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    Home > Coatings News > Paints and Coatings Market > Marketing: paint marketing: word-of-mouth marketing easy to capture the hearts of consumers

    Marketing: paint marketing: word-of-mouth marketing easy to capture the hearts of consumers

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Core tip: after the Spring Festival, major paint companies have been eager to enter the new year's market They want to take advantage of this opportunity to expand the market, especially in the paint industry, which was in a downturn last year, with more fierce competition However, the increasingly rational consumers no longer rush to the promotion activities of ceramic merchants For the consumers who have experienced a hundred battles, "moderate" marketing is more useful than "blasting" promotion Personalized marketing is more popular with consumers Personalized experience in sales, i.e consumers can feel your products and Paint knowledge | precautions for wall paint color selection Recommended introduction: when painting the wall, the owner sometimes has difficulty in choosing what color of the wall paint to paint In fact, there is no ugly color in the wall paint, only the disharmonious color matching The use of wall color contains the knowledge of health Too strong color will stimulate people's perception, make people have a sense of fidgety, affect people's mental health Grasp the basic principles of wall color and paint a colorful space 1、 Wall paint color selection notice 1 Light color is generally used for the top surface Light colors make people feel light, dark colors make people feel heavy Usually, the treatment of rooms is from top to bottom, from shallow to deep For example, the ceiling and walls of rooms are white and Home of coatings news: after the Spring Festival, major coating enterprises have been eager to enter the new year market They want to take advantage of this opportunity to expand the market, especially in the coatings industry, which was in a downturn last year, with more fierce competition However, the increasingly rational consumers no longer rush to the promotion activities of ceramic merchants For the consumers who have experienced a hundred battles, "moderate" marketing is more useful than "blasting" promotion Personalized marketing is more popular with consumers in the process of selling personalized experience, that is, consumers can feel your products and services more intimate when they arrive at the store; after-sale humanized service, that is, consumers can be sincerely satisfied with the purchase in use, is also very important After the above-mentioned complete set is completed, word-of-mouth effect will be formed, which can guide the old customers to drive the new customers to improve the local purchasing attraction of the store It needs to be reminded that the use of network media in the terminal is extremely critical, especially QQ and wechat It is recommended to get QQ and wechat as much as possible when the customer has a clear intention, on the basis of getting the phone number, especially the smooth and friendly wechat when transmitting color pictures and interactive answers, so as to make it perform better in the stickiness of customer relations Marketing has become invisible and ubiquitous, but with the progress of science and technology, coating industry service is not only so Objectively, in terms of sales, it is the intensification of e-commerce and the increase of off-site purchase after convenient transportation But because of this, the chain will be magnified infinitely from ordering to using by customers to study who is installing, repairing, maintaining and recycling Who has done professional and focused in this series of processes, the advantages and prospects of such dealers will be highlighted Compared with the first tier and second tier cities, most of the residents are gathered after migration, and most of them are strangers who have no blood relationship with each other, mainly based on the interests and social rules In the second and third tier cities, most of the residents are the relatives and friends of the clan relationship, mainly based on the interpersonal relationship and family morality In this case, the second and third tier consumers believe more in the introduction of relatives than the first and second tier consumers, so word-of-mouth marketing is the "key" First of all, the dealer's personal reputation The enterprise with integrity will be liked by others A good purchase experience will form your customer network Therefore, in the second and third tier cities, marketing should do the following: first, be realistic, what kind of brand, material and price will explain to customers what kind of brand, material and price; 2、 The price is unique The price of the same product should be the same, so as to avoid that a customer sells very high and a customer sells very low Even if the product can't be sold, it can't be sold at a discount in a short period of time Third, don't discount at will, especially when old customers bring new customers, it's better to give gifts You need to remember that the deliberately pretended honesty will surely spread through the help Word-of-mouth marketing is a universal marketing method, regardless of the size of coating enterprises, but enterprises want to do well in word-of-mouth marketing still need to integrate theory with practice Key words: in order to let customers come to the door, children's paint dealers need to have measures to do a good job in paint specialty stores without "three mindsets" of the same kind of information? Guangdong cherry blossom has always been developing its philosophy of creating exquisite life for consumers Please master it well! On November 22, the paint industry information express delivery · Dabao paint won the title of "green health recommendation product · Chenguang mission: recreate a legend of thermal insulation coating" issued by Yichang Building Decoration Association · Henan Provincial Quality Supervision spot checked 9 types of products and 7 batches of unqualified products • the furniture industry will be banned from "toxic" coating next year, and the paint industry will be fined 100000 yuan on November 21? The truth is that at Nanchang Station, the coatings house is dedicated to coatings, diatom mud, paint coating, coating technology, news and coating of fire retardant coating, diatom mud, paint coating, coating technology, decoration knowledge and decoration effect map of fire retardant coating,
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