Marketing: paint marketing: market is like battlefield, strategy is like chess game

Core tip: the old saying: shopping malls are like battlefields! Although there is no battlefield smoke and sword, but it has the same thrilling and life and death struggle, the same need to fight and win, so it is as important for business strategy as the battlefield It's said that watching the chess game is very annoying Planning, calculating and deciding the game are your magic weapon to win I strategy In a dynamic market, you never know whether the competitor in front of you is still the weak one before Therefore, we should not underestimate the enemy in the planning stage, and we cannot be too careful in the planning stage We should not rush to attack or defend blindly We should constantly observe and try Paint knowledge how about Akzo Nobel Powder Coating Recommended introduction: powder coating is a kind of coating with different form from general coating, which is in powder form It is a new type of coating, because of its own advantages and more and more known by people Let's introduce Akzo Nobel Powder coating Akzo Nobel Powder coating is a cost-effective coating solution, which can be applied to different kinds of products After the treatment of static electricity and fire baking, a tough and durable coating surface will be formed, with the least impact on the environment Since the introduction of this technology, powder coating has been able to continue to maintain the Paint Home News: the old saying: shopping malls are like battlefields! Although there is no battlefield smoke and sword, but it has the same thrilling and life and death struggle, the same need to fight and win, so it is as important for business strategy as the battlefield It's said that watching the chess game is very annoying Planning, calculating and deciding the game are your magic weapon to win 1、 In a dynamic market, you never know whether your current competitor is the weak one before Therefore, we should not underestimate the enemy in the planning stage, and we cannot be too careful in the planning stage Neither rush to attack, nor blindly defend, in constant observation and exploration to find the right start The brand competition strategy is the commander in chief, and the success or failure of each marketing campaign determines the final pattern of the market Brand strategy is the beginning of strategy If we make a wrong judgment on the general trend, the best execution will be different If we don't know the competitors, all the gunfire will lose its focus Consumer research is the core of brand strategy Most of the time, we take "consumer as the core" as a slogan, and the real reasonable, effective and accurate brand strategy must be based on consumption The characteristics and evolution trend of morphology In a marketing campaign, the first thing to decide is what form the brand will appear in front of the consumers, what is the difference between the brand and the competitors, whether it is the main attack or the main reception, which direction the firepower should be focused on, and what basic defense needs to be done to prevent the backyard from fire to seek the balance of attack and defense, which is the strategy 2、 In the middle of the game, the key to the confrontation is to "calculate" and win more games The core of chess power is not how beautiful the layout is, but how far the chess game can be calculated to ensure that every move of the opponent is in their own calculation and control, so as to ensure that victory comes from necessity rather than chance To put the great brand idea into the market and turn the strategic advantage into the market advantage, we need to calculate, plan and execute step by step The further you calculate the game, the more likely you are to weigh the advantages and disadvantages of different methods, so as to maximize the benefits, which is also the opportunity to make up or reverse the unfavorable start Every marketing campaign should not be self entertainment, do not think that my marketing plan is infinite and invincible To ensure winning the campaign, we must constantly speculate, deduce and simulate, so as to find the marketing plan with the maximum benefit This is the calculation 3、 The key to the final set is "fast, accurate and stable" To determine the winning situation, you should finish the kill as soon as possible, which requires the players to finish the game with the fastest speed and the least steps If you can finish the kill in two steps, you should never finish in three steps, because any extra steps may contain variables Of course, "fast" is not the only requirement, "accurate and steady" is the key to ensure victory, think twice before falling The market is dynamic, and the internal and external environment, competitors and consumption patterns are changing all the time This requires that the marketing implementation work should also be "fast, accurate and stable", and that each stage of the campaign should be implemented in place to win the victory of each campaign, which is the final decision Life is like a new chess game, marketing is like a step-by-step insurance! From the formulation and implementation of brand strategy to the planning and implementation of every marketing activity, we need to have a careful sense of chess game, do a good job in "planning", "calculating" and "determining" work, so that every marketing step can be implemented in place and sound It takes a long way for a chess player to grow into a chess king Key words: Marketing Inspiration of "where is dad?" marketing plan of paint and coating industry; Dongfang Yuhong and Poly Real estate are getting married again to build the house waterproof system; similar information about the paint industry on November 11; the underground air defense layer of the community has been painted privately for more than 10 years, living outdoors and escaping from "stink"; the explosion of Shandong No.1 Chemical plant has caused 5 deaths and 9 injuries, which is a wake-up call for the paint industry Suzhou Mingda has launched a new type of coating - UV curing anion wood products Today, we don't name it: how are the coating enterprises going? The world's advanced environmental protection coatings have been developed through entrepreneurship Master Ali has won two famous coatings 2016 awards Suzhou Mingda technology has launched a new type of wood coatings, which happened on November 10 The grand opening of the flagship store of master Ali paint in Hongde, Yunnan Province What is the market scale of resin for wood coatings in 2021? Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,