Marketing: Reflections on the unexpected popularity of "double 11 military grain"

Core tip: who is the most popular in this year's double 11? In addition to tmall, Jingdong and other e-commerce platforms, a video entitled "little package" has become popular It is understood that this video takes the courier during the double 11 period as the prototype, with self mocking humorous lyrics, and tells the situation that the courier is suffering from extreme fatigue and irregular diet work and rest under the condition of overload business In the video, a little girl delivers a bowl of hot big bone noodles to the courier as "double 11 military food" It is reported that "little package" is in Youku in a week Shenyang steel structure fireproof coating construction expert punde Building Fire Engineering Co., Ltd Recommended introduction: since its establishment, Shenyang punde Construction Fire Engineering Co., Ltd has cultivated a group of professional construction teams with excellent equipment, rich experience and serious responsibility with advanced and scientific management methods and strict engineering quality assurance and after-sales service system It has undertaken a number of fire system installation projects, which has been praised by customers Every idea and special requirement of you will be fully considered by us and fully realized in the construction technology, which will become the cornerstone of our successful long-term development We are looking forward to your invitation, to provide you with quality services and high-quality technical support! All construction coatings have passed ISO9001 Paint Home News: who is the most popular in this year's double 11? In addition to tmall, Jingdong and other e-commerce platforms, a video entitled "little package" has become popular It is understood that this video takes the courier during the double 11 period as the prototype, with self mocking humorous lyrics, and tells the situation that the courier is suffering from extreme fatigue and irregular diet work and rest under the condition of overload business In the video, a little girl delivers a bowl of hot big bone noodles to the courier as "double 11 military food" It is reported that in a week's time, "small package" has played more than 1.7 million times in Youku With the rapid development of "little package", the big bone surface of the white elephant caught fire It can be said that "little package" made a successful online marketing for the big bone surface of the white elephant free of charge So why does "little package" become popular quickly? 1、 The current popular element of "little package" successfully connects the fashion elements such as "double 11", "express brother", "little apple" and so on, and then leads to the big bone surface without trace for the reason of "double 11 sending military food", which successfully attracts the audience's eyes 2、 With the help of the rapid spread of the network, it has the basic conditions to become popular, and with the help of the network, it makes "little package" become popular rapidly "Little package" not only entertained the audience, but also made the big bone surface of the white elephant become the big winner of the double 11 While we are lamenting the unexpected popularity of "little package", we have to admire the ability to turn Internet corruption into magic, and the white elephant bone surface is undoubtedly the biggest winner this time Coating enterprises should seriously consider how to use network marketing, turn disadvantages into advantages, and improve brand awareness This may also be the problem that all enterprises should think about in the network era Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,