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    Home > Coatings News > Paints and Coatings Market > Marketing: paint marketing: paint stores need to do a good price war

    Marketing: paint marketing: paint stores need to do a good price war

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Core tip: every franchise store is composed of a series of products, which are priced and sold according to different consumer groups

    Even if the material and cost of the products are close, different selling points should be refined, different prices should be set, market research should be conducted before pricing, and what are the best-selling products in the local market

    What's the price? Do you have an advantage over others

    To find out these problems and set the price, Tian Ji's horse racing skills are very effective

    What consumers need is a reason to buy

    You just need to give enough reasons to make a deal

    In formulation Paint knowledge | precautions for wall paint color selection Recommended introduction: when painting the wall, the owner sometimes has difficulty in choosing what color of the wall paint to paint

    In fact, there is no ugly color in the wall paint, only the disharmonious color matching

    The use of wall color contains the knowledge of health

    Too strong color will stimulate people's perception, make people have a sense of fidgety, affect people's mental health

    Grasp the basic principles of wall color and paint a colorful space

    1、 Wall paint color selection notice 1

    Light color is generally used for the top surface

    Light colors make people feel light, dark colors make people feel heavy

    Usually, the treatment of rooms is from top to bottom, from shallow to deep

    For example, the ceiling and walls of rooms are white and Home of coatings news: every franchise store has a series of product combinations

    It makes different positioning of product series and makes pricing and sales for different consumer groups

    Even if the material and cost of the products are close, it is necessary to refine different selling points and make different prices

    Before pricing, it is necessary to conduct market research and what are the best-selling products in the local market

    What's the price? Do you have an advantage over others

    To find out these problems and set the price, Tian Ji's horse racing skills are very effective

    What consumers need is a reason to buy

    You just need to give enough reasons to make a deal

    When setting the price of paint specialty store, we should set the product as the main push product (high profit), best-selling product (middle profit), special price product (low profit product), and give different pricing respectively, so as to attract popularity with special price product, stimulate customer flow, promote the profit of store with main product, and improve the sales and market share with best-selling product

    In the promotion of promotional activities, different commission policies can be formulated to guide the sales personnel, so as to regulate the sales results

    Taking coatings as an example, according to the different functions and profits, it can be divided into ordinary, pure taste, multi in one, special for children and other series of products

    As a paint boss in the county market, you have classified your own products

    You need to push your own high-end products, and you need to match a low-end product to form a sharp contrast, so as to stimulate customers to be cheap and have no good products

    Low profit and high sales is the old sales concept

    Only by treating different products differently, reasonable product price planning and activity management, can you be invincible in the competition

    Concept is the foundation of success

    I hope all the bosses will make good plans when they start to operate

    Key words: Coatings marketing, coatings specialty store, coatings price: the latest price of titanium dioxide on September 5, 2014, reflection and heat insulation coatings will become the new upstarts in the coating industry, information of the same kind, water casting art, using art to develop environmental protection, interview Shunde jieka Chemical Industry Co., Ltd., big recommendation of water-based paint brand: which national brands do people love? On October 14, the coatings industry information express delivery was investigated for 18 environmental violations, three star coating companies were fined 140000! You have to understand the construction of exterior wall engineering coating in late autumn and early winter

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