Marketing: promoting paint terminal and rebuilding power circle

Core tip: the terminal promotion of paint products often needs to build momentum Banners, posters, light boxes, flags and x stands can be used for all purposes Downtown areas send orders and residential areas set up promotional tents for preferential activities Paint merchants will always take "machine gun tactics" to build momentum, seize people first and create the most efficient momentum There is momentum outside the store and atmosphere inside the store In such a momentum, are you still worried that consumers don't pay attention to your products? Terminal promotion is like a play First, it is to build momentum, and more importantly, it needs to have momentum, brand and advantage Nowadays, all brands are competing for terminals Paint knowledge | precautions for wall paint color selection Recommended introduction: when painting the wall, the owner sometimes has difficulty in choosing what color of the wall paint to paint In fact, there is no ugly color in the wall paint, only the disharmonious color matching The use of wall color contains the knowledge of health Too strong color will stimulate people's perception, make people have a sense of fidgety, affect people's mental health Grasp the basic principles of wall color and paint a colorful space 1、 Wall paint color selection notice 1 Light color is generally used for the top surface Light colors make people feel light, dark colors make people feel heavy Usually, the treatment of rooms is from top to bottom, from shallow to deep For example, the ceiling and walls of rooms are white and Paint Home News: the terminal promotion of paint products often needs to build momentum Banners, posters, light boxes, flags and x stands can be used for all purposes Downtown areas send orders and residential areas set up promotional tents for preferential activities Paint merchants will always adopt "machine gun tactics" to build momentum, take the lead and create the most efficient momentum There is momentum outside the store and atmosphere inside the store In such a momentum, are you still worried that consumers don't pay attention to your products? Terminal promotion is like a play First, it is to build momentum, and more importantly, it needs to have momentum, brand and advantage Nowadays, all brands are making terminals The competition of terminals is becoming increasingly fierce The operating cost of terminals is surprisingly high, but the effect of terminals is gradually diluted Therefore, terminal activities must continue to pursue innovation and breakthrough in order to be majestic and magnificent If momentum is form, momentum is God Only when both form and God are available, can we achieve something To build momentum, we should do the following two things: first, in-depth planning, event marketing In order to attract consumers' attention and form hot spots, we need to deeply tap the highlights of the activities, so as to create news events and achieve the communication effect and influence of the public It's hard not to succeed in such an activity The case of Fuya coatings becoming famous after drinking can be called the classic of event marketing, which not only caused strong repercussions at home and abroad, but also set up the brand of the enterprise, and was imitated by many coating enterprises Up to now, there are still frequent "drinking coatings" events In addition, many coating enterprises hold large-scale public welfare activities, such as the "protect mother river" activity, the "plant trees for love" activity, and the "color for love" activity of founding a state These activities in different ways have one of the biggest similarities behind their success: through different content planning, the activities are more outstanding, In addition, it cleverly attracts the attention of consumers Therefore, let planning itself become news and topic, and the momentum will not be created naturally Second, we should seize the social hot spots and take advantage of the situation skillfully If the event marketing of news manufacturing relies on the "artificial rainfall" brought by the in-depth planning of the event, then the opportunity marketing is equivalent to "laying eggs on the back of chickens", often taking the free ride of social hot spots or popular concepts, taking advantage of the situation to spread brands and products, and naturally using less force to gain more benefits Therefore, "small investment, large return" is the main reason why the opportunity marketing is favored Coating terminal promotion should have brand and advantage, and strive to make every promotion become a brand building campaign, so as to form brand memory for coating consumers and enhance viscosity If there is only momentum, momentum and lack of advantages, it becomes a pretence For example, the Jialishi Shangpin Pavilion is rising in various regions of the country with a single spark The colorful decoration, elegant pattern and unique embellishment are carried out simultaneously with promotional activities The store with a small capital like coffee shop attracts many consumers Integrating product experience, color fashion and brand culture, and cooperating with high-end coating products, the lacquer Shangpin Museum promotes the noble brand image of Carlisle to the extreme The construction of Qi Shangpin Museum has brought a visual feast to consumers all over the country The positioning of high-end brands by Carlisle has been rooted, sprouted and grown in the hearts of consumers In addition, the building of coating terminal advantages can be technology, product, management, service and concept In a word, it can be used by me and be my strong point Those who are good at scheming will become great things For consumers, it's up to who makes the most of it Only when momentum, momentum and superiority are all ready, can there be "potential" without fear and unstoppable Hard advertising, such as rough room paint company network marketing war, new issues worthy of attention in the Internet era paint brand marketing information of the same kind • paint enterprise model worthy of reference -- Sam's club model • paint after-sales service optimization, consumers or "buy" and deep feelings • how small and medium-sized paint enterprises take advantage of Spring Festival holiday consumption • o2o or paint e-commerce another hole The coatings industry integrates into the development of the Internet to promote the prosperity of the industry The coatings marketing: not all coating products are suitable for holiday marketing The experiential marketing mode ------ you price it The micro marketing opens the era of precision marketing The coatings enterprise culture focuses on the idea The eight strategies of the coatings enterprise network marketing are focusing on coatings, diatom mud, paint coatings, Coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, decoration knowledge and decoration effect map of fire retardant coating,