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    Home > Coatings News > Paints and Coatings Market > Marketing: paint terminal training: three characteristics of good courses in stores

    Marketing: paint terminal training: three characteristics of good courses in stores

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Core tip: the training of paint terminal stores has always been the top priority for paint chain enterprises, because it is not only the premise to ensure the efficient operation of each store, but also the basis for rapid expansion and replication of paint chain enterprises, and it also carries important responsibilities such as corporate culture inheritance, knowledge dissemination and staff capacity improvement If a chain enterprise does not have a good store training system, the successful model cannot be copied, the staff skills cannot be standardized, and the store operation will be difficult to have good performance So many chain enterprises have set up training departments and teams to strengthen the construction of training system Application scope and advantages of roller ceramic coating Recommended introduction: the surface of ceramic rubber plate used for roller ceramic coating is cast into durable rubber plate by hundreds of independent small ceramic pieces Each ceramic piece has raised characteristics Under general conveyor belt pressure, thousands of unique cast bumps can produce positive traction, prevent slipping and extend the service life of conveyor belt roller At the same time, the bottom layer adopts high-quality rubber, which has strong elasticity and can play a good impact resistance role The scope of application of roller ceramic coating is one three six 83857180 (the same as V) 1 Roller coating in extremely harsh working environment 2 The belt joint is not suitable for fixing with iron buckle; 3 It is suitable for leather Home of coatings: the training of paint terminal stores has always been the top priority for paint chain enterprises, because it is not only the premise to ensure the efficient operation of each store, but also the basis for rapid expansion and replication of paint chain enterprises, and it also carries important responsibilities such as corporate culture transmission, knowledge dissemination and staff capacity improvement If a chain enterprise does not have a good store training system, the successful model cannot be copied, the staff skills cannot be standardized, and the store operation will be difficult to have good performance So many chain enterprises have set up training departments and teams to strengthen the construction of training system In this process, the most important and largest project is the construction of the store curriculum system, because this is a wide-ranging and highly demanding project Some enterprises have not been able to do this for many years, or the framework and general content have been built, but they still cannot meet the needs So how can we develop high-quality store courses to promote the construction of store course system? In fact, a high-quality coating store course, first of all, it must be highly consistent with the single store operation mode of the coating enterprise, which is also the basic guarantee of course qualification Moreover, since it is a chain store of coatings, its own operation must have the characteristics of standardization, process and simplification Therefore, when developing such courses, we should also take these characteristics into full consideration More importantly, the audience of such courses is mainly the store managers, who are more willing to accept simple, applicable and standardized content, and such courses are easier to spread and copy , so whether a course is high-quality or not, we need to see from these three aspects, so how to understand and understand these three aspects, let's analyze together next 1、 Simplification: chain coating enterprises need to replicate the model of successful operation of coating stores Due to such a requirement, the course must be simplified So what is simplification? Simplification means that the course is easy to understand, grasp and grasp the core point More specifically, it means that the course content is not too much theory, not complex, so that students can understand it as soon as they can understand it, and it is easy to remember it as soon as they read it, and there is not too much fancy and useless content Each knowledge point is the focus Of course, to achieve this point, we must highly refine and summarize the content of the course For example, the knowledge of coating products must be extracted from several very core points, the sales skills must be extracted from several very simple steps, and even the description of each point must be described in very simple and accurate words In the course of course development, we refined the sales process of the whole store into eight words: "welcome, please, ask, diagnose, transform, sell, send and follow" Later, when we talked about this course, it was very easy for the students to understand and absorb it quickly The knowledge of coating products is also divided into sentences from the original paragraph by paragraph, each sentence is no more than 20 words, and then the key words are marked out, so the students can remember them on the spot, and there is no need to review after class Even when the psychology class is taught, the content should be transformed into small cases and stories As long as the students remember the stories, each time they remember the stories later, they will strengthen their learning In fact, the quality of a course depends not on its profundity and high level, but on whether it can be understood and accepted by students and useful Only in this way can a course that can produce effect be more easily copied and spread 2、 Process and standardization: the most important feature of chain coating enterprises is the operation of process and standardization, which requires the process and standardization when developing courses On the one hand, each process of curriculum development needs to be streamlined and standardized: a series of curriculum activities such as demand survey, outline making and case collection must be carried out according to the process, and each process must have an implementation standard On the other hand, all operational courses must conform to the actual operation process and standards of the enterprise This is the fundamental operation of chain enterprises Without this book, the replication of coating chain enterprises can not be carried out at all Of course, due to the different development status of different chain enterprises, there are many enterprises in their own operation process and standardization level is not so high, how to develop the curriculum at this time? This requires the curriculum development department to objectively extract the process and standard from the operation practice of the coating enterprise, and then develop the corresponding curriculum The most taboo course developers according to their own experience, subjective development of courses, such courses out to employees for training, will only make employees confused We have gone through some chain enterprises in the early stage of development There are several versions of the sales process in a single store Some teachers divide the sales into five steps, and some regional managers divide the steps into six steps when they do the training As a result, the employees of the store begin to get confused after receiving the training from different teachers They don't know which one to use The result is obvious The training has become No effect Therefore, the operational content must focus on the process, standards and specifications, and must be clear and accurate, and conform to the business practice, which has been proved to be effective and useful For example, the course of "one day for an efficient store manager" will streamline and standardize the whole process of a store manager from opening in the morning to closing at night: what to do in the first thing of opening in the morning, what to do in the second thing, what to do in the third thing, what to do in the daytime, in the free time, and how to do in the busy time In the afternoon and evening, it will summarize how to open the meeting, what the process is, and what the standard is Yao.. When all operational courses can be produced in this way, in fact, an important feature of chain enterprise operation is "replicability" Because the core characteristic of chain operation is to copy the successful operation mode to form the effect of rapid expansion and development If you want to copy quickly, you need to process and standardize Without processes and standards, copying can only be a piece of empty talk 3、 Strong practical ability: in fact, in terms of strong practical ability, there is not only such a demand for coating chain enterprise courses, but also such a demand for other general coating enterprise course development How can a course have practical ability? First of all, we need to see where the content of this course comes from and on what basis? If a course is developed based on the actual business processes, actions, and cases, its practicality will be much stronger Next, it depends on whether this course is a method course or a reason course? Generally speaking, there will be a lot more practical courses for methods than for rational courses But is a course fully operational as long as methods are given? That's not necessarily, but it depends on whether the methods given are applicable, because although some methods are good, the conditions are not in place in the actual business process, and the methods used have no effect, or they can't be used at all Therefore, if the curriculum wants to be practical, then when giving methods, we should not only be specific, but also take all kinds of different situations into account The curriculum thus developed must be very practical Here, let's take a look at the evolution of store sales courses in recent years: ten years ago, store sales courses talked about the basic concepts of store sales, most of which talked about principles and direction In the future, most of these courses will be about ideas, attitudes and methods, which will be interspersed with some cases In this way, it will be a little more practical At the end of the development, the most common courses are the combination of scenario and sales script and the main way is exercise Once students see it, they will learn it, use it, and use it effectively Such courses are quite practical and popular The above three aspects are the core requirements for a good coating store course content As long as it is done in place, a good course is basically in place But in order to make a good course work, we need a good lecturer and a good teaching method, so what should a good store lecturer and a correct store course method be? 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