Marketing: paint sales is to sell paint!

Core tip: paint marketing is how to sell paint! Food for eating, drink for drinking, clothes for wearing, house for living, paint for what? Decoration! To do paint sales or marketing work is to consider how to let others eat their own things, drink their own bottles, wear their own brands, live in their own built houses, and choose their own brands when decorating, so that they can sell the paint! We can't give up the courage and responsibility to adjust the public! As a coating manufacturer and coating Application scope and advantages of roller ceramic coating Recommended introduction: the surface of ceramic rubber plate used for roller ceramic coating is cast into durable rubber plate by hundreds of independent small ceramic pieces Each ceramic piece has raised characteristics Under general conveyor belt pressure, thousands of unique cast bumps can produce positive traction, prevent slipping and extend the service life of conveyor belt roller At the same time, the bottom layer adopts high-quality rubber, which has strong elasticity and can play a good impact resistance role The scope of application of roller ceramic coating is one three six 83857180 (the same as V) 1 Roller coating in extremely harsh working environment 2 The belt joint is not suitable for fixing with iron buckle; 3 It is suitable for leather Paint Home News: paint marketing is how to sell paint! Food for eating, drink for drinking, clothes for wearing, house for living, paint for what? Decoration! To do paint sales or marketing work is to consider how to let others eat their own things, drink their own bottles, wear their own brands, live in their own built houses, and choose their own brands when decorating, so that they can sell the paint! We can't give up the courage and responsibility to adjust the public! As coating manufacturers and coating sales, marketing and planners, we have determined a simple code of conduct: to sell coatings! What's left is to think about what kind of problems can be solved to ensure that they can be sold? 1、 In the past ten years of development, there has been a certain mode gradually formed - Distribution Agency system, which can be called the road Everyone does this, so you do the same It's simple, easy to learn, small risk, short process, direct application can quickly start Of course, just because there are so many people walking on the road, there are few opportunities to emerge from the crowd They are submerged in the crowd Their true formal personality and characteristics are rarely respected! A paint brand that is not valued, a brand that does not have "prestige", naturally, it is also very difficult to enrich and display How easy is it for an enterprise's sales department to sell such paint? to open or find a new path or snap course? It's good to be innovative Since it's a new way, it's to take risks that others dare not to think, do what others have not done and take risks that others dare not to take! There is no road in the mountain, and there are thorns everywhere If you want to find new heaven, you need the skill of ghost axe! With such courage and strength, we don't worry about selling paint at all Is there a problem? The current sales situation of coating enterprises is often that the enterprises walk on the regular route for a long time, learn from the predecessors and get familiar with the routine, and think that the time is ripe to suddenly turn the rudder and open up a new way So the phenomenon we see is that some brands start to be good, without losing their voice and color, and they disappear or become famous in an instant! The sword goes to the wrong side, "either break out in silence, or die in silence" The market is merciless, sometimes it can't turn back when it goes wrong! Think about it carefully The reason why there are so many domestic paint brands are not refined is that they lack the courage to explore new ways? I am also leading the sales team Influenced by the environment, I dare not deviate from the "road" too far I always want to make a breakthrough, so I always adopt the relatively stable "8" principle, take the road as the axis and take the 8-word step I also hope that one day I can "6" the same way, with a sword inserted obliquely, step by step! This problem is the most critical for relatively mature brands Mature brand coating enterprises have perfect market network or strategic layout, solid customer base, and considerable popularity and reputation It is relatively easy to maintain the existing sales volume, but it is not enough to further improve the sales volume A large number of customers are bound to have more concentrated problems, such as color matching, logistics, construction guidance, etc How to solve such problems, do not accumulate disease at the terminal, scientific establishment of sales mode can meet the form needs at this time! Whether to take the road or to find a new way is the turning point of the enterprise - success, then continue to expand, failure, then gradually shrink This article navigation: (1) solve the problem of sales model; (2) solve the problem of market positioning; (3) solve the problem of product positioning; (4) paint selling is the key word of the fundamental purpose of paint sales: what kind of person is suitable for paint sales enterprises to do paint business why SEOER transformation SEO is really dead end? Similar information • statistics of import and export of major coatings in China in the first half of 2016 3 August BASF's coatings sales fell 4% in the first half of 2016 China's coatings industry entered a period of low-speed growth The global demand for coatings is expected to reach 54.7 million tons in 2020 Coatings marketing: with the correct use of telemarketing, coatings sales can still be "broken" Jiangsu Chenguang coating sales elite training meeting opened! The leader of the coating industry changed hands ∥ March 11 the coating industry ∥ Xuanwei, the world's second largest coatings company, surpassed Akzo Nobel for the first time in the world ∥ exclusive report: the black curtain of the coating market is established, Campbell, painters and so on ∥ smart optimization of the coating Marketing -- the home of bait marketing coatings focuses on the news, information and coatings of coatings, diatom mud, paint coatings, coating technology and fire-resistant coatings, Decoration knowledge and effect drawing of diatom mud, paint coating, coating process, fireproof coating,