Marketing: paint marketing: standing on the position of consumers

Core tip: if the coating enterprises play "price war" and "promotion war" blindly, it is difficult to win the long-term favor of consumers "Hard cold" paint marketing in the paint market is gradually mature and saturated today, the need is to increase a little human feelings, human marketing Marketing from the perspective of consumers In the sales process, some coating enterprises will use a large number of professional terms to describe the raw material composition and production of coating products Paint knowledge | precautions for wall paint color selection Recommended introduction: when painting the wall, the owner sometimes has difficulty in choosing what color of the wall paint to paint In fact, there is no ugly color in the wall paint, only the disharmonious color matching The use of wall color contains the knowledge of health Too strong color will stimulate people's perception, make people have a sense of fidgety, affect people's mental health Grasp the basic principles of wall color and paint a colorful space 1、 Wall paint color selection notice 1 Light color is generally used for the top surface Light colors make people feel light, dark colors make people feel heavy Usually, the treatment of rooms is from top to bottom, from shallow to deep For example, the ceiling and walls of rooms are white and Home of coatings news: if the coating enterprises play "price war" and "promotion war" blindly, it is difficult to win the long-term favor of consumers "Hard cold" paint marketing in the paint market is gradually mature and saturated today, the need is to increase a little human feelings, human marketing In the process of marketing from the perspective of consumers, some coating enterprises will use a large number of professional terms to describe the raw material composition, production process, environmental protection grade and other properties of coating products The result is that consumers are often confused and even have the reaction of "are you fooling me?" The humanized marketing mode focuses on the effect publicity of coating products, and directly tells consumers what benefits and benefits this coating product can bring to users with simple and clear language Unlike disposable chopsticks, consumers who are not "disposable" can only use chopsticks once The consumers who have bought coating products will continue to consume in the future They are potential consumers in the coating market The humanized marketing mode focuses on improving consumers' awareness and dependence on the paint brand, cultivating potential consumers and making the brand the first choice for consumers in the future In the process of marketing, coating enterprises should not only focus on a certain product, but also integrate their own brand promotion People are the main body of the market, and the long-term contact between coating enterprises and customers means long-term familiarity with the market In the humanized after-sales service, the form of return visit investigation can not only understand the improvement of some problems existing in the use process of the paint brand, but also improve the customer's goodwill to the paint enterprise From another point of view, it has also become the invisible marketing of the paint brand I believe that every coating enterprise has its own marketing method What the coating enterprises need to understand is that consumers are the market Only from the perspective of consumers, with humanized marketing methods, can consumers truly be convinced by the charm of the coating brand, and the coating home is focused on the news and information of coating, diatom mud, paint coating, coating process, fire-resistant coating, and coating, diatom mud, paint coating, coating process, Decoration knowledge and effect drawing of fireproof coating,