterprises can provide support to dealers, or try out experiential marketing in enterprises For example, to set up a "paint Experience Hall", four walls of the experience hall are painted with corporate brands, and then consumers can paint independently under the guidance of engineers Just like street graffiti, it not only feels the function of products, propagandizes corporate brands, but also entertains consumers And the experience hall can be reused, just need to be repainted white If you think the cost of the experience hall is too high, you can set up "painting wall" Today, the paint market is stagnant and the consumer groups are changing Should the paint enterprises look for new marketing forms to meet tomorrow? Paint enterprises may as well try experience marketing Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,