Marketing: problems to be paid attention to in setting the sales target of coatings

Core tip: the following six aspects should be paid attention to when setting the sales target of coatings: (1) the specificity of coatings sales The objectives should not be too general and specific, which is conducive to management and goal achievement For example: when the store manager determines the sales target of the store, he must not only have the general target, but also refine it to every month or even every day For example, how much should every salesman finish every day? How much turnover do you need to sell to? The manager of a shop Paint agent, top 10 Chinese wall paint brands Recommended introduction: interior wall paint and exterior wall paint can achieve beautiful, clean and pleasant effects, but the effects in different environments are different, so the color of the paint will be different There are ten brands of Chinese paint, ten brands of global paint, ten brands of Chinese wall paint, and ten brands of Chinese paint, Famous trademark of Chinese paint and coating In private rooms, most of us choose according to our own personality, personal hobbies and living habits The younger generation will choose the interior wall paint with rich colors and bright colors, while the older ones will have some working experience Home of coatings: the following six aspects should be paid attention to when setting the sales target of coatings: (1) the specificity of coatings sales The objectives should not be too general and specific, which is conducive to management and goal achievement For example: when the store manager determines the sales target of the store, he must not only have the general target, but also refine it to every month or even every day For example, how much should every salesman finish every day? How much turnover do you need to sell to? The store manager of a shop will complain that the actual achievement of the plan is not ideal almost every year, so when there are more complaints, he will muddle along and say to himself: 80% is enough The plan is determined by myself and the sales director every year The main reason is that his goal is too general, he doesn't pay attention to the supervision of the daily goal amount, which is worse every day and accumulates every day Naturally, he can't finish the task by the end of the year He also scratched his head: the management of the monthly goal and the work tracking of his subordinates are always unsatisfactory When he is busy, he seems to be in a mess When he is idle, he really doesn't know what to do This is also due to the lack of specificity in targeting ② Measurement of paint sales The goal should be quantified, speaking with data, so as to have practical guiding significance With specific figures, it can be very intuitive and clear to know the goal to be achieved every day ③ Achievability of paint sales Although the goal should have a certain height, it should not be too exaggerated The store manager must make the sales goal according to the objective situation of his shop, the actual level of the staff and various objective factors ④ Realistic paint sales The sales target should be closely combined with the actual sales work, so that it can be fully reflected in the actual sales process When setting the goal, we must carefully analyze the actual situation, and first set the factors that need to be improved and directly affect the sales results in the goal ⑤ Paint sales time bound The goal must be set with time limit, so as not to make the goal unable to be measured due to too long delay But this point is often ignored, a goal without time limit is equal to no goal ⑥ Paint sales consistency That is, in line with the overall goal, the regional sales goal should serve and obey the overall marketing goal On July 30, China's coating price pushed forward the five word strategy of exclusive sale and monopoly Similar information Coating e-commerce: a "trap routine" of prudent promotion Coating marketing: brand is not equal to word-of-mouth coating enterprises need quality to win the cancellation fee Coating marketing: correct use of telephone marketing, coating sales can still be "broken" Dealer research: how to distinguish the falsehoods and truths of dealers? How to break the opening battle of dealers in 2016? Paint marketing: when there are no customers in the shop, what is the profitable paint boss? Paint marketing: the market position of paint enterprises should be firm and brand building should not be ignored Paint marketing: the business personnel have learned to travel all over the paint industry! How do successful paint dealers sell paint? The price of coating products is determined by the quality of coating The home of coating focuses on the news and information of coating, diatom mud, paint coating, coating process, fire retardant coating and coating, diatom mud, paint coating, coating process, decoration knowledge and decoration effect map of fire retardant coating,