Marketing: paint marketing: the foundation of advertising marketing

Core tip: advertising marketing refers to the activities that enterprises carry out publicity and promotion of products through advertising, promote the direct purchase of consumers, expand the sales of products, and improve the popularity, reputation and influence of enterprises With the rapid development of economic globalization and market economy, advertising marketing activities play a more and more important role in enterprise marketing strategy, which is an important part of enterprise marketing mix Now the advertisement appears frequently in the variety show From the popular variety show "where is Dad 2", we can see that there are a lot of advertisement sponsorship in it Advertising marketing Application scope and advantages of roller ceramic coating Recommended introduction: the surface of ceramic rubber plate used for roller ceramic coating is cast into durable rubber plate by hundreds of independent small ceramic pieces Each ceramic piece has raised characteristics Under general conveyor belt pressure, thousands of unique cast bumps can produce positive traction, prevent slipping and extend the service life of conveyor belt roller At the same time, the bottom layer adopts high-quality rubber, which has strong elasticity and can play a good impact resistance role The scope of application of roller ceramic coating is one three six 83857180 (the same as V) 1 Roller coating in extremely harsh working environment 2 The belt joint is not suitable for fixing with iron buckle; 3 It is suitable for leather Home of coatings news: advertising marketing refers to the activities that enterprises carry out publicity and promotion of products through advertising, promote the direct purchase of consumers, expand the sales of products, and improve the popularity, reputation and influence of enterprises With the rapid development of economic globalization and market economy, advertising marketing activities play a more and more important role in enterprise marketing strategy, which is an important part of enterprise marketing mix Now the advertisement appears frequently in the variety show From the popular variety show "where is Dad 2", we can see that there are a lot of advertisement sponsorship in it The most important thing of advertising marketing is the effect It enables audiences in different regions to see the advertisements of different products, and uses the unique regional orientation mode technology to distinguish the Internet users by their regions (accurate to prefecture level cities), breaking the previous regional communication barrier that Internet communication can only be extensive and imprecise According to global coatings.com, brand network also provides services such as network precision advertising, industry word-of-mouth marketing, network activity marketing, brand marketing, search engine marketing, network public opinion monitoring, etc., so as to create a brand-new Internet famous brand for enterprises in all aspects Brand unicast has established cooperative relations with more than 20000 mainstream portals and vertical professional websites, including Sina, Netease, Sohu, Tencent, Xinhua, etc It has an independent advertising management system and technology platform, which can provide customers with a series of related advance and follow-up services such as Web-based research, planning, design, delivery and monitoring So for the coating industry, how to play advertising marketing, so that consumers are more familiar with and understand our products? Here is a summary of some methods: how to improve advertising efficiency - the strategic challenge of the advertising industry: 1) increase advertising investment 2) win with new ideas 3) use the right strategy The most important success factor for the brand advertising which is favorable for promotion is undoubtedly the strategic quality of manufacturing brand advantage Of course, five features should be kept in mind when advertising is used in practice: 1 The effect of color is better than that of black and white; 2 The effect of image and text is better than that of text; 3 The best position of the product logo in the lower right corner of the advertisement; 4 The shorter the title, the better; 5 The more vivid and memorable the advertisement Now there are more and more advertisements in the microfilms I don't know if you still remember the promotional films in Chengdu: a younger generation uses the story of DV helping grandma to find roots as a clue to bring together the tranquility of Du Fu thatched cottage, the artistic conception of Wuhou Temple, the noise of Longmen Town of tea house, the fashion of Chunxi Road, and the popularity of authentic snacks; Singapore, under the theme of "very Singapore", launched new year's articles, shopping articles, etc Coating industry is now one of the industries with the largest market potential in building materials and home furnishing industry, and China has now become the world's largest coating country If we can better use the advertising effect, then we believe that your enterprise and products will flourish Key words: Coatings marketing, advertising and marketing analysis of coatings: current situation and Prospect of marine coatings development; standard value of VOC content in Beijing coatings will be released; coatings marketing: who has U-shaped consumption achieved in coatings industry? • these companies are all "potential", which company or "location"? Passion in July, bads marketer performed in the green mountains and clear waters, such as: Master Ali paint in Qingdao, Shandong Province joined us: women don't allow men to use small paint for big purposes, decoration and home furnishings are so simple (I) • analyze the market demand of paint industry from the policy • Mr Ye, paint franchisor of Yunnan Ali Division: be refined, specialized, strong and big [viewpoint] Why is the business of paint dealers not strong? Mr Lai, the paint agent of master Ali Puning: do you have the agent of diatom mud with natural fashion in Taizhou? Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,