Marketing: paint marketing: This is the worst time for dealers and the best time!

Core tip: now, if you want to chat with the bosses of manufacturing industry, if you want to have a pleasant chat with them and make them willing to listen, you need to know how to chat with the Internet and chat platform Because they don't understand these things and are curious, they will follow you and ask If you talk about the systematic engineering of lean manufacturing and marketing, first of all, they think they all know it The key is that even if you work hard, the immediate effect may not be so obvious In the minds of most manufacturing bosses, there is a basic concept: the economic environment is not good, and valuing assets and refining is to seek death Paint knowledge how about Akzo Nobel Powder Coating Recommended introduction: powder coating is a kind of coating with different form from general coating, which is in powder form It is a new type of coating, because of its own advantages and more and more known by people Let's introduce Akzo Nobel Powder coating Akzo Nobel Powder coating is a cost-effective coating solution, which can be applied to different kinds of products After the treatment of static electricity and fire baking, a tough and durable coating surface will be formed, with the least impact on the environment Since the introduction of this technology, powder coating has been able to continue to maintain the Home of coatings: Now, if you want to chat with the bosses of the manufacturing industry, if you want to have a pleasant chat with them and make them willing to listen, you need to know how to chat with the Internet and the chat platform Because they don't understand these things and are curious, they will follow you and ask you If you talk about the systematic engineering of lean manufacturing and marketing, first of all, they think they all know The key is that Make efforts to do, the immediate effect may not be so obvious In the minds of most manufacturing bosses, there is a basic concept: the economic environment is not good, and valuing assets and refining is to seek death In the same way, when you talk with dealers, they want you to tell them a unique skill that can defeat enemies and kill people It's better to let consumers come to the door and wash their necks and wait for the shopkeeper to cut them You emphasized the basic work of the store, sales foreshadowing and operation details He thought it was far less efficient than the "Dongguan model" - paying, opening houses, pushing down, exercising, lifting pants and leaving Many dealers still miss the good days of making money in bed, but they all forget the famous saying of Mr Cang: don't stay in bed unless you can make money in bed Most people who play stock market, catch up with the high not catch up with the low Before 2015, the stock prices of CSR and CNR have remained at the price of 3 or 4 yuan, and few people have paid attention to it for several years After the merger of CNR and CSR in 2015, the stock price soared A retail investor in Changsha used 1.7 million plus 4 times of financial leverage to catch up with CSR As a result, they caught up with the stock disaster in the previous year CRRC opened second drop, want to throw can't tear open the mouth, until CRRC's stock fell, he can only jump from the roof of his own community When a fool can make money, if you don't pay attention, you may become the most stupid person On the contrary, when you invest at the worst, because of the comparative advantage of cost, you often have the capital to bargain In the 1990s, the little girls in the Sales Department of the houses outside the gate in Shenzhen chased people to buy them For those new Shenzhen people who have just established their foothold in Shenzhen and those who have nothing to do with the gold diggers in Shenzhen, the real estate market policy is not limited to purchase Some real estate projects not only do not require down payment, but also reward 30000 yuan for a flat In other words, as long as you are willing to sign a contract, as long as you can repay it on time, you will be exempted from monthly payment in the first year Today, these "unsold houses" are priced at 10000 yuan Those who lament that working is not as good as real estate are obviously missing the worst times In 2008, the global "subprime crisis" spread to China, and the construction and building materials industries were first hit Consumption is declining and investment is tightening Almost overnight, the cold winter of the economy is coming But my former boss said: "the industry is not good We have a chance to run around the land." As a result, since that year, a large area of new industrial park has been expanded, and the whole building and the whole building in Shanghai have been purchased to fully enter the new channel And these investments, also 5, 6 years, how many times the income, only the parties themselves know In our dealer team, there is a self brainwashing saying: because of the bad economic environment, it is inevitable that the sales volume will decline; because of the serious impact of e-commerce prices, the greater the investment in physical stores, the greater the loss Many dealers have learned how to be a shrinking turtle and know the secret of longevity: life is still Then.. And then I'll lie there and wait for my life When the economy is at its worst, it's only when the people who understand it are at their best In the first wave of those years, most of the people who went abroad to do business were those who had been broken the "iron rice bowl" in the system; those who bought houses in the first wave of those years were those who couldn't get their houses from the system; those who made a lot of money on Taobao in the first wave of those years were those who didn't even have the identity of a proper dealer through offline channels In fact, from the conclusion that the worst is the best, when this economic cycle is completed, the people who will ultimately benefit may be those unlucky people Perhaps this proves that the economic development is a cyclical conclusion of spiral rise, and the rebound at the bottom is an inevitable result But we need to remind dealers that although the economic development is spiral, its trend is rising rather than simple repetition Therefore, life lies in the static shrinking method, waiting for the good luck to hit the head, and trying to be thought too much So, in this special time, I would recommend dealers to do a little special try 1、 Try something related to strategic adjustment, such as introducing a new category and brand, which you never think will be introduced When the economic environment is not good, it is also the best time for trial and error, because the trial and error cost is the lowest at this time For example, in terms of adjusting the brand composition, the biggest risk is to introduce a brand that has a certain conflict with its own brand, but has always been interested in it Of course, for dealers, it is more difficult to make a decision to introduce a new brand than to give up an old one, because of the fear of new things and the persistence of existing interests When the economy is not good, the cost of the introduction of different brands is lower, and the requirements of enterprises for distributors are not so strict As long as dealers adhere to the principle of bringing out the old and bringing forth the new, that is, introducing a new brand, and at the same time clearing away an old brand, keeping the total number of brand groups unchanged, many times, the unexpected choice will open another door for dealers 2、 Internal management adheres to change little by little and evaluates the results When many dealers are looking forward to the Internet, in fact, looking back, many dealers' internal management still stays in the feudal society: the most important thing in the world is one person Take the standard of the simplest terminal seven elements, and really measure them one by one It can be said that few stores can reach the standard of passing But many dealers don't think it's important that this one is not done, that one is not done, but the left point and the right point add up to a terrible amount Some dealers think they have already done it, but they don't have that standard, and they do it almost as well Well, yes, the logo of guangben and Acura are similar, but there are several hundred thousand price differences between them When the external competitive pressure is reduced, the internal self generated power is enhanced, which is also an important opportunity for dealers to improve internal management Set an improvement goal every week, and let the second party evaluate the results and give feedback after three months, and then adjust Learn to play games with yourself When it's dark, you can practice your internal skills as soon as possible Only when it's light can you have the strength to go 3、 Tool Internet sales, but don't rely on him Today, it's not about whether or not to do the Internet, but how to do it I have stressed the five stages of the development of e-commerce in many occasions Some dealers think they have missed the tuyere, but they are too late to do it now I think they just misunderstood my meaning E-commerce is a new channel The Internet provides a lowest cost propaganda tool for this new channel Even if e-commerce can not be a mainstream channel for you, it can also provide you with a free propaganda tool For example, there are many ways to rent the location of similar Taobao crown store, such as opening Taobao tail store When super hypermarkets come out, they shout that they will sweep the stores What's the result? Phoenix Nirvana stores, the hypermarket boom and decline, the two channels to install their jobs, to this day, no one must eat who 4、 Instead, make a long-term investment When the economy is bad, dealers like to cover their pockets and cut investment, but they just forget that this time is also a good time for bargain hunting If you have spare money, you must make a little long-term investment, such as buying two stores, introducing some equipment that you want to invest at the early stage, but you haven't bought yet considering the cost Or, sort out what you think must be done in your own industry that consumers or manufacturers and other dealers are not willing to do, and take it out and evaluate it to see if it is possible to become your selling point or profit point, such as free water and electricity home repair in the building materials industry within three years This is exactly the same sentence as "the traveler will see for three years, and the sitting one will wait for the moment" Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,