Marketing: product media era coming: product is media

Core tip: readers who are father and mother have a common understanding with me: they must let their children drink less carbonated drinks However, carbonated drinks are the children's favorite In order to make the children drink less brown sugar water, my wife and I can say that we have finished all the tricks and tricks of bullying and luring At last, it seems that the children don't drink less Once, the wife went shopping with her children The brown sugar water once again inspired the children's infinite desire Under the attack of Marxism Leninism Avenue, and in exchange for a coke and chicken wings for dinner, the war finally ended, but this made the wife a great shopping heart Which is the price of Dajin diatom mud Recommended brief introduction: which is the price of Dajin diatom mud? How to buy genuine diatom mud? Guangdong diatom mud agent suggests placing a basin of cold water in the air conditioning room, so that the diatom mud wall can breathe effectively The feature of the breathing wall is obvious When the indoor air is dry, the diatom mud wall will release the absorbed water quickly Put it out to help regulate the indoor dry humidity It is suggested to place a basin of cold water in the air conditioning room, so that the wall of diatom mud can breathe effectively The feature of the wall that can breathe is obvious When the indoor air is relatively dry, the wall of diatom mud will absorb the water Paint Home News: as a father and mother of readers, I have a common understanding: must let children drink less carbonated drinks However, carbonated drinks are the children's favorite In order to make the children drink less brown sugar water, my wife and I can say that we have finished all the tricks and tricks of bullying and luring At last, it seems that the children don't drink less Once, the wife went shopping with her child The brown sugar water once again inspired the child's infinite desire Under the attack of Marxism Leninism Avenue, and in exchange for a Coke chicken wing for dinner, the war finally ended However, the wife's great mood of shopping disappeared Finally, she bought a bottle of Coca Cola for her child, which read "listen to my mother's words" After a while, a group of small guests came to the family The wife wanted to show her good cooking skills - Cola Chicken wings The child offered to help his mother buy food materials, that is, a bottle of Coca Cola, with five words "baby, I'm sorry" conspicuously printed on it In the past two summers when the era of product media came, Coca Cola has been invincible in terms of many such stories, activeness and influence, and these outstanding ideas have also brought new vitality to the old brand Coca Cola, creating a miracle of sales growth in recent years Coca Cola's creativity has been in the past As a star brand of longevity, Coca Cola's every move certainly can't escape the eyes of the people With the joint efforts of experts and the media, the nickname bottle and lyric bottle have long been exposed and become a secret known to all From the perspective of experts and media interpretation, it is to use the Internet to transform traditional industries There are two ways: first, loser culture; second, social media marketing With model demonstration and theoretical escort, we think that we have found the real giants of marketing in the Internet era, and are moving in this direction People crowded in the Internet have ideals What we want to achieve is not to be a flying pig, but to step on the first place in the world For example, the pancake seller who earned some fame by delivering pancakes in a luxury car would dare to say "McDonald's, I despise you" It can be said that at present, everyone is on the Internet, but there is a lack of calm analysis in the hot Internet business, which may lead to problems in sense of direction and methodology To understand this, we must start from the Internet In the 21st century, the Internet storm sweeping the world, the Internet has a huge impact on media and entertainment, but also triggered a new business model, especially the path dependence of traditional strong brands Internet entrepreneurs seize this gap and drive straight in, opening up a new situation and achieving phased achievements The repeated spread and agitation of a few limited success cases let us see the opportunity of subversion by means of small, broad and even play So some people work hard, some work skillfully, embrace the Internet, and dream of creating miracles As we all know, the Internet in China is still in adolescence, e-commerce and Internet thinking are all new things How to do marketing in the Internet age, traditional experience has not told us, are in the stage of touching stones and crossing rivers As a result, we all think that we have found the truth and even the truth, but we forget to think about the nature of the Internet In fact, what the Internet has changed is people's way of communication, but it has not changed human nature At most, it has only activated part of nature that has been sleeping or repressed for a long time The Internet has restructured the business model, but it has not changed the nature of business Can you draw a duck on the Internet, and it will be delicious and full? It is Mr Ma Yun, a new e-commerce upstart, who knows this most That's why he said that no matter what economy, if there is no good product, it must be a bad economy Back to the issues concerned by marketers, the Internet actually makes a subtraction of marketing: first, the rise of self media makes promotion ineffective; second, the formation of platform oligarchs makes channels collapse; third, information symmetry and price transparency Therefore, the traditional 4P marketing gives way and 1p marketing makes a brilliant debut If there is any Internet thinking, it is to return to the origin of products Products start from people's heart Returning to products is to return to the root of human nature and let products have soul Of course, that's the right bullshit No matter in the past or now, what people consume is not only the cold material, but also the spiritual pursuit Behind the purchase, consumers reflect their own ideas and dreams on the products, because these are the DNA of the brand The DNA of the brand has not changed, but the way consumers interpret it has changed In the past, it was an era of deep reading, which advocated implicit beauty and hazy beauty The spirit of brand depends on the meaning of consumers rather than words In the Internet age, information overload, in order to surf in the mass information and self-help, shallow reading has become a habit Because our eyes are in browsing state for a long time, people become impatient, like short, frequent and fast, they will not pay attention to anything for a long time, and they will not stay for anything for a long time They don't like guessing in consumption, but they hope that the product itself can create a high point of information They hope that the product can accurately convey their emotions with simple graphics, figures, and even animation, so as to make them heartache Coca Cola understood that the product is the media, so it started a journey of dressing for both fame and wealth In essence, Coca Cola's dressing change is a product media experiment to accurately grasp the pulse of customers, thus opening a product media era How to transform the product into media? Whose copyright is it? It's hard to research and it may be controversial So, how to upgrade an ordinary product to a product with media function? Market segmentation Without segmentation, there is no personality Without personality, there is no topic Without topic product media, it is a castle in the air Subdivision is not a new word In the past, it was generally divided according to three-dimensional variables such as population and region, which is at most rough The real market segmentation must include the multi-dimensional changes in the emotional level of consumers, and be embedded in the network gene, adopt the "traditional + network" two wheel drive, use and analyze big data to accurately portray consumers, take small and precise as the starting point, select a narrow cross field, integrate transactions and exchanges, and turn mass production into customized production Toy products In the 21st century, Chinese consumers are undergoing a subversive revolution The "post-80s" and "post-90s" have stepped onto the stage of consumption Social material has become abundant, life has become richer, life attitude has changed from struggle to enjoyment, and consumption has become a perceptual career Perceptual consumption has nothing to do with good or bad, but "I like it, I am willing to" A favorite product standard is not only easy to use, but also fun A fun product has the following five characteristics: simple, convenient, easy to use, friendly and pleasant Product personification In the past, we like to tell stories when we make products, but the stories we tell are the same Most of them are who I am, what I have done, and the products are still cold Now, the product function is only the standard match, what the customer needs is more perceptual experience, must let the product have the sentiment, a product with the sentiment naturally personified In the practice of product personification, many people emphasize that we should take advantage of the charm of the founder, which has nothing to do with consumers Product personification, the first thing to consider is humanization, that is, to determine what kind of products and services consumers need according to the physiological structure, psychological state and thinking mode of human body; at the same time, add humanistic care to reflect and carry the intangible spiritual state in the tangible material form, so that products have emotion, personality, interest and life Personalized products can make customers become fans For example, Tao Shiquan's youth wine is fresh and interesting Customers will willingly share and recommend it to others, making the product a tipping point Product topicalization Another way to make fun of yourself is to "please talk about me", because only when it becomes a conversation resource after dinner can it be widely spread Therefore, the star should disclose some privacy from time to time, in order to make people gossip on the front page In terms of marketing, concepts are flying all over the world, trophies are everywhere, and saliva is everywhere This is all about creating topics and not letting customers delete themselves from their heads Of course, it's all pediatrics The real topic is consumers Only when the user's feelings, stories and behaviors of using the product are expressed in the personalized language of the customer, can a higher commercial value be generated For example, Jiang Xiaobai's weapon of walking alone in the Jianghu is a little self mocking diaosi's gag when drinking These heavy tastes and even some color words emerge in endlessly and are updated in time Jiangxiaobai's small condom has become a topic Through social media, it can trigger the follow-up of active fans, and then use the diffusion of social media to affect more ordinary consumers, so jiangxiaobai becomes known to all Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,