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    Home > Coatings News > Paints and Coatings Market > Marketing: paint marketing: standing on the position of consumers

    Marketing: paint marketing: standing on the position of consumers

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Core tip: if the coating enterprises play "price war" and "promotion war" blindly, it is difficult to win the long-term favor of consumers

    "Hard cold" paint marketing in the paint market is gradually mature and saturated today, the need is to increase a little human feelings, human marketing

    Marketing from the perspective of consumers In the sales process, some coating enterprises will use a large number of professional terms to describe the raw material composition and production of coating products Paint knowledge | precautions for wall paint color selection Recommended introduction: when painting the wall, the owner sometimes has difficulty in choosing what color of the wall paint to paint

    In fact, there is no ugly color in the wall paint, only the disharmonious color matching

    The use of wall color contains the knowledge of health

    Too strong color will stimulate people's perception, make people have a sense of fidgety, affect people's mental health

    Grasp the basic principles of wall color and paint a colorful space

    1、 Wall paint color selection notice 1

    Light color is generally used for the top surface

    Light colors make people feel light, dark colors make people feel heavy

    Usually, the treatment of rooms is from top to bottom, from shallow to deep

    For example, the ceiling and walls of rooms are white and Home of coatings news: if the coating enterprises play "price war" and "promotion war" blindly, it is difficult to win the long-term favor of consumers

    "Hard cold" paint marketing in the paint market is gradually mature and saturated today, the need is to increase a little human feelings, human marketing

    In the process of marketing from the perspective of consumers, some coating enterprises will use a large number of professional terms to describe the raw material composition, production process, environmental protection grade and other properties of coating products

    The result is that consumers are often confused and even have the reaction of "are you fooling me?"

    The humanized marketing mode focuses on the effect publicity of coating products, and directly tells consumers what benefits and benefits this coating product can bring to users with simple and clear language

    Unlike disposable chopsticks, consumers who are not "disposable" can only use chopsticks once

    The consumers who have bought coating products will continue to consume in the future

    They are potential consumers in the coating market

    The humanized marketing mode focuses on improving consumers' awareness and dependence on the paint brand, cultivating potential consumers and making the brand the first choice for consumers in the future

    In the process of marketing, coating enterprises should not only focus on a certain product, but also integrate their own brand promotion

    People are the main body of the market, and the long-term contact between coating enterprises and customers means long-term familiarity with the market

    In the humanized after-sales service, the form of return visit investigation can not only understand the improvement of some problems existing in the use process of the paint brand, but also improve the customer's goodwill to the paint enterprise

    From another point of view, it has also become the invisible marketing of the paint brand

    I believe that every coating enterprise has its own marketing method

    What the coating enterprises need to understand is that consumers are the market

    Only from the perspective of consumers, with humanized marketing methods, can consumers truly be convinced by the charm of the coating brand, and the coating home is focused on the news and information of coating, diatom mud, paint coating, coating process, fire-resistant coating, and coating, diatom mud, paint coating, coating process, Decoration knowledge and effect drawing of fireproof coating,
    This article is an English version of an article which is originally in the Chinese language on echemi.com and is provided for information purposes only. This website makes no representation or warranty of any kind, either expressed or implied, as to the accuracy, completeness ownership or reliability of the article or any translations thereof. If you have any concerns or complaints relating to the article, please send an email, providing a detailed description of the concern or complaint, to service@echemi.com. A staff member will contact you within 5 working days. Once verified, infringing content will be removed immediately.
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