Marketing: paint products should be able to tap the most fundamental human desire

Core tips: 1 Everything comes from desire 1 Desire? Demand! Desire! What is desire? The psychological explanation of desire is the requirement of human nature to achieve a certain purpose There are two key words in this definition: nature and purpose It points out that the source of desire is generated by human nature, and it is an instinct that everyone has At the same time, it also points out that the reason of desire is to achieve a certain purpose Shenyang steel structure fireproof coating construction expert punde Building Fire Engineering Co., Ltd Recommended introduction: since its establishment, Shenyang punde Construction Fire Engineering Co., Ltd has cultivated a group of professional construction teams with excellent equipment, rich experience and serious responsibility with advanced and scientific management methods and strict engineering quality assurance and after-sales service system It has undertaken a number of fire system installation projects, which has been praised by customers Every idea and special requirement of you will be fully considered by us and fully realized in the construction technology, which will become the cornerstone of our successful long-term development We are looking forward to your invitation, to provide you with quality services and high-quality technical support! All construction coatings have passed ISO9001 Paint Home News: 1 All from desire 1.1 desire? Demand! Desire! What is desire? Psychological interpretation of desire is the requirement of human nature to achieve a certain purpose There are two key words in this definition: nature and purpose It points out that the source of desire is generated by human nature, and it is an instinct that everyone has At the same time, it also points out that the reason of desire is to achieve a certain purpose Your product should be able to tap the most fundamental human desire For example, eating is the most basic physiological desire Everyone must eat in order to survive To eat, you have to cook it first We have microwave ovens, electric cookers and many other optional tools to help us cook, and even special tools to make special food, such as bread makers Moreover, if you don't want to cook and don't even bother to go out, you can use a software called "hungry" to express food to your door The microwave oven, electric rice cooker, bread machine and "hungry" software mentioned above are all tools that we can use to satisfy the physiological desire of eating On the other hand, aren't these tools the products of tool manufacturers? In other words, products are the tools produced to satisfy people's desires Since the product is to solve the problem of people 's demand, that is to say, demand is people' s desire 1.2 desire How to meet the core user needs of each product? That is to say, the product has a core desire to meet For example, "hungry" software is to satisfy people's desire to call takeout However, there are many ways to call takeout Why do users have to use "hungry" software? At this time, we need to conduct in-depth analysis of desire, and provide better services to meet people's desire This activity is often called demand analysis by product people Take Su Jieda's example in "everyone is a product manager": the extinct children want to eat hot pot, which is a desire But the extinct children really want to eat hot pot Maybe they are hungry, but the Sichuan baby only wants to eat hot pot when they are hungry If it's really just hungry, giving them buns can satisfy their desire for extinction and save costs Why not This is a typical demand analysis process, through which we find the simplest way to meet people's desires Let's talk about "hungry" software Before this software appeared, people could also order takeout So what better can this software satisfy people's desire for takeout Let's take a look at the pain points we used to call takeout There are two ways to order takeout If the shop has an official website, you can order meals on the official website However, these are only limited to some large-scale chain restaurants, such as McDonald's Another way is to book by phone, but only if you have a shop phone, the average person will not have all the restaurants nearby The "hungry" software solves these two pain points It can search all restaurants around the users that provide take away service, and provide online ordering service for all restaurants At the same time, it also eliminates the need to get the restaurant phone Through the analysis, "hungry" software provides better services to meet the needs Navigation: (1) everything comes from desire; (2) the right desire meets the right person; (3) the desire also has priorities; (4) the key words to keep desire under control: coating products, Nanjing University students excellent entrepreneurship project, waterborne coating has been funded 150000 attention to green environmental protection, Chenyang group, waterborne coating, CCTV news, broadcast similar information Tuhao District in the paint industry - Private customization • green, energy saving and environmental protection of paint products need technical efforts • Shanghai paint research institute checks the VOC of paint products to limit the VOC level of paint products • Guangzhou Quality Supervision spot check found that one batch of waterproof paint products is unqualified • Beijing spot check paint products, Linfu Rongle and other brands are unqualified • Three popular trends of coatings: the focus of product research and development of coating enterprises; three factors to enable coating enterprises to accurately grasp consumer psychology; coating marketing: not all coating products are suitable for holiday marketing; the Internet becomes a new type of coating product to seize the market; the new comprehensive directory of environmental protection is released, and a variety of coating products are listed, among which coating home is focused on coating, diatom mud and paint News and information of coatings, coating technology, fire retardant coatings, diatom mud, paint coatings, coating technology, decoration knowledge and decoration effect map of fire retardant coatings,