Marketing: product strategy in different development stages of small and medium-sized coating enterprises

Core tip: most of China's national coating enterprises are mainly small and medium-sized enterprises, most of which, when they just started, won the opportunity to stand in the market by "one recruit, eat all over the world" However, we found that some small and medium-sized coating enterprises will quickly withdraw from the coating market because of various reasons, and a large part of the reason is due to product strategy mistakes The development of small and medium-sized coating enterprises is closely related to their product strategies Product strategies of small and medium-sized coating enterprises in different development stages click here to view all news pictures planning stage: precise market positioning Paint knowledge | precautions for wall paint color selection Recommended introduction: when painting the wall, the owner sometimes has difficulty in choosing what color of the wall paint to paint In fact, there is no ugly color in the wall paint, only the disharmonious color matching The use of wall color contains the knowledge of health Too strong color will stimulate people's perception, make people have a sense of fidgety, affect people's mental health Grasp the basic principles of wall color and paint a colorful space 1、 Wall paint color selection notice 1 Light color is generally used for the top surface Light colors make people feel light, dark colors make people feel heavy Usually, the treatment of rooms is from top to bottom, from shallow to deep For example, the ceiling and walls of rooms are white and Home of coatings news: most of China's national coating enterprises are mainly small and medium-sized enterprises, most of which, when they just started, won the opportunity to stand in the market by "one recruit, eat all over the world" However, we found that some small and medium-sized coating enterprises will quickly withdraw from the coating market because of various reasons, and a large part of the reason is due to product strategy mistakes The development of small and medium-sized coating enterprises is closely related to their product strategies Product strategies of small and medium-sized coating enterprises in different development stages click here to view all news pictures and planning stages: precise market positioning focuses on the creation of small and medium-sized enterprises in the market segment, and integrates the strong entrepreneurial impulse and enthusiasm of entrepreneurs But only relying on enthusiasm and blind drive can not make the enterprise succeed At the beginning of the strategy, often affect the future development of enterprises Therefore, as the entrepreneurs of small and medium-sized coating enterprises, the basic marketing positioning of enterprises must be clear Any vacillation and ambiguity may bring about disastrous failure in the future If at the beginning of the establishment of coating enterprises, they follow the product positioning strategy of large enterprises, and want to hold all consumers in their hands, no one may be able to retain them in the end For the vast majority of products, each product has its own specific target customer group Product sales is to meet the specific needs of this customer group Therefore, accurate positioning and grasping the real target customers are the basis for the success of small and medium-sized coating enterprises The resources of every enterprise are limited In order to achieve a relatively strong competitive advantage, it is necessary to concentrate resources to achieve a comparative advantage at one or several key points in the war situation, and then the success of the key points will drive the overall success This is the focus strategy Initial stage: successful imitation strategies occupy your regional market Facing fierce market competition, large enterprises can rely on their own abundant capital and technology, adjust production and operation strategies in time according to market changes, open up new production areas, overcome the negative impact caused by product recession, and maintain the momentum of enterprise development However, in the initial stage of small and medium-sized coating enterprises, restricted by technology, human resources and other aspects, the R & D ability of products is limited Therefore, imitation has become a shortcut to success Most of the small and medium-sized coating enterprises in our country start from imitation and survive by imitation Imitation and learning reduce the time and cost for small and medium-sized coating enterprises to explore and develop themselves But the use of imitation strategy, we must avoid copying, low-level imitation can not be called imitation, that is called plagiarism In addition, in terms of marketing, enterprises should not try to "stammer into a fat man." We need to work hard to build a solid "revolutionary base area" in the regional market We need to start a prairie fire with dots, lines, and a single spark In addition to the focus of market positioning, the focus of resources is also the foundation of our success 1 2 on the next page, the three hearts and five forces of industrial product marketing managers (Part 1): how to use the color marketing information of brand accuracy for coating enterprises? 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