Marketing: paint marketing: make paint Market exciting

Core tip: I always think that the key to paint market is to have passion and busyness The former is used to maintain the instinct of momentum and innovation, while the latter keeps itself in the information society at all times to experience the cruel situation of competition and self-help under pressure Carnegie said that to be busy and keep busy, it is the cheapest medicine in the world Although the medicine is bitter, it has a long aftertaste and can cure the disease and save people When it comes to paint marketing, both Western tutors and domestic masters have made brilliant discussions Its characteristics are based on three levels of needs of consumers: use needs, psychological needs, potential needs, etc Paint knowledge how about Akzo Nobel Powder Coating Recommended introduction: powder coating is a kind of coating with different form from general coating, which is in powder form It is a new type of coating, because of its own advantages and more and more known by people Let's introduce Akzo Nobel Powder coating Akzo Nobel Powder coating is a cost-effective coating solution, which can be applied to different kinds of products After the treatment of static electricity and fire baking, a tough and durable coating surface will be formed, with the least impact on the environment Since the introduction of this technology, powder coating has been able to continue to maintain the Paint Home News: I always think that the key to paint market is to have passion and busyness The former is used to maintain the instinct of momentum and innovation, while the latter keeps itself in the information society at all times to experience the cruel situation of competition and self-help under pressure Carnegie said that to be busy and keep busy, it is the cheapest medicine in the world Although the medicine is bitter, it has a long aftertaste and can cure the disease and save people When it comes to paint marketing, both Western tutors and domestic masters have made incisive discussions Its characteristics are that according to the needs of consumers at three different levels: use demand, psychological demand, potential demand, etc., the productivity can be greatly improved by realizing personalized and innovative diversified needs, so as to stimulate the vitality of paint market, thus creating and retaining the increasing demand Picky customers The creation here depends on new technology, new technology and new creativity The quality and service are the key to keep it Paint marketing is communication and bridge As the paint market is volatile and changing, it is the fatal injury to be engaged in paint marketing to stick to the rules and regulations We need to promote our products and operate our brands with a new and different personality and full passion With passion, our enthusiasm can be fully mobilized, and our potential can be maximized According to Kotler, the father of modern coating marketing, from the perspective of market evolution, at present, the central and western regions of China are still in the stage of popular products, and the eastern coastal areas have transformed into the market segments emphasizing product differentiation In the period of subdividing paint market, a product should stand out in Rulin's hands The way to win the paint brand lies in subdividing the mass market, and grasping the eye and mind of the target consumers with personalized and differentiated product paint concept Therefore, it is necessary to carefully study the special psychology and needs of different levels and types of consumer groups, adopt induced consumption strategies and means, closely track the changes of market demand, conduct process cycle management on them, constantly tap brand value culture and create brand vitality from it, and seize and expand the consumer market in time In this regard, we emphasize that there should be excitement in the paint market This excitement not only comes from the sparks of passion emerging in the brand value chain, but also lies in the emotional resonance and emotional infection of our consumer groups in enjoying the specific implementation of consumption through perceptual interactive integration means, so as to make the passion of product promotion and the excitement of market operation work in coordination with each other Let consumers experience the value-added psychological recognition and obtain additional spiritual pleasure Therefore, to be an exciting point in the market, the essence of it is to catch the psychological guidance of consumers in time, grasp the change of consumers' unique demand, endow the concept of personification of commodities, inject some emotion, aesthetic thought and cultural taste into it, so as to highlight the humanistic value and service connotation of commodities, impress consumers with the power of emotion and stimulate their potential consumption desire, Finally achieve the purpose of occupying the consumer market At the same time, we should induce demand and create market At this stage, in order to better resolve the critical vision and rational mentality of consumers, the operation of the market tends to relatively dilute the utilitarian color of rationality, so emotional consumption begins to appear, which forces enterprises to abandon the marketing concept of passively catering to consumers' needs, establish a new marketing idea of actively inducing demand and guiding consumption, so as to grasp the initiative of market development 。 To be a paint market, we need to be excited It is not a stage, a cycle of simple pay and tenacious support On the contrary, it requires long-term accumulation and multi-party operation The excitement itself lies in initiative, sensibility and the ability to quickly ignite the purchase desire in the target consumer group The market is an unpredictable and sharp battle In this process, you must not be rigid and silent It's time to show some attitude Excitement is the best annotation Key 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