Marketing: paint marketing follows the pace of the times

Core tip: the integration of microblog, including traditional media, network media, social media, including media resources, you can also integrate a variety of marketing means, and this new marketing mode is a foundation for building Attract the attention of fans, make brand communication and consumers at the lowest cost, and then by fans precipitation, improve brand value It is expected that the number of high-quality fans for coating investment will be a very important indicator in the future brand competition Today, microblog has penetrated into enterprise management and marketing Who leads the paint microblog marketing company has realized that the new trend of the world's top ten paint brands is No Paint knowledge how about Akzo Nobel Powder Coating Recommended introduction: powder coating is a kind of coating with different form from general coating, which is in powder form It is a new type of coating, because of its own advantages and more and more known by people Let's introduce Akzo Nobel Powder coating Akzo Nobel Powder coating is a cost-effective coating solution, which can be applied to different kinds of products After the treatment of static electricity and fire baking, a tough and durable coating surface will be formed, with the least impact on the environment Since the introduction of this technology, powder coating has been able to continue to maintain the Paint Home News: the integration of microblog, including traditional media, network media, social media, including media resources, you can also integrate a variety of marketing means, and this new marketing mode, for the construction of a foundation Attract the attention of fans, make brand communication and consumers at the lowest cost, and then by fans precipitation, improve brand value It is expected that the number of high-quality fans for coating investment will be a very important indicator in the future brand competition Today, micro blog has penetrated into enterprise management and marketing Who leads the paint micro blog marketing company has realized that the new trend of the world's top ten paint brands is irreversible in all aspects Try a variety of ways, micro blog marketing to all business departments, therefore, systematization and institutionalization for marketing at the strategic commanding point in the future In the micro blog platform based on the characteristics of learning marketing, how to micro blog marketing for coating enterprises? Because the paint companies have different product lines, different voices, different departments, different product lines, different sub brands, with their own brand positioning and marketing objectives, they need to spread the content, need different accounts, and carry out publicity, through forwarding and the coverage of multiple target consumer groups, improve marketing efficiency, different accounts, to form one Continuous impact social relations Microblog social media, accounts with other users, maintain a certain relationship every year Microblog, social relationship refers to the distance between enterprises, brands and consumers, enterprises, brand fans, and their loyal consumers The correct use of consumer business resources, fans can affect more consumers Direct communication The marketing channels of coating enterprises that microblog is in close contact with consumers are greatly reduced, and the marketing efficiency of enoic acid paint can be improved Consumers directly communicate with each other, share common interests and user preferences, and exchange opinions on paint and coating products and brand experience on Weibo Therefore, coating enterprises can understand the direction and control of marketing channels, liquidity, and use appropriate marketing resources New ways of communication On Weibo, everyone has accepted the body's information, but also in the next sending source, each user has its own fans, layer by layer to transmit the real-time coverage of users along the line, and this kind of communication can bring continuous impact, which leads to the change of the company's marketing concept and mode Therefore, no matter the loyal fans of paint brands or tentative consumers purchase their paint products, paint enterprises should make them continue to precipitate and accumulate, constantly communicate with them on Weibo, let them accept their brand information, experience their products and enable them to actively spread viral marketing to help themselves through effective guidance services In the coating industry, many coating companies compete to open the official microblog, which has great influence on the use of microblog, but it also follows the trend of lack of doubt American "time" weekly comment, the powerful influence of microblog that spreads information, said: "microblog is the pulse of the earth." Therefore, the powerful influence of microblog information dissemination is a strong marketing value? "If you are a fan of more than 100, you are an internal announcement; if you are more than 10, you are a bulletin board; if you are more than 10000, you like a magazine; if you are more than 100000, you are a metropolis like you; if you are more than 1 million, you are like a national newspaper, if you are more than 100000, you like TV", the micro word describes the influence of media Some common drawbacks and improvement methods in sales paint marketing: the level of consciousness determines the level of similar information; the mode that paint enterprises can learn from -- Sam's club mode; the ultimate after-sales service of paint, consumers or "buy" and deep feelings; how can small and medium-sized paint enterprises make use of the spring Festival holiday to consume; o2o or paint e-commerce is another pit Paint industry integrates into the development of the Internet to promote the prosperity of the industry Paint marketing: not all paint products are suitable for holiday marketing Experiential marketing mode ------ you price it Micro marketing opens the era of precision marketing Paint enterprise culture, focusing on thinking The eight strategies for online marketing of paint enterprises are paint home, which focuses on paint, diatom mud and paint paint, Coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, decoration knowledge and decoration effect map of fire retardant coating,