Marketing: paint marketing: touch every consumer with emotion + quality

Core tip: with the development of technology, the coating products have changed from the original "three kinds" to the current "competition among hundreds of competitors" The increase of coating types has promoted the continuous expansion of the coating market Because there are more and more kinds of coatings and consumers are more and more picky, how to impress consumers has become one of the most concerned issues of every coating enterprise In order to catch up with consumers, coating enterprises change from "price war", "cost performance" to "brand marketing & Rd" Paint knowledge | precautions for wall paint color selection Recommended introduction: when painting the wall, the owner sometimes has difficulty in choosing what color of the wall paint to paint In fact, there is no ugly color in the wall paint, only the disharmonious color matching The use of wall color contains the knowledge of health Too strong color will stimulate people's perception, make people have a sense of fidgety, affect people's mental health Grasp the basic principles of wall color and paint a colorful space 1、 Wall paint color selection notice 1 Light color is generally used for the top surface Light colors make people feel light, dark colors make people feel heavy Usually, the treatment of rooms is from top to bottom, from shallow to deep For example, the ceiling and walls of rooms are white and Home of coatings news: with the development of technology, coating products have changed from the original "three kinds" to the current "a hundred competing brands" The increase of coating types promotes the continuous expansion of the coating market Because there are more and more kinds of coatings and consumers are more and more picky, how to impress consumers has become one of the most concerned issues of every coating enterprise In order to catch up with consumers, coating enterprises have racked their brains from "price war", "cost performance" to "brand marketing" With the young consumers becoming the main force of consumption, emotional marketing which can arouse resonance with potential users has been paid more and more attention by coating enterprises From the perspective of the paint market, the first to use this marketing tool is Libang The enterprise has done a series of activities to let the public firmly remember the brand Since then, enterprises such as sankeshu and Shuixing Ketian have also paid special attention to communication with young consumers and successfully captured the young generation of consumers The so-called "emotional marketing" refers to arousing and arousing the emotional needs of consumers from the emotional needs of consumers, inducing the resonance in the hearts of consumers, containing emotions in marketing, and letting the emotional marketing win the ruthless competition The reason why this idea is put forward is that in the current era of emotional consumption, what consumers value in purchasing goods is not the quantity, quality and price of goods, but for emotional satisfaction and psychological recognition For example, if a coating wants to satisfy consumers, it is difficult to achieve without good quality Three trees are fresh breathing, easy to clean, strong and effective, wall paint, anti pollution emulsion, effective protection on the surface of the wall, enhance the anti fouling of home furnishing walls, and effectively release negative ions In addition to solving the problem of home wall, make your space as pure as forest; at the same time, it has the functions of strong scrub resistance, alkali resistance, double mildew resistance, long-lasting beautiful wall, etc., so as to improve your living environment in many aspects Officially, because of these properties, three trees fresh breath heyijing strong effect wall paint has successfully established the image of the benchmark in latex paint, which has been unanimously praised by consumers In the process of the success of three trees fresh breath heyijingwei strong wall paint, emotional marketing also plays a very important role, but the key to its success is the precise control of three trees to open up a new market It is this success that attracts consumers and potential users to reach a resonance, so as to move every consumer Key words: paint marketing paint production in paint Market -- how can some paint enterprises judge that you are using green paint? There are three reasons for the frequent quality problems in the paint industry: the story of Yang Ming, a paint dealer: happiness brought out by a bucket of paint; 80 batches of unqualified building exterior wall paint products selected by Henan Quality Supervision Bureau; Libang paint invested in new automobile paint business in the Czech Republic; strong and strong joint planning for common development More than 800 coating enterprises and projects such as Earl China were eliminated and shut down Many industries in Jiangsu Province fully realized the replacement of coatings with low VOC content by the end of the year Evonik launched a new coating additive application technology experiment The VOCs should be reduced by 20% The coatings were listed again The implementation of the "paint ban order" is faltering The home of coatings focuses on coatings, diatom mud, paint coatings and coating technology, News and information of fire retardant coating, coating, diatom mud, paint coating, coating technology, decoration knowledge and decoration effect map of fire retardant coating,