Marketing: precise advertising: the inevitable trend of network marketing in coating enterprises

Core tip: with the advent of the era of big data and big marketing, coating enterprises have begun to reform the traditional network marketing methods in the past, and new marketing concepts and methods have become the desire of many coating enterprises As an important part of network marketing, advertising is changing with the times How to let the most direct target audience see the advertisement? When can these audiences see and guarantee not to lose? What is the effect and purchase intention after seeing the advertisement These are the common concerns of coating enterprises when they are advertising accurate Shenyang steel structure fireproof coating construction expert punde Building Fire Engineering Co., Ltd Recommended introduction: since its establishment, Shenyang punde Construction Fire Engineering Co., Ltd has cultivated a group of professional construction teams with excellent equipment, rich experience and serious responsibility with advanced and scientific management methods and strict engineering quality assurance and after-sales service system It has undertaken a number of fire system installation projects, which has been praised by customers Every idea and special requirement of you will be fully considered by us and fully realized in the construction technology, which will become the cornerstone of our successful long-term development We are looking forward to your invitation, to provide you with quality services and high-quality technical support! All construction coatings have passed ISO9001 Home of coatings news: with the advent of big data and big marketing era, coating enterprises have begun to reform the traditional network marketing methods in the past, and new marketing concepts and methods have become the desire of many coating enterprises As an important part of network marketing, advertising is changing with the times How to let the most direct target audience see the advertisement? When can these audiences see and guarantee not to lose? What is the effect and purchase intention after seeing the advertisement These are the common concerns of coating enterprises when they are advertising Precise advertising solves the problems concerned by coating enterprises 1、 In depth analysis, accurate positioning of today's massive Internet information, users find products and coating enterprises through various ways, coating enterprises also need various ways to communicate with users, and the channels between coating enterprises and users need to be opened In the traditional advertising, the paint enterprises can only blindly put the advertising, can not know the audience situation and effect, can not track the behavior of users, can not make feedback and adjustment in time, and accurate advertising makes up for this According to the gender, age, occupation, education level, personal monthly income and other attributes of the target audience, putting the advertisement on the website with the highest degree of association with the customer industry can not only greatly reduce the advertising cost of the coating enterprise, but also match the product with the user's needs, so that the coating enterprise and the user can achieve "face-to-face" communication 2、 The multi-channel and all-round network covering coating enterprises can carry out precise advertising according to the user's habits and preferences, such as time oriented advertising, regional oriented advertising, behavior oriented advertising, etc., and then use big data to help the coating enterprises to automatically match the users according to the user search record and online behavior tracking When advertising, we should meet the needs of different users, and make use of various channels and resources, so that the products and brands of paint enterprises can cover all walks of life and almost all Internet users, so that the brands and products of paint enterprises can go deep into users' hearts from multiple perspectives, all-round, and all network coverage 3、 The precise advertising of integrated marketing can make the coating enterprises and users communicate directly, but the advertising is not enough For a coating enterprise, accurate advertising is only a part of brand building In addition to advertising, it must also have authoritative media reports so that the brand can establish the authority in the user's mind More importantly, it is necessary to establish word-of-mouth through various channels Online word-of-mouth plays an important role in making the final purchase decision in the whole consumption link of the user In order to achieve good product response, coating enterprises must set up a household registration tablet while marketing, so as to influence potential users and promote purchase International brand network puts forward the integrated marketing mode of "precise advertising + authoritative media news + user's word-of-mouth", which is exactly under the current demand of coating enterprises In the era of Internet, which is more and more user-oriented, only when the coating enterprises achieve accurate advertising, can the advertising achieve the maximum benefit effect Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,