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    Home > Coatings News > Paints and Coatings Market > Marketing: paint marketing: "no after-sales coating enterprise" I hope you are not one of them

    Marketing: paint marketing: "no after-sales coating enterprise" I hope you are not one of them

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Core tip: paint coating is one of the most commonly used decoration materials This kind of material is special because it contains formaldehyde and benzene If the content does not meet the standard, there will be many hidden dangers In addition, in the process of decoration, there will be some blistering, cracking, peeling and other problems in the paint coating, which will cause certain problems to consumers And coating belongs to semi-finished home decoration materials, but also inseparable with the construction Therefore, the "after-sales" problem of coating enterprises is particularly important It can be said that if the coating enterprises can not solve the after-sales problem, then the development of enterprises will not last for a long time Paint knowledge | precautions for wall paint color selection Recommended introduction: when painting the wall, the owner sometimes has difficulty in choosing what color of the wall paint to paint In fact, there is no ugly color in the wall paint, only the disharmonious color matching The use of wall color contains the knowledge of health Too strong color will stimulate people's perception, make people have a sense of fidgety, affect people's mental health Grasp the basic principles of wall color and paint a colorful space 1、 Wall paint color selection notice 1 Light color is generally used for the top surface Light colors make people feel light, dark colors make people feel heavy Usually, the treatment of rooms is from top to bottom, from shallow to deep For example, the ceiling and walls of rooms are white and Paint Home News: paint coating is one of our most commonly used decoration materials, this material is relatively special, because it contains formaldehyde and benzene substances, if the content does not meet the standard, there will be many security risks In addition, in the process of decoration, there will be some blistering, cracking, peeling and other problems in the paint coating, which will cause certain problems to consumers And coating belongs to semi-finished home decoration materials, but also inseparable with the construction Therefore, the "after-sales" problem of coating enterprises is particularly important It can be said that if the coating enterprises can not solve the after-sales problem, then the development of enterprises will not last long For example, if there is a problem with the product, the dealer can't solve it If the manufacturer can handle it, the consumer will not be satisfied For such a manufacturer, the consumer will not be assured, and the dealer will not be assured! Therefore, for coating enterprises, how to guarantee after-sales service is the top priority As the old saying goes, "if you want to do a good job in marketing, there are customers after customers, and the beginning of service is the beginning of sales." With the improvement of the quality of the whole people, more and more people understand the truth that "respect others can win respect" In a civilized modern society, no one is not eager to be respected, and respect is not only between relatives, friends, colleagues, but also between sellers and buyers Good service can not only provide customers with a reassuring buying atmosphere, but also to a certain extent can better form a single Because of different ideas, some consumers are willing to buy Paints in small building materials market, some are willing to buy Paints online, and some are willing to buy Paints in large furniture and building materials stores Generally speaking, the product quality in these large-scale building materials market is more guaranteed, because the store should supervise the quality and service of the store merchants Most of the time, consumers prefer to spend more money, but in order to have security, they will choose to go to the regular building materials shopping mall to buy coatings Consumer: the same product, have safeguard just at ease! Now with the serious homogeneity of coating products, enterprises must start from service if they want to be competitive Even if the product is good, but if the service is not qualified, it is difficult to occupy a place in the paint market From the perspective of the sales market of international famous brand coatings in China, why does Libang always take the lead? Is the brand products such as Dufang paint and Fenlin paint not good? Not necessarily! Of course, it's early to enter the Chinese market, but this is not the reason In fact, as early as a few years ago, Nippon realized the market service crisis, so it launched Nippon refreshing services, focusing on services, so that more consumers can understand Nippon through services, and consumers can not live without Nippon through services Paint enterprise: if you want to have a place in the market, you must provide good service! Xiaobian interviewed local Ms Li and learned that she bought a 3-bedroom house in a local high-end community When shopping for paint in home decoration, she went through all the big brand paint shops in the local building materials market, but finally chose a brand of paint recommended by her friends This brand is not a big international brand, nor the best product She told Xiaobian, "the reason for choosing this brand is that the service is well done When there are some small problems, they can help solve them in time In addition, she also launched the" housekeeping "service, which provides customers with free table maintenance, stain cleaning, door seam leveling, water inspection and other home services." In this way, not only the coating problem has been solved, but also some small problems at home have been solved, which is economical and reassuring Paint dealers: explore more characteristic services, not limited to the paint industry, multiple development In fact, the root cause of complaints and unsatisfactory results lies in the ineffective implementation of brand details to a large extent Due to the influence of product characteristics, construction personnel technology, quality and other factors, at present, in the paint industry, the ability to implement the details and the attitude to deal with the problems have become a major "fatal hole" for many manufacturers In general, the after-sales of coatings should be careful For example, if the products with problems are the problems of most products, it will be a challenge for R & D and production On the other hand, the after-sales service personnel also represent a part of the brand The after-sales service should first have a good technical level, and then a good service attitude, which can not only solve the problems of customers, but also patiently and attentively serve customers From a long-term point of view, only by doing a good job in service and improving competitiveness, can paint enterprises go further and more smoothly, and win the trust of consumers All articles with "source:" are copyrighted Please indicate the source for reprint The contents of the articles are for reference only and do not constitute investment suggestions Key words: after sales service brands and stores of paint enterprises have become two major concerns of jade paint dealers in 2017! Willing to pay for sincere protection of flowers: Chenguang participated in the compilation of children's water-based interior wall coating standard information of the same kind; Libang coating industry will be put into production in the most advanced factory in China; PPG announced to reach an exclusive cooperation agreement with the National Ice Hockey League of the United States; secretly photographed Wuhan underground factory to make a lot of fake famous brand paint and coating; March 9; VOC nationwide large-scale inspection of oil paint enterprises and tomorrow Secretly photographing Wuhan underground factory to make fake famous paint and coating products The environmental protection policy promotes many taxes and fees to promote the price rise of coating enterprises PPG, the world's largest paint company, wants to swallow duluxi's parent company, or is elected by the Netherlands Whether PPG "forcibly seizes" Akzo Nobel or "gentle offensive" against Akzo Nobel? Focus on the hot spots of the two conferences, and explore the rise and fall of the coating industry in 2017! The Chenguang Industrial Park welcomes experts from the safety supervision bureau to conduct routine inspection on coatings, focusing on the news and information of coatings, diatom mud, paint coatings, coating process, fire retardant coatings and coatings, diatom mud, paint coatings, coating process, decoration knowledge and decoration effect map of fire retardant coatings,
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