Marketing: paint marketing: how to do well in "hype"

Paint knowledge how about Akzo Nobel Powder Coating Recommended introduction: powder coating is a kind of coating with different form from general coating, which is in powder form It is a new type of coating, because of its own advantages and more and more known by people Let's introduce Akzo Nobel Powder coating Akzo Nobel Powder coating is a cost-effective coating solution, which can be applied to different kinds of products After the treatment of static electricity and fire baking, a tough and durable coating surface will be formed, with the least impact on the environment Since the introduction of this technology, powder coating has been able to continue to maintain the Home of coatings: "The ugliest Little Dragon Girl in history" and "any supporting actress is better than Little Dragon Girl" have more than 30 million people reading and commenting on this topic, while Chen Yanxi, the little dragon girl, has nearly 10 million people reading and participating in the discussion Everyone is very happy about the new little dragon girl's "black" Recently, the official version of "the Condor Heroes" has been fired, but it is not popular It is undeniable that Chen Yanxi, with her "little cage girl", broke into the public's field of vision and quickly caught fire in the mainland Today, Xiaobian talks about the hype in the process of coating marketing Most people misunderstood the real meaning of hype Hype is not a derogatory term, but as mentioned above, people often misunderstand the original intention of hype because of the hype of an event Hype is an art A marketer who won't hype is not a good marketer In fact, hype can also be regarded as a synonym for planning within a certain range Some people say that it's stupid not to understand the planning of marketing, and the planning without understanding of marketing is also flesh and skin Therefore, marketing and planning are closely related, and what event marketing cannot lack is speculation The following points should be paid attention to in the speculation of paint marketing: (1) under the strict requirements of more and more bosses who only focus on the results but not on the process, the marketer or planner should be clear at the first time: why do you hype, what kind of goal can be achieved and what kind of effect can be achieved through this speculation Setting goals is the first and most important step (2) Hot speculation people should understand what the hot market is In recent years, diatom mud has become so popular, one of which is to grasp everyone's decoration psychology of "health, environmental protection and formaldehyde free" And diatom mud as a "breathing wall" has indeed attracted widespread attention of the society (3) Related hype can't be targeted at nothing "Don't wait for Jialing to fight for you." in the green arrow advertisement, netizens said, "what do you mean? Does it have anything to do with chewing gum? I can't understand the picture In fact, a good event should have causes and connections It is a good way to integrate marketing that appropriate hype elements are involved in the event to attract the public's attention (4) The guidance can only show that the executor has a pair of bright eyes and can guide the public's attention to the hype goal you want to achieve to prove that the executor has a smart brain As the saying goes: the hardest thing to do in the world is to get your ideas into other people's heads! So the most difficult part of the whole speculation process is to guide (5) When the platform implements the idea and completes the event, what attracts the public's attention is guidance To spread the event, it depends on the platform The platform is a tool for communication between the public The media is the platform Choose the right platform In the past, half the effort has been made So has the coating industry Generally speaking, the best platform for hype is an interactive communication platform (6) The climax of interactive speculation is interaction, which is also the core of speculation The perfect result of the hype is that the coating enterprises successfully recommend their products through hype and publicity, exchange and interaction with users, finish home decoration and get high praise Finally, make complaints about speculation not overdo sth., and good speculation should be aimed at both hype and unlimited imagination, rather than one-sided criticism and tucking Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,