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    Home > Coatings News > Paints and Coatings Market > Marketing: paint marketing: multi channel, three party competition

    Marketing: paint marketing: multi channel, three party competition

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Core tip: with the increasingly fierce competition in the coating industry, coating enterprises pay more and more attention to coating marketing channels At present, paint marketing channels can be divided into three kinds: traditional channels, Internet channels and invisible channels Which is the price of Dajin diatom mud Recommended brief introduction: which is the price of Dajin diatom mud? How to buy genuine diatom mud? Guangdong diatom mud agent suggests placing a basin of cold water in the air conditioning room, so that the diatom mud wall can breathe effectively The feature of the breathing wall is obvious When the indoor air is dry, the diatom mud wall will release the absorbed water quickly Put it out to help regulate the indoor dry humidity It is suggested to place a basin of cold water in the air conditioning room, so that the wall of diatom mud can breathe effectively The feature of the wall that can breathe is obvious When the indoor air is relatively dry, the wall of diatom mud will absorb the water Paint Home News: with the increasingly fierce competition in the paint industry, paint enterprises pay more attention to the paint marketing channels At present, paint marketing channels can be divided into three kinds: traditional channels, Internet channels and invisible channels 1、 The traditional channel of Libang specialty store is always the main channel of paint marketing, which plays a leading role in paint marketing It mainly includes physical stores and engineering channels In the past two years, affected by the downturn of the real estate market, the large amount of real estate consumption has been blocked, and the engineering channel for the sales of coatings has gradually shrunk And consumer oriented personal consumption gradually With the change of the consumption mode of coatings, consumers put forward higher requirements for coating services, and promote the transformation of coating enterprises from producers to service providers 2、 With the development of the Internet, coating enterprises pay more and more attention to the Internet channel The position of Internet channel in coating marketing is rising At present, there are two main Internet channels for paint marketing: comprehensive e-commerce platform and professional e-commerce platform, namely paint network The major coating e-commerce has become an important force in the coating marketing, and the coating network in the Internet channel is widely favored by the coating enterprises because of its professionalism 3、 Invisible channel: the establishment of invisible channel by duluxi design club refers to a non-traditional dealer channel, but a key person or company that can decide and advise customers The so-called key person or company generally refers to the designer or design company, so the invisible channel is also called the designer channel Designer channel is a bridge connecting products and market Making a good invisible channel can make manufacturers, designers and end customers achieve a win-win situation Invisible channel can influence the choice of paint brand through the right of discourse of design scheme, so as to expand the sales and brand influence To sum up, paint marketing channels have become increasingly diversified, among which Internet channels have a profound impact on paint marketing However, for coating enterprises, no matter what type of channel they are engaged in, they are inseparable from the management concept of "intensive cultivation" Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,
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