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    Home > Coatings News > Paints and Coatings Market > Marketing: SEO practical part: B2C website search engine optimization strategy

    Marketing: SEO practical part: B2C website search engine optimization strategy

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Core tip: for small and medium-sized B2C e-commerce, due to the capital bottleneck, they are trying to find a website promotion method with quick effect and low cost at the initial stage of station construction, and SEO is undoubtedly the best choice A good optimization strategy will maximize the effect of network promotion Let's share some practical experience in single kernel e-commerce training First, the key words analysis and positioning strategy B2C e-commerce website in the analysis of key words positioning, mainly consider the following aspects: 1 Jargon and special vocabulary 2 Whether the same product has multiple names or aliases 3 The trend of searching customers is to find products and return Paint agent, top 10 Chinese wall paint brands Recommended introduction: interior wall paint and exterior wall paint can achieve beautiful, clean and pleasant effects, but the effects in different environments are different, so the color of the paint will be different There are ten brands of Chinese paint, ten brands of global paint, ten brands of Chinese wall paint, and ten brands of Chinese paint, Famous trademark of Chinese paint and coating In private rooms, most of us choose according to our own personality, personal hobbies and living habits The younger generation will choose the interior wall paint with rich colors and bright colors, while the older ones will have some working experience Home of coatings news: for small and medium-sized B2C e-commerce, due to the capital bottleneck, in the early stage of building the station, they are trying to find a website promotion method with quick effect and low cost, and SEO is undoubtedly the best choice A good optimization strategy will maximize the effect of network promotion Let's share some practical experience in single kernel e-commerce training First, the key words analysis and positioning strategy B2C e-commerce website in the analysis of key words positioning, mainly consider the following aspects: 1 Jargon and special vocabulary 2 Whether the same product has multiple names or aliases 3 The trend of searching customers is to find products or solutions or literature 4 Search whether customers are used to brand name or common name 5 The extension of core keywords, such as the extension of modifiers such as place name, brand name, specification and model 6 Scattered search words add up to many and often become the dominant traffic from search engines Second, the reverse order of optimization and the strategy of putting both ends of the tower and the bottom of the tower at the same time B2C e-commerce website is different from the small station The optimization value of its page is reverse order, that is, the final page > activity page > classification Page > channel page > Home page Therefore, key words can be allocated according to the following principles Final page: for long tail keywords Topic page: for popular keywords Column page: for fixed keywords Channel page: for core keywords In theory, the home page does not assign keywords, but brand based, with some industry wide keywords Because e-commerce websites are different from other types of enterprise websites, brand keywords are the main keywords, and the brand name is the most searched by users As a B2C e-commerce website, the first and second levels of product classification correspond to channel page and column page respectively The page content is highly related to the keywords set For example, with a standard URL, the page weight will be quite good Therefore, the fixed key words and core key words ranking of general channel page and column page are relatively high, so we really need to work hard It's the final page and the front page The long tail key words of the final page and the pan key words of the front page are usually the key words that are more in line with the user's search thinking and the most searched by the user Therefore, the optimization focus of the website is also in this two parts of the page, with both ends of the tower and the bottom equally stressed Third, the website navigation is clear and reasonable, the code selection is concise and the strategy is clear and reasonable For the search engine spider program, it is the backbone of the tree that he crawls the whole station Only a clear and reasonable trunk can make the spider program easily and quickly traverse the branches and leaves of the whole tree, collect the deeper pages and newly generated content pages of the website as much as possible, and ensure that every page with actual content of the website can have the opportunity to increase the traffic for the website At the same time, the website navigation should try not to use flash or pictures, client script, which has a great impact on the depth of the search engine The right choice is to write page code and simplify the redundant and invalid code of the page, which reduces the volume of the page, so that the page can be read quickly in the browser If the page is read too fast, the search engine spider program can't keep up with the operation speed of billions of times per second, the search engine will generally choose to give up indexing this page At present, the spider program of search engine is more friendly to the way of page writing is div + CSS, which should try to reduce the combination of table traps and pictures For all kinds of advertising, cooperation, exchange content and other irrelevant information, you can choose to filter out this part of information by using code unrecognized by search engines such as JS and I Fourth, website tag and application strategy of theme In the face of thousands of pages in the whole site, as B2C e-commerce website, although there are product classifications, this is only to classify the relevant information categories of the same nature For example, the supply and demand information and information of products belong to different nature and cannot be classified At this time, tag tag can fill this defect, and focus on forming a more complete theme page, so as to The keywords of this topic have a greater ranking advantage than single page in search engine Fifth, internal and external link strategy B2C e-commerce website has tens of thousands of pages Only through powerful and orderly internal links, a six degree space can be formed to make all pages of the website interconnected, so as to improve the crawling index efficiency of search engine on the website, enhance page collection, and also facilitate the delivery of PR the authority of the average website in the website can also improve the PV value of the website The external link of the website is also a very important work of search engine optimization In addition to improving the popularity of the website and bringing traffic, the external link also plays a key role in the weight score of the whole website in the search engine (Google's PR value) To add external links, we should follow the principle of not exchanging links with websites that are not included or punished, including keywords as much as possible in the link text, and getting external links related to the content as much as possible The way to get links can be cooperative exchange, promotion of software with links, making link opportunities and encyclopedia links, forum links, etc Especially for some e-commerce websites with few links, you can choose to buy effective external links to increase the number of external links in a short time The exchange of friendship links must pay attention to the situation of each other's website in time If the other's website is punished, the friendship chain will be removed quickly, otherwise it will have a great impact on its own website Sixth, search engine friendly strategy of website content The formation of B2C e-commerce website content, whether it is the customer's own publishing or the entry of the website's internal network compilation, needs to be reviewed and modified by the editor Whether the website content is friendly to the search engine or not depends largely on the page content Therefore, the optimization of the page content to the search engine needs to start from the production of the page content: 1 Carry out transposition thinking, be familiar with customers' search habits for the content, and determine the keywords of the final content 2 Pay attention to the writing and setting skills of title and me TA It is one of the important conditions for ranking bonus points that the clear and accurate me TA text corresponds to the key words of the text content 3 Add the link of relevant content and bold Generally, one or two links can be inserted into a 500 word article Do not deliberately over optimize it 4 Grasp the distribution and density of key words Here is a point to be emphasized in the e-commerce training of Shan Ren The accumulation of key words must be avoided in the article Seventh, data analysis and key words strategy of hot timeliness Any website must have its own traffic monitoring, B2C e-commerce website is no exception, the data analysis of website traffic, including the collection of website search engine pages, website visits, the proportion of IP and PV, the proportion of each search engine traffic, keywords, browser, screen size, regional distribution, repeat customers, browsing depth, jump out rate, browsing entrance And browse the page Through the timely analysis of data, adjust keyword selection and other optimization strategies, timely find the current hot time effective keywords, organize the production of related topics, strive for ranking advantages, and bring traffic to the website Through the analysis of jump out rate, we can find some shortcomings in the website, and then we can convert more visits into orders In the fierce competition of e-commerce market, enterprises are constantly shuffled and out of the game Recently, all kinds of Price Fighting stations among e-commerce are becoming more and more fierce It is especially difficult for small and medium-sized e-commerce to survive for a long time Therefore, we should pay more attention to SEO and do a good job in the search engine ranking of the website, which will bring more customers and more transactions Greed will always be punished Starting from small areas, the cost of traditional channels of brand building materials is rising Emerging channels are gradually popular with similar information In depth analysis of consumer psychology: buying is because of discomfort How can traditional industries such as coatings take advantage of the trend in the Internet era? Coating marketing: how to build the official account of "tall and high": look for what is the strong marketing of coatings marketing: why should WeChat be marketing? • entertainment marketing: who do you entertain in paint enterprises? Five advantages of online marketing of coating enterprises The advantages of the variety show sponsored by the coating enterprises are that the coating house focuses on the news and coating of coating, diatom mud, paint coating, coating technology, fire-retardant coating, diatom mud, paint coating, coating technology, decoration knowledge and decoration effect map of fire-retardant coating,
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