Marketing: paint marketing: too many promotions will only make the paint industry deeper and deeper

Core tip: just after the Mid Autumn Festival and national day, now continue to prepare for double 11, then Christmas, new year's Day Is this really good? Consumers are no longer sensitive to the terms of "promotion", "discount", "gift" and other activities Many people have a look at them, which is not surprising However, the long-term high activities of various coating enterprises and distributors will only make the enterprises more and more deeply trapped and lose competitiveness In the future, the development will Paint knowledge | precautions for wall paint color selection Recommended introduction: when painting the wall, the owner sometimes has difficulty in choosing what color of the wall paint to paint In fact, there is no ugly color in the wall paint, only the disharmonious color matching The use of wall color contains the knowledge of health Too strong color will stimulate people's perception, make people have a sense of fidgety, affect people's mental health Grasp the basic principles of wall color and paint a colorful space 1、 Wall paint color selection notice 1 Light color is generally used for the top surface Light colors make people feel light, dark colors make people feel heavy Usually, the treatment of rooms is from top to bottom, from shallow to deep For example, the ceiling and walls of rooms are white and Paint Home News: just after the Mid Autumn Festival and national day, now continue to prepare for double 11, then Christmas, new year's Day Is this really good? Consumers are no longer sensitive to the terms of "promotion", "discount", "gift" and other activities Many people have a look at them, which is not surprising However, the long-term high activities of various coating enterprises and distributors will only make the enterprises deeper and deeper, and make the enterprises lack competitiveness, and the future development will be difficult Why? First of all, "price war" disrupts the market order before the price war, the whole coating market is in a stable state Then once there are enterprises that adopt price war, there may be butterfly effect, that is, most enterprises also begin to adopt the mode of price war Because some enterprises see that the enterprises taking the price war have made a lot of profits in a short time, they regard this method as the magic weapon of marketing In fact, once the price war starts, it will not only disturb the order of the whole coating market, but also affect the development of the enterprise itself Although the coating industry has decades of development history, due to the pressure of market competition, there are many industry chaos that affect the normal and healthy development of the industry Some insiders said that price war is a problem that the whole industry is considering At present, it is a common way to carry out some promotional activities on holidays, but enterprises should grasp the definition of this way of sales If we say that the enterprise is to increase turnover and take the way of promotion, then it will only have a vicious competition for the whole industry But the starting point of the enterprise is really to return customers, so this is a really good way Second, reduce the quality of the product wool out of the sheep The price competition among coating enterprises must consider the production cost while reducing the price Therefore, enterprises will reduce costs while ensuring profits It is difficult to guarantee the quality and service of products due to the decrease of cost, and it is easy to form a series of chain reactions, and enter the vicious circle, which will also make the coating enterprises fall into the mire and cannot extricate themselves Thirdly, the after-sales service is getting worse Many coating companies are saying that the current consumers are more and more picky, and it is difficult to meet their needs So is it true? With the rise of young consumers, their requirements for products are more and more strict, which has become an important factor It has a lot to do with their personality As a new group, they have their own ideas on product requirements They value not only the quality of products, but also the after-sales service of enterprises When the enterprise chooses the price war, the investment of its focus on service will be reduced correspondingly It thinks that after-sales service is not important, as long as the product is sold out As a result, there have been constant complaints from consumers Finally, the price war that hinders the development of the enterprise can only help the coating enterprise to transit the short-term crisis and relieve the current pressure But in terms of long-term development plan, price war can not help enterprises grow bigger and stronger, but will hinder their normal development Therefore, the coating enterprises can not play a price war to cater to the market, which can only limit the development of enterprises Key words: Coatings marketing in coatings industry: are coatings enterprises ready to meet the "bow head" group? The final result of "Langya list", conscience products create good public praise and similar information Coating enterprises are shut down! Environmental Protection Bureau is sued by public interest! The real murderer is here! Choose paint, protect your home with environmental protection Mr Right, the paint version, cherry blossom paint has always insisted on environmental pollution supervision Large amount of water-based paint has transformed into the air outlet of many enterprises Two trucks collided and caused the paint to pour out on the road The sanitation workers cleaned it with 20 tons of water The little guys who stole the paint market were stunned! On February 17, the information express of coating industry, the disaster of residents, the difficulty of coating, who is the fault of bandage building? The Minister of environmental protection will lead a new round of inspection on coating enterprises, please be ready! • taking antiquity as a mirror to explore in-depth the 2016 home of coatings in the field of architectural engineering coatings is focusing on news information and coatings of coatings, diatom mud, paint coatings, coating process, fire-resistant coatings, diatom mud, paint coatings, coating process, decoration knowledge and decoration effect map of fire-resistant coatings,