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    Home > Coatings News > Paints and Coatings Market > Marketing: paint marketing: cultural marketing is also productivity

    Marketing: paint marketing: cultural marketing is also productivity

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Core tip: not long ago, I heard the story that a large clothing store in the United States mistakenly entered a batch of outdated clothing due to its ignorance of the changes in popular clothing, which has been overstocked in the warehouse Later, the shopkeeper invited a model team to perform at the door of the shop Each time, two models, one beautiful and one ugly, appeared Ugly models wear the most fashionable clothes, while beautiful models wear the clothes out of fashion in the shop Because beautiful women look good in everything, people's eyes are all focused on beautiful models After a few days of performance, many people have created new clothes that they thought were out of date Paint agent, top 10 Chinese wall paint brands Recommended introduction: interior wall paint and exterior wall paint can achieve beautiful, clean and pleasant effects, but the effects in different environments are different, so the color of the paint will be different There are ten brands of Chinese paint, ten brands of global paint, ten brands of Chinese wall paint, and ten brands of Chinese paint, Famous trademark of Chinese paint and coating In private rooms, most of us choose according to our own personality, personal hobbies and living habits The younger generation will choose the interior wall paint with rich colors and bright colors, while the older ones will have some working experience Paint House News: not long ago, the author heard a story: a large clothing store in the United States mistakenly entered a batch of outdated clothing because it did not understand the changes of popular clothing, which has been overstocked in the warehouse Later, the shopkeeper invited a model team to perform at the door of the shop Each time, two models, one beautiful and one ugly, appeared Ugly models wear the most fashionable clothes, while beautiful models wear the clothes out of fashion in the shop Because beautiful women look good in everything, people's eyes are all focused on beautiful models After a few days of performance, many people have a new impression on the clothes that they thought were out of date Overstocked clothes are sold out in the rush Why is there such a big difference in product sales? Through the analysis, it is not difficult to find that the so-called popular key lies not only in the product differences, but also in the use of marketing methods When some domestic coating companies are still vigorously promoting how good their products are, foreign companies with vision have already played a personality card and concept card This is because they realize that cultural marketing is also the productivity of enterprises The so-called cultural marketing is to take the product as the carrier of culture and influence the consciousness of consumers through market exchange, which to a certain extent reflects the various cultural elements of consumers' pursuit of material and spirit Cultural marketing includes not only product image, service image, employee image and advertisement image, but also value evaluation, aesthetic evaluation and moral evaluation of marketing activities The first is the product image In the modern market with increasingly fierce competition, if an enterprise wants to occupy a place and open up the market of its products, it must start from establishing the image of its products, improving the quality of its products, showing its style, making its features, keeping its network unobstructed and providing after-sales services Only in this way can a product have a market and an enterprise have vitality Secondly, service image The purpose of service image marketing is to create a better image than competitors and win the trust of consumers Once the trust of consumers is obtained, the enterprise is likely to obtain sustainable benefits The formation of service image should start from establishing service concept, making service plan, shaping service image, unifying service logo, building service brand, materializing service form, optimizing service team and refining service culture Again, the image of employees The image of employees, especially the image of marketing personnel, will directly represent the level of the enterprise Enterprises should attach importance to the training of employees The culture, education and level of employees are essential to the survival and development of enterprises Finally, the advertising image Through the form of advertising, using various media to repeatedly emphasize to the audience can improve the overall image of the enterprise product brand As time goes on, the advertising audience is affected by it, forming memory, generating association, and printing corporate image into their hearts, which plays an important role in the establishment of corporate marketing image Cultural marketing is a real productivity As a trend, cultural marketing can not only be recognized by consumers, but also be a guiding principle for enterprises from inside to outside As long as the charm of culture and people-oriented concept are put at the front of all problems, the sustainable development of enterprises can be realized Key words: cultural marketing coating marketing coating price: the latest quotation of architectural coating price on February 3, 2015: titanium dioxide price express on February 2, 2015 similar information; four tips for coating enterprises to do cultural marketing well; entering the new era of coating brand, perfect integration of product and culture; promoting brand awareness through cultural marketing of coating enterprises Cultural marketing makes products more connotative Cultural marketing - the giant of enterprise marketing planning Coating "cultural marketing" needs to focus on three aspects: coating, diatom mud, paint coating, coating process, news information and coating of fireproof coating, diatom mud, paint coating, coating process, decoration knowledge and decoration effect map of fireproof coating,
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