Marketing: paint marketing opens up a new way to sell services and ideas rather than products

Core tip: at present, the marketing strategy of most coating enterprises stays in "selling products" That is to give the product to the salesperson, give them the corresponding indicators and a reasonable incentive mechanism, and the salesperson will try every way to sell the product as much as possible This kind of marketing mode has caused vicious competition among various coating enterprises, and the price war and advertising war have become the "main melody" of Chinese coating market This is due to the misunderstanding of many coating enterprises on marketing, and the lack of real marketing functions within the coating enterprises Which is the price of Dajin diatom mud Recommended brief introduction: which is the price of Dajin diatom mud? How to buy genuine diatom mud? Guangdong diatom mud agent suggests placing a basin of cold water in the air conditioning room, so that the diatom mud wall can breathe effectively The feature of the breathing wall is obvious When the indoor air is dry, the diatom mud wall will release the absorbed water quickly Put it out to help regulate the indoor dry humidity It is suggested to place a basin of cold water in the air conditioning room, so that the wall of diatom mud can breathe effectively The feature of the wall that can breathe is obvious When the indoor air is relatively dry, the wall of diatom mud will absorb the water Home of coatings news: at present, most of the coating enterprises' marketing strategies stay in "selling products" That is to give the product to the salesperson, give them the corresponding indicators and a reasonable incentive mechanism, and the salesperson will try every way to sell the product as much as possible This kind of marketing mode has caused vicious competition among various coating enterprises, and the price war and advertising war have become the "main melody" of Chinese coating market This is due to the misunderstanding of many coating enterprises on marketing, and the lack of real marketing functions within the coating enterprises There are three levels of marketing: selling products, selling services and selling ideas If you want to improve the level of marketing, you have to go to the next level - selling services The goal of selling service is to achieve brand premium and establish a good brand image Although the core products are similar, but the service can make up for the deficiencies of the core products, and the establishment of a complete service guarantee system can maximize the effectiveness of the core products The breakthrough point of marketing is to design a transcendence in a certain aspect (the most valuable aspect of consumers) according to the needs of the target customers, which is the key of selling thought If an enterprise wants to rise to the realm of selling thought, it must first make clear for which part of the people it serves With the increasingly fierce competition in the paint market, any profit-making enterprise must establish the concept of "only serving some people", find out the target customer group, and provide differentiated complete products for it Any product is composed of three layers, the core product is the most important, the second layer is peripheral product, and the third layer is extension product First of all, we need to analyze the composition of the complete product of the enterprise, that is, we need to put out the order from many elements, what customers care about first, what they care about next, and how important each element is With the composition of complete products, enterprises can strengthen their own characteristics and advantages according to the "special requirements" of the part of people they want to serve, and make characteristics in a certain aspect Enterprises should organize limited internal resources to break through and focus on a certain point for a long time, so as to make a certain feature different from others All the people who join the company agree with this point All product design and improvement are around this point, so as to continuously strengthen the brand personality Only to understand the deep-seated needs of consumers (especially the potential needs and future needs), discover the source of product innovation of the enterprise, master consumers' consumption psychology, consumption mode and consumption process, and compare these findings with the characteristics of the enterprise Based on these basic data, we can choose the most valuable demands for consumers, plus the modern Only by means of communication, can the products become more powerful Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,