Marketing: paint marketing: stagnant turnover may be a stubborn disease of salesmen

Core tip: marketing is the key to the survival of coating enterprises, and salesperson is one of the key factors of marketing No matter how good a product is not marketed, it can't reflect its value, so it's impossible to say that salesmen are the foundation of an enterprise's survival In recent years, we can see that various awards at the end of the year all reflect the importance of the enterprise to the salesmen; from the annual summary meeting every year, we can see that some salesmen's performance continues to soar, while some salesmen's performance is even zero; generally speaking, such salesmen are generally suffering from persistent diseases, and it is difficult to increase the sales volume without changing the persistent diseases Persistent illness I prepare No Paint agent, top 10 Chinese wall paint brands Recommended introduction: interior wall paint and exterior wall paint can achieve beautiful, clean and pleasant effects, but the effects in different environments are different, so the color of the paint will be different There are ten brands of Chinese paint, ten brands of global paint, ten brands of Chinese wall paint, and ten brands of Chinese paint, Famous trademark of Chinese paint and coating In private rooms, most of us choose according to our own personality, personal hobbies and living habits The younger generation will choose the interior wall paint with rich colors and bright colors, while the older ones will have some working experience Paint Home News: marketing is the key to the survival of paint enterprises, and salesperson is one of the key factors of marketing No matter how good a product is not marketed, it can't reflect its value, so it's impossible to say that salesmen are the foundation of an enterprise's survival In recent years, we can see that various awards at the end of the year all reflect the importance of the enterprise to the salesmen; from the annual summary meeting every year, we can see that some salesmen's performance continues to soar, while some salesmen's performance is even zero; generally speaking, such salesmen are generally suffering from persistent diseases, and it is difficult to increase the sales volume without changing the persistent diseases Stubborn illness 1, insufficient preparation to prepare the business and customer information at any time, then when receiving the sudden customer inquiry, it will respond to the flow, showing respect and attention to customers And not doing a good preview means wasting valuable meeting time on basic information consultation, and making customers feel that their professional ability is superficial Lack of preparation will make consumers feel insecure and distrustful of products, so who will buy your products! Stubborn disease II The sales staff should not take the usual practice for granted, but pay attention to asking questions to customers, communicate effectively, and understand more clearly whether the products meet the needs of customers Good questioning can help to find potential problems and build a professional image in the hearts of customers And now the marketing methods are constantly changing If the salesperson still sticks to the old routine, you will be eliminated by the industry Third, ignore the essence of business At the same time, introduce products and communication, find the right time to discuss the details of transactions with customers, instead of always introducing products, because what you need is a deal! Stubborn disease 4 Too much bullshit Many salespeople are eager to show themselves and promote products when they are interviewing customers However, it is often not effective to persuade customers Instead, it makes customers feel that salespeople are persuading them to buy products, and they don't really pay attention to customers' needs More bullshit hinders marketing 5 Stop developing new customers When there are fixed high-quality customers, many salespeople are lazy to develop new customers In fact, a really excellent salesperson always lists developing customers as an essential work schedule Do you think these customers will always be yours? Or are you satisfied with these customers? At the new beginning of 2016, have all salesmen set sales targets? Xiaobian reminds us to prevent the empty and exaggerated goals, which are meaningful only if they are far-reaching and conform to the actual goals I wish you all a good start in 2016! All articles with "source:" are copyrighted Please indicate the source for reprint The contents of the articles are for reference only and do not constitute investment suggestions Key words: nearly half of the salesmen of coating enterprises failed in the spot check of waterproof coating, and the two items were listed in the black list of Hunan Shenzhou on the moon in 2016 In our eyes, China's coating industry had to transform the same kind of information There are three reasons for the frequent quality problems in the coating industry The reason of the coating dealer Yang Ming: happiness brought out by a bucket of paint Henan Quality Supervision Bureau spot checked 80 batches of buildings The exterior wall coating products are not up to standard; libon coating invests in the new automobile coating business in Czech Republic; strong and strong joint planning and joint development --- more than 800 coating enterprises and projects such as Earl China are eliminated and shut down; many industries in Jiangsu Province fully realize the replacement of low VOC content coating by the end of the year; Evonik launches the new coating additive application technology experiment Volatile organic compounds should be reduced by 20%, and coatings should be listed again The implementation of the "paint ban order" is faltering The home of coatings is focusing on coatings, diatom mud, paint coatings, coating technology, news information and coatings of fireproof coatings, diatom mud, paint coatings, coating technology, decoration knowledge and decoration effect map of fireproof coatings,