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    Home > Coatings News > Paints and Coatings Market > Marketing: paint marketing: five steps to perfect paint sales

    Marketing: paint marketing: five steps to perfect paint sales

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Core tips: first, let more customers know the store; second, let more customers enter the store; third, let all customers buy; fourth, let customers buy now; fifth, let customers buy more; sixth, let customers buy more expensive; seventh, let customers stay longer; Eighth, let customers bring people to buy As a salesmen of drugstore terminal, if they are not ready to meet customers and do not know how to communicate with customers face to face, it is necessary to master the sales skills Only through systematic, logical Which is the price of Dajin diatom mud Recommended brief introduction: which is the price of Dajin diatom mud? How to buy genuine diatom mud? Guangdong diatom mud agent suggests placing a basin of cold water in the air conditioning room, so that the diatom mud wall can breathe effectively The feature of the breathing wall is obvious When the indoor air is dry, the diatom mud wall will release the absorbed water quickly Put it out to help regulate the indoor dry humidity It is suggested to place a basin of cold water in the air conditioning room, so that the wall of diatom mud can breathe effectively The feature of the wall that can breathe is obvious When the indoor air is relatively dry, the wall of diatom mud will absorb the water Paint Home News: first, let more customers know the store; second, let more customers enter the store; third, let all customers buy; fourth, let customers buy now; fifth, let customers buy more; sixth, let customers buy more expensive; seventh, let customers stay longer; Eighth, let customers bring people to buy As a salesmen of drugstore terminal, if they are not ready to meet customers and do not know how to communicate with customers face to face, it is necessary to master the sales skills Only through a systematic, logical and innovative way to promote the skills of the sales staff, can the sales be more effective Therefore, the sales skill of "five characters" is actually a return to simple marketing, which is the "program" of terminal sales and a compulsory course for medical terminal sales personnel Customers are God "God" is always right and has "reason" Don't argue with God about right and wrong If you offend a customer, you may lose a group of customers Therefore, our medical terminal sales staff must take this sentence as the premise of all work Maintaining an old customer is more important than making ten new customers This principle is well known by many businesses As a terminal salesperson, they are also clear-minded, but there are often two kinds of behaviors: first, meeting customers with swordsmen; second, completing tasks successfully; of course, the second is what we want to see most, so it is very important for medical terminal salespersons to master rational customer service skills There are many places for medical terminal sales: inside and outside the store, shop promotion and other forms: consultation, introduction, gift, discount And there is only one kind of people we have to face, that is your "God": customers; they are the people we have to face, understand and satisfy In the sales process of medicine or health care products, we have to inevitably usher in the future Although the whole process is a continuous event, we still use the simple and easy to remember "five words" to summarize it rationally, so as to grasp it flexibly: first, "welcome" ---- attract the attention of the other party to achieve results By meeting and talking with customers, we can establish a harmonious atmosphere, which is convenient for further communication with customers at the beginning; to meet customers is to complete sales, we need to establish a communication bridge with customers In the modern life with tense rhythm, what people lack most is communication and trust! Meeting customers is the first step to build this bridge Many customers come to the counter every day, and they are not sure what they need Therefore, we must talk with them to understand relevant information, seize every possible purchase opportunity, and actively greet customers And a sincere smile is your magic weapon to win customers The positive and friendly attitude of a medical terminal salesperson is very important to start a successful conversation and sales A good start also requires a well-designed question For example: usually, the salesperson will ask the customer: "what do you need?" and so on; analysis: This is a professional tone of business! It must be avoided! In most cases, the customer will immediately shake his head sensitively away or remain silent, and continue to look down Few customers will tell you directly what they need unless they already know what they need So remember, try to avoid such words; Suggestion: Hello! (close to the customer) take a look at our product (hand over the promotional materials)! This is the most effective way! For example: the salesperson: "do you need someone?" analysis: this kind of question may surprise a customer who looks at it casually He can buy it, but he has not made up his mind yet Of course, it is difficult to answer this question Maybe he didn't want to buy it He just looked at it Instead, the customer couldn't answer and left immediately How to introduce products to customers without talking? In the above two examples, before the salesperson has talked with customers and understood customers' needs, they let customers answer Can customers answer? No wonder Why? The reason is very simple As soon as the salesperson opens his mouth, he asks the customer for something The medical terminal salesperson must remember not to ask but to give The answer to the request is negative On the contrary, try giving to meet the customer in another way For example: "this is the counter of a certain product, and a new product has been put on the market." Or "what we are doing now is such and such activity;" this is a specific product, what kind of function it has, what kind of function it has or what advantages it has different from other products and brands Use as few words as possible to introduce the function or unique place of the product For example, check for several customers looking at products at the same time Sales personnel can distribute product promotional materials to several customers while introducing them, and flexibly introduce products in combination with the above situations It is necessary to introduce several specifications of products to several customers to meet the needs of different customers Usually, there will be two different reactions after introducing the product to the customer; I hope I can listen to you At this time, I want to continue to introduce the features, benefits, etc of the product, observe and try the product for the customer, at the same time, I can ask the customer's situation and needs, and recommend the appropriate product to him; Customers will ask questions, such as: what's the difference between this product and another product? "," can this product meet some of my needs? "And so on, including the information customers want to know Medical terminal sales personnel should introduce the advantages and functions of their products to customers in detail, and compare them with the same kind of products, never denigrate other products; a good beginning is to provide customers with a start, giving is a kind of service, a kind of explanation, giving customers an explanation of what they care about Remember: try to avoid the following sensitive issues, such as kidney tonic drugs, no one is kidney deficiency, you have to ask, don't go to blame Sex products are always sensitive You can find such products in drugstores Don't scare away customers 2、 "Awareness" -- flexible change of purchase desire by asking questions to customers and listening to the answers carefully, to identify customers' real needs and preferences for products Be sure to pay attention to methods and details In the customer's answer, they often show their preference for a certain product consciously or unintentionally, and ask questions about the aspects they are interested in These aspects are the places that customers do not know and want to know the most As a salesperson, we should explain to customers carefully and patiently Generally speaking, the more picky customers are, the more they want to buy! Salespeople should identify the needs of customers Generally speaking, after meeting customers, salespeople should identify the actual situation of customers by asking some basic questions of customers Only by mastering these can salespeople recommend suitable products according to their needs Different questions lead to different answers and results When listening to the customer's statement, the medical terminal sales personnel shall: keep maximum attention, remember to look around and be absent-minded; do not interrupt the customer's conversation at will, because it is obvious that they do not respect the customer and are not polite to the customer; try to avoid negative value judgment Such as: "I don't think so or you are wrong!" and so on After asking questions and listening to the answers, the salesperson will analyze them and seize the opportunities Sometimes, the customer does not directly say his needs, and some negative statements and judgments cover up his needs Customer: "I don't need this product, because I , so I.. " Analysis: at first glance, customers seem to have little need But after careful analysis, the real need of customers is a product other than this product As a successful medical terminal salesperson, we should not only seize every sales opportunity, but also be good at creating sales opportunities In many cases, customers are often not aware of their other needs, and sales personnel should remind customers and help them to know each other "A successful sale is to create an opportunity, a failed sale is to wait for an opportunity." The key to creation lies in how to say, summarize and elaborate It's not what you want to express, it's how Remember: the commonly used drugs of customers have become consumer behavior, and the change needs professional persuasion We are just a salesman, such as: diabetes products, blood pressure reducing products, liver disease products, etc., which need professional doctors' persuasion to change him What we do is to increase sales on the basis of the original Such auxiliary drugs that can recommend hypoglycemic drugs can increase sales 3、 "Recommendation" -- attracting customers' demand and increasing sales volume Through conversation and observation of customers, find out the products suitable for customers, explain to customers how the products are beneficial to customers, inspect whether they meet their needs, show the products to customers, introduce the characteristics and benefits of the products, emphasize the benefits and effects of the products, and repeatedly emphasize or confirm the places they are interested in or don't know At this time, it's time to recommend products to meet his needs For a successful medical terminal sales person, although every step is important, the most critical step is to recommend products The secret of successful sales lies in the ingenious connection between the needs of customers and the benefits of products What really helps sales people achieve sales is the benefits of the product Every product has many benefits, and every customer has different needs Different customers need different benefits for the same product What's the benefit: tell the customer how the product works and what good effect it has on the customer, and do it for the customer
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