Marketing: rural market to be developed, paint marketing to explore the blank

Core tip: after several years of rapid development, the paint brand has been basically saturated in the first and second tier market, and it is difficult for enterprises to further expand With the further development of market economy, China's rural economic level has been greatly improved, and the purchasing power of rural consumers has been gradually improved The rural market is showing a strong temptation with its huge market potential and broad prospects Therefore, for many coating enterprises, the urgent task is to consolidate and develop the rural market The demand for coatings in rural market is increasing With the gradual saturation of the coating market in the first and second tier cities, the acceleration of urbanization and Which is the price of Dajin diatom mud Recommended brief introduction: which is the price of Dajin diatom mud? How to buy genuine diatom mud? Guangdong diatom mud agent suggests placing a basin of cold water in the air conditioning room, so that the diatom mud wall can breathe effectively The feature of the breathing wall is obvious When the indoor air is dry, the diatom mud wall will release the absorbed water quickly Put it out to help regulate the indoor dry humidity It is suggested to place a basin of cold water in the air conditioning room, so that the wall of diatom mud can breathe effectively The feature of the wall that can breathe is obvious When the indoor air is relatively dry, the wall of diatom mud will absorb the water Home of coatings news: after several years of rapid development, the paint brand in the first and second tier market has been basically saturated, and it is difficult for enterprises to further expand With the further development of market economy, China's rural economic level has been greatly improved, and the purchasing power of rural consumers has been gradually improved The rural market is showing a strong temptation with its huge market potential and broad prospects Therefore, for many coating enterprises, the urgent task is to consolidate and develop the rural market With the increasing demand for coatings in the rural market and the gradual saturation of the coating market in the first and second tier cities, the acceleration of urbanization and the improvement of the consumption ability of urban residents, the rural consumers have become the new target for many coating enterprises There is a common custom of building new houses and marrying a daughter-in-law in China's rural areas The pursuit of quality of life, the decoration of new houses or the second renovation drive the demand for coating products in rural areas In rural areas, the per capita consumption level of farmers is low, and the consumption habits and concepts of farmers are different from those of urban residents, which makes it difficult to start the rural consumption market In view of this situation, coating enterprises must study their living habits, their psychological needs, and develop their products according to their characteristics Due to the difference of using environment, there will be special requirements for the functions and other characteristics of coating products Only by understanding them and designing their favorite products, can they be welcomed by the rural market In the short term, the response of high-end coating products in the rural market will be relatively weak In contrast, the middle and low-end coating market will usher in great vitality in rural areas In order to find the market gap and differential marketing, the core idea of coating enterprises is to locate the target consumer group and establish an image through market segmentation On the basis of market segmentation, aiming at the individualized demand of the target market, the unique value of the brand is given through the target positioning, and the differentiation and individualized core competitive advantage of the brand is established The key of differentiated marketing is to actively find the market gap, select the target market, tap the unmet personalized needs of consumers, develop new functions of products, and give brand new value The basis of differentiated marketing is the diversification of market demand Due to the highly dispersed rural market, there are not only great cultural differences, but also different living habits and natural environment Therefore, their decoration requirements for coatings are quite different, not only from cities, but also from villages This is also the preparatory work for the coating enterprises in the early stage of entering the rural market Key words: paint marketing, paint brand, General Administration of quality supervision, inspection and other 9 departments to study the renovation of building materials: eliminate backward new media marketing to ensure people's livelihood, how should paint enterprises play? 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