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    Home > Coatings News > Paints and Coatings Market > Marketing: SEO practical part: B2C website search engine optimization strategy

    Marketing: SEO practical part: B2C website search engine optimization strategy

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Core tip: for small and medium-sized B2C e-commerce, due to the capital bottleneck, they are trying to find a website promotion method with quick effect and low cost at the initial stage of station construction, and SEO is undoubtedly the best choice

    A good optimization strategy will maximize the effect of network promotion

    Let's share some practical experience in single kernel e-commerce training

    First, the key words analysis and positioning strategy B2C e-commerce website in the analysis of key words positioning, mainly consider the following aspects: 1

    Jargon and special vocabulary

    2

    Whether the same product has multiple names or aliases

    3

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    A good optimization strategy will maximize the effect of network promotion

    Let's share some practical experience in single kernel e-commerce training

    First, the key words analysis and positioning strategy B2C e-commerce website in the analysis of key words positioning, mainly consider the following aspects: 1

    Jargon and special vocabulary

    2

    Whether the same product has multiple names or aliases

    3

    The trend of searching customers is to find products or solutions or literature

    4

    Search whether customers are used to brand name or common name

    5

    The extension of core keywords, such as the extension of modifiers such as place name, brand name, specification and model

    6

    Scattered search words add up to many and often become the dominant traffic from search engines

    Second, the reverse order of optimization and the strategy of putting both ends of the tower and the bottom of the tower at the same time B2C e-commerce website is different from the small station

    The optimization value of its page is reverse order, that is, the final page > activity page > classification Page > channel page > Home page

    Therefore, key words can be allocated according to the following principles

    Final page: for long tail keywords

    Topic page: for popular keywords

    Column page: for fixed keywords

    Channel page: for core keywords

    In theory, the home page does not assign keywords, but brand based, with some industry wide keywords

    Because e-commerce websites are different from other types of enterprise websites, brand keywords are the main keywords, and the brand name is the most searched by users

    As a B2C e-commerce website, the first and second levels of product classification correspond to channel page and column page respectively

    The page content is highly related to the keywords set

    For example, with a standard URL, the page weight will be quite good

    Therefore, the fixed key words and core key words ranking of general channel page and column page are relatively high, so we really need to work hard It's the final page and the front page

    The long tail key words of the final page and the pan key words of the front page are usually the key words that are more in line with the user's search thinking and the most searched by the user

    Therefore, the optimization focus of the website is also in this two parts of the page, with both ends of the tower and the bottom equally stressed

    Third, the website navigation is clear and reasonable, the code selection is concise and the strategy is clear and reasonable

    For the search engine spider program, it is the backbone of the tree that he crawls the whole station

    Only a clear and reasonable trunk can make the spider program easily and quickly traverse the branches and leaves of the whole tree, collect the deeper pages and newly generated content pages of the website as much as possible, and ensure that every page with actual content of the website can have the opportunity to increase the traffic for the website

    At the same time, the website navigation should try not to use flash or pictures, client script, which has a great impact on the depth of the search engine

    The right choice is to write page code and simplify the redundant and invalid code of the page, which reduces the volume of the page, so that the page can be read quickly in the browser

    If the page is read too fast, the search engine spider program can't keep up with the operation speed of billions of times per second, the search engine will generally choose to give up indexing this page

    At present, the spider program of search engine is more friendly to the way of page writing is div + CSS, which should try to reduce the combination of table traps and pictures

    For all kinds of advertising, cooperation, exchange content and other irrelevant information, you can choose to filter out this part of information by using code unrecognized by search engines such as JS and I

    Fourth, website tag and application strategy of theme In the face of thousands of pages in the whole site, as B2C e-commerce website, although there are product classifications, this is only to classify the relevant information categories of the same nature

    For example, the supply and demand information and information of products belong to different nature and cannot be classified

    At this time, tag tag can fill this defect, and focus on forming a more complete theme page, so as to The keywords of this topic have a greater ranking advantage than single page in search engine

    Fifth, internal and external link strategy B2C e-commerce website has tens of thousands of pages

    Only through powerful and orderly internal links, a six degree space can be formed to make all pages of the website interconnected, so as to improve the crawling index efficiency of search engine on the website, enhance page collection, and also facilitate the delivery of PR

    the authority of the average website in the website can also improve the PV value of the website

    The external link of the website is also a very important work of search engine optimization

    In addition to improving the popularity of the website and bringing traffic, the external link also plays a key role in the weight score of the whole website in the search engine (Google's PR value)

    To add external links, we should follow the principle of not exchanging links with websites that are not included or punished, including keywords as much as possible in the link text, and getting external links related to the content as much as possible

    The way to get links can be cooperative exchange, promotion of software with links, making link opportunities and encyclopedia links, forum links, etc

    Especially for some e-commerce websites with few links, you can choose to buy effective external links to increase the number of external links in a short time

    The exchange of friendship links must pay attention to the situation of each other's website in time

    If the other's website is punished, the friendship chain will be removed quickly, otherwise it will have a great impact on its own website

    Sixth, search engine friendly strategy of website content The formation of B2C e-commerce website content, whether it is the customer's own publishing or the entry of the website's internal network compilation, needs to be reviewed and modified by the editor

    Whether the website content is friendly to the search engine or not depends largely on the page content

    Therefore, the optimization of the page content to the search engine needs to start from the production of the page content: 1

    Carry out transposition thinking, be familiar with customers' search habits for the content, and determine the keywords of the final content

    2

    Pay attention to the writing and setting skills of title and me TA

    It is one of the important conditions for ranking bonus points that the clear and accurate me TA text corresponds to the key words of the text content

    3

    Add the link of relevant content and bold

    Generally, one or two links can be inserted into a 500 word article

    Do not deliberately over optimize it

    4

    Grasp the distribution and density of key words

    Here is a point to be emphasized in the e-commerce training of Shan Ren

    The accumulation of key words must be avoided in the article

    Seventh, data analysis and key words strategy of hot timeliness Any website must have its own traffic monitoring, B2C e-commerce website is no exception, the data analysis of website traffic, including the collection of website search engine pages, website visits, the proportion of IP and PV, the proportion of each search engine traffic, keywords, browser, screen size, regional distribution, repeat customers, browsing depth, jump out rate, browsing entrance And browse the page

    Through the timely analysis of data, adjust keyword selection and other optimization strategies, timely find the current hot time effective keywords, organize the production of related topics, strive for ranking advantages, and bring traffic to the website

    Through the analysis of jump out rate, we can find some shortcomings in the website, and then we can convert more visits into orders

    In the fierce competition of e-commerce market, enterprises are constantly shuffled and out of the game

    Recently, all kinds of Price Fighting stations among e-commerce are becoming more and more fierce

    It is especially difficult for small and medium-sized e-commerce to survive for a long time

    Therefore, we should pay more attention to SEO and do a good job in the search engine ranking of the website, which will bring more customers and more transactions

    Greed will always be punished

    Starting from small areas, the cost of traditional channels of brand building materials is rising

    Emerging channels are gradually popular with similar information

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