Marketing: recognize the disadvantages, focus on the short board, realize the counter attack of small and medium-sized coating enterprises

Core tip: China's coating industry has developed for more than 20 years, and a number of excellent large coating brands have emerged, but behind the huge output value, more and more small and medium-sized coating enterprises are still active Under the background of more and more severe market situation, the life of big paint brand may be better, but small and medium-sized paint enterprises are beginning to face more and more obvious survival crisis Shenyang steel structure fireproof coating construction expert punde Building Fire Engineering Co., Ltd Recommended introduction: since its establishment, Shenyang punde Construction Fire Engineering Co., Ltd has cultivated a group of professional construction teams with excellent equipment, rich experience and serious responsibility with advanced and scientific management methods and strict engineering quality assurance and after-sales service system It has undertaken a number of fire system installation projects, which has been praised by customers Every idea and special requirement of you will be fully considered by us and fully realized in the construction technology, which will become the cornerstone of our successful long-term development We are looking forward to your invitation, to provide you with quality services and high-quality technical support! All construction coatings have passed ISO9001 Home of coatings: China's coating industry has developed for more than 20 years, and a number of excellent big coating brands have emerged, but behind the huge output value, more and more small and medium-sized coating enterprises are still active Under the background of more and more severe market situation, the life of big paint brand may be better, but small and medium-sized paint enterprises are beginning to face more and more obvious survival crisis The marketing difficulties of small and medium-sized coatings enterprises are not suck up for many small and medium-sized coatings enterprises The difficulties faced by small and medium-sized coatings enterprises are not in the production level, but in how to sell them, that is, marketing Indeed, relatively large-scale coating enterprises can comprehensively present their brand image by means of participating in large public welfare projects, making micro films, sponsoring TV programs, launching road shows, launching TV advertisements, etc., so as to achieve the results of advertising and promote market sales However, for small and medium-sized coatings enterprises, the cost of raw materials and the environmental protection policies are being weighed down, and they will fall into the vicious spiral of products not being sold They will only reduce the funds in advertising and publicity, and finally show the situation that the marketing of small and medium-sized coatings enterprises is not "awesome"
? There is an old saying called "to die and to be born later" Small and medium-sized paint enterprises in marketing difficulties can survive only if they have ideas Indeed, in the history of marketing, the myth of "loser's counterattack" is often seen in small and medium-sized enterprises Back to reality, although there are not many small and medium-sized coating enterprises that can achieve reversion, they are often excellent and worth learning First of all, small and medium-sized coating enterprises should recognize their own advantages and disadvantages Many small and medium-sized coating enterprises are confused under the impact of the market When they don't know how to deal with it, if they can get familiar with the whole market situation, industry situation and marketing situation through testing or consulting, they will be able to focus on the target, develop their strengths and avoid their weaknesses, avoid their weaknesses and weaknesses in marketing, play their market advantages, and strive for more and better marketing opportunities Secondly, in the environment closely surrounded by the products and marketing of large enterprises, small and medium-sized coating enterprises must start to overcome the weakness of large enterprises if they want to break through The demand of consumers is always increasing, which is the opportunity for small and medium-sized enterprises Enterprises need to grasp the dissatisfaction of consumers with large-scale enterprises, improve and upgrade products, or develop new generation products, which is the basis for marketing to achieve breakthrough and reversal
, Small and medium-sized enterprises should first do a good job in these areas, establish a solid marketing base, and then extend the marketing area to the periphery Of course, it is also necessary for small and medium-sized enterprises to take advantage of their strengths and avoid weaknesses In terms of marketing area selection, they should try not to compete with large-scale enterprises in a short time and avoid face-to-face strength confrontation, otherwise they are likely to be "seconds into slag" Generally speaking, in the context of the sluggish paint market, small and medium-sized paint enterprises should have a sense of crisis, and improve their own products and services and break through the marketing siege of large-scale enterprises by taking appropriate measures
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