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    Home > Coatings News > Paints and Coatings Market > Marketing: paint marketing: take an innovative way to break the limitation of marketing plan

    Marketing: paint marketing: take an innovative way to break the limitation of marketing plan

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Core tip: "profit model" is a conceptual tool that contains a series of elements and their relationships to clarify the business logic of a specific entity

    With the current marketing level of China's coating enterprises is still in the primary stage, the innovation of marketing is just beginning to imitate and explore

    In this paper, it is suggested that the coating enterprises should try their best to break the local situation, innovate the route, avoid imitating others, and reduce the quality of the coating brand

    It describes the value that paint companies can provide to customers, as well as the company's internal structure, partner network and Paint knowledge | precautions for wall paint color selection Recommended introduction: when painting the wall, the owner sometimes has difficulty in choosing what color of the wall paint to paint

    In fact, there is no ugly color in the wall paint, only the disharmonious color matching

    The use of wall color contains the knowledge of health

    Too strong color will stimulate people's perception, make people have a sense of fidgety, affect people's mental health

    Grasp the basic principles of wall color and paint a colorful space

    1、 Wall paint color selection notice 1

    Light color is generally used for the top surface

    Light colors make people feel light, dark colors make people feel heavy

    Usually, the treatment of rooms is from top to bottom, from shallow to deep

    For example, the ceiling and walls of rooms are white and Paint Home News: "profit model" is a conceptual tool that contains a series of elements and their relationships to clarify the business logic of a specific entity

    With the current marketing level of China's coating enterprises is still in the primary stage, the innovation of marketing is just beginning to imitate and explore

    In this paper, it is suggested that the coating enterprises should try their best to break the local situation, innovate the route, avoid imitating others, and reduce the quality of the coating brand

    It describes the value that coating companies can provide to customers, as well as the internal structure, partner network and relationship capital of the company to achieve (create, market and deliver) this value and generate sustainable and profitable income

    Grasp the profit model of ecological planning of coating enterprises, that is, the focus and competing framework on the operational level of ecological planning

    Although there are various successful profit models, the three core characteristics are the same: one is to provide unique value

    Sometimes it may be new ideas; more often it is a combination of the uniqueness of paint products and services - or providing additional value to customers; or enabling customers to get the same benefit at a lower price; or getting more benefit at the same price

    Second, it's hard to imitate

    Paint enterprises improve the entry threshold of the industry by establishing their own distinctive features, such as careful care for customers and unparalleled implementation ability, so as to ensure that the source of profits is not infringed

    I can repeat myself thousands of times without deformation, but it is difficult for competitors to imitate and replace

    Third, down to earth

    Paint enterprises should keep within their means and balance their income and expenditure

    This seemingly self-evident truth is not easy to achieve year after year and day after day

    It should be noted that the summary of the profit model should come from the operation practice of the paint enterprise, which is a profound experience distillation, and a theoretical innovation to refine and logically describe the practical achievements proved to be effective in practice exploration

    Lack of or even not quite the accumulation of practical results and enjoy the study of business model, for the ecological adjustment and planning of coating enterprises is no different from the harm of pulling out the seedlings and promoting the growth, which will bring very adverse effects

    In order to develop forward, coating enterprises must attach importance to developing new customers

    Key words: paint enterprise's paint marketing delves deeply into the paint enterprise's problems, grasps the turning point of paint industry, what does the Asia Pacific region marketer think of the 2013 market trend, similar information? How does the paint enterprise make good use of the paint network forum for brand marketing? Innovation of various sales channels in the paint industry is the key? What can star paint do for you? How to deal with the trend of fine decoration? • coating enterprises: details produce quality, quality guarantee brand, consumption tax collection policy iron wrist trip national coating enterprises? Brand extension: the important means of coating enterprises to seize the market: honesty and sincerity -- the way for coatings enterprises to survive

    The most practical proposal for improving the coating network

    The Internet plus strong arrival

    How to deal with the coatings business is focused on coatings, diatom mud, paint and coatings, coating technology, fire retardant coatings, news information and coatings, diatom mud, paint and coatings, coating technology

    Decoration knowledge and effect drawing of fireproof coating,
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