Marketing: paint marketing: how to use paint dealers to paint enterprises

Core tip: small and medium-sized paint dealers are faced with an awkward development situation in which their strength is not as good as that of big customers, and the dynamic sales force of the paint brands they sell may not be as good as that of big customers, resulting in relatively unsound channels and mismatching of people, vehicles and Finance When small and medium-sized paint dealers sell products of paint brand manufacturers with certain strength, in addition to conventional marketing innovation and market development, developing small and medium-sized paint dealers must learn to "borrow" from such paint manufacturers with certain resources "Borrow & Rd" from the factory's grassroots personnel Paint agent, top 10 Chinese wall paint brands Recommended introduction: interior wall paint and exterior wall paint can achieve beautiful, clean and pleasant effects, but the effects in different environments are different, so the color of the paint will be different There are ten brands of Chinese paint, ten brands of global paint, ten brands of Chinese wall paint, and ten brands of Chinese paint, Famous trademark of Chinese paint and coating In private rooms, most of us choose according to our own personality, personal hobbies and living habits The younger generation will choose the interior wall paint with rich colors and bright colors, while the older ones will have some working experience Paint Home News: small and medium-sized paint dealers are faced with an awkward development situation in which their strength is not as strong as that of big customers, and the dynamic sales force of the paint brands they sell may not be as strong as that of big customers, resulting in relatively unsound channels and mismatched human, vehicle and financial resources When small and medium-sized paint dealers sell products of paint brand manufacturers with certain strength, in addition to conventional marketing innovation and market development, developing small and medium-sized paint dealers must learn to "borrow" from such paint manufacturers with certain resources It is very powerful for dealers to "borrow" the support personnel from the manufacturer's grass-roots personnel First, the manufacturer's personnel are relatively high-quality Second, the manufacturer's personnel have a faster sense of belonging, and the turnover rate is relatively low The business personnel have a certain sense of satisfaction because they are the manufacturer's personnel, which can also improve the work passion Because the paint dealer can ask the manufacturer for the support of the personnel If the manufacturer has the support, it can ask for additional support In this way, the number of personnel can be increased as soon as possible, and part of the dealer's personnel input can also be shared The normal situation is that the paint manufacturer bears the basic wage and the dealer provides the Commission Of course, the manufacturer will replace the support with the requirements of task quantity and channel construction The dealer can carefully verify the potential of the local market and its own operation strength in the process of negotiation with the manufacturer, if through efforts You can achieve that Why not do it How to "borrow" people more easily? Because of the limited resources of some coating manufacturers, it is quite difficult to borrow people There are also manufacturer regulations such as: what level of market can be supported by personnel, and how many markets can be sold annually can be supported by personnel, etc For markets that do not meet the manufacturer's support standards, dealers can try the following 1 Take the market performance as an article to prove that we have been working hard and achieved good results In addition to the sales performance, the manufacturer's personnel also attach equal importance to market construction and market performance When the dealers fail to reach the expected sales volume of the manufacturer due to objective reasons, they may as well make market performance I have seen a dealer report to the manufacturer with PPT, which mainly lists the growth of 50% of outlets this year, 30% of model stores this year, 20% of sales this year, and 30% of sales of new products this year For example, what kind of support the manufacturer gives me, how much I expect to grow next year, what adjustments and actions I will make, and detailed data and photos are attached to the report , it can be said that there are plans and facts, and there are phones to check Many manufacturers will give extra support to the customers who are doing the refined operation of the market because of their attention to the brand and good cooperation 2 Seize the favorable opportunity for the personnel from the headquarters of the manufacturer to inspect the market Sometimes, due to the limited authority of the business manager and regional manager in charge of themselves, some people can't apply for approval, so the dealer should seize the favorable opportunity of the headquarters of the manufacturer and the middle and senior management to visit the paint dealer and the market, and take these leaders to see the better market areas and stores you have made, especially some bright spots More effective Because these leaders prefer to see the market with characteristics, highlights and innovation, it is relatively easy for them to actively invite to see the market and have certain on-site highlights to show, and then ask for personnel support from the manufacturer Key words of « 12 » coatings marketing: powder coatings become a new hot spot of environmental protection for coatings dealers; Jiangxi focuses on supporting clean production in chemical industry and other industries; jade paint marketing peak season is coming; coating enterprises need to prepare for war in advance; how to do a good job in marketing for jade paint enterprises, the content is king? • the younger consumption of jade paint market is an inevitable trend Jade paint marketing: wechat marketing of jade paint enterprises is the most important one for consumers How do dealers think of this year's "double 11"? • the blue ocean campaign of coating e-commerce or the "opening" of coating agents should review why the products can't be sold out What are the new ways to play in the "double 11" home e-commerce decisive battle? • is the life of paint dealers forced to persist or to leave? • how to build a paint home for paint agents to develop distributors is to focus on the news and information of coatings, diatom mud, paint coatings, coating process, fire retardant coatings and coatings, diatom mud, paint coatings, coating process, decoration knowledge and decoration effect map of fire retardant coatings,