Marketing: paint marketing: do not do concept marketing paint enterprises speak with real ability

Core tip: in recent years, the marketing methods of concept and slogan are emerging one after another, many coating enterprises have been following the trend, but the results are not satisfactory Generally, such coating enterprises have not made any breakthrough, but deliberately hype with innovation and other gimmicks The real innovation can not be implemented, which not only hinders their own development, but also affects the development of the whole industry In today's coating industry, coating enterprises need to show real skills if they want to develop! With the development of domestic market economy, the big market environment of domestic coating industry has changed, and the market competition has become more and more fierce In recent years, coating industry Which is the price of Dajin diatom mud Recommended brief introduction: which is the price of Dajin diatom mud? How to buy genuine diatom mud? Guangdong diatom mud agent suggests placing a basin of cold water in the air conditioning room, so that the diatom mud wall can breathe effectively The feature of the breathing wall is obvious When the indoor air is dry, the diatom mud wall will release the absorbed water quickly Put it out to help regulate the indoor dry humidity It is suggested to place a basin of cold water in the air conditioning room, so that the wall of diatom mud can breathe effectively The feature of the wall that can breathe is obvious When the indoor air is relatively dry, the wall of diatom mud will absorb the water Home of coatings news: in recent years, the marketing methods of coating companies talking about concepts and shouting slogans are emerging in an endless stream, many coating companies have been following the trend, but the results are unsatisfactory Generally, such coating enterprises have not made any breakthrough, but deliberately hype with innovation and other gimmicks The real innovation can not be implemented, which not only hinders their own development, but also affects the development of the whole industry In today's coating industry, coating enterprises need to show real skills if they want to develop! With the development of domestic market economy, the big market environment of domestic coating industry has changed, and the market competition has become more and more fierce In recent years, the problem of "homogenization" in the paint industry has become more and more serious, and the trend of product design plagiarism is also prevalent, which has seriously hindered the normal development of the paint industry In the face of a series of bad industry phenomena, more and more enterprises begin to think about the problem of "innovation" Innovation has also become a hot word in the coating industry For coating enterprises, innovation is not just a word of mouth, just shouting slogans On the one hand, with the rapid development of society, people's material and cultural living standards have been improved year by year People's requirements for coating products are also changing, and the personalized demand is more and more obvious On the other hand, with the prevalence of many marketing means, the overall adaptability and rationality of consumers have been greatly improved The innovation of "concept" may attract consumers for a while, but consumers are not fools Without practical innovative products, enterprises can not keep the hearts of consumers All of these require enterprises to implement product innovation, not just a concept For the coating industry, especially the unique industry characteristics, the coating industry belongs to the traditional industry, which has the gene of historical inheritance Therefore, in the process of product innovation, we should not move but subvert Innovation is an optimization based on the original, not a complete subversion Clear product positioning To meet the specific needs of consumers, product positioning is very important It can't be said that a product produced randomly will be sold in the market You need to know clearly what kind of product you produce and what kind of people you are suitable for Small and medium-sized coating enterprises should know what kind of people your products are suitable for sale, and at the same time, small and medium-sized coating enterprises should be able to produce products according to the needs of consumers, so as to make the best of both Key words: inventory of coating enterprises in the coating industry: did you find the reasons for the closure of coating enterprises in 2015? To subvert the market with creativity, coating products also need personal information of the same kind Jade paint said, although I am young, but I have high skills Large brands such as China resources, DuPont and Dabao are frequently used by gangs This time, what is it Jade paint ranks No 1 in the "Langya list" of paint industry The paint industry has been busy with these recently Chengdu released the list of key monitoring enterprises of waste gas pollution sources lipang and Jiabao lipang automobile coatings attended the annual conference of automobile industry to discuss electrophoretic coating Aiside expanded the production capacity of powder coating in Germany factory Coating price: the latest price of common raw materials for powder coating Du Fangqi donated coating to the school of working children BASF coatings opened in Jiangmen, Guangdong company Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,