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    Home > Coatings News > Paints and Coatings Market > Marketing: seven concerns between paint manufacturers and dealers

    Marketing: seven concerns between paint manufacturers and dealers

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Core tip: in today's coating industry, channel competition has become the commanding point of the market, and is one of the most important capital of every coating enterprise For coating enterprises, it is at a critical moment of transformation and development Paint dealers are the bridge between paint enterprises and consumers The relationship between paint enterprises and dealers is based on the balance of interests Therefore, it is of great significance to maintain the relationship between enterprises and dealers for the realization of win-win The relationship between paint dealers and manufacturers is often a two choice one Both parties are looking for the relevant interests of both parties, and try their best to make business ideas and markets Application scope and advantages of roller ceramic coating Recommended introduction: the surface of ceramic rubber plate used for roller ceramic coating is cast into durable rubber plate by hundreds of independent small ceramic pieces Each ceramic piece has raised characteristics Under general conveyor belt pressure, thousands of unique cast bumps can produce positive traction, prevent slipping and extend the service life of conveyor belt roller At the same time, the bottom layer adopts high-quality rubber, which has strong elasticity and can play a good impact resistance role The scope of application of roller ceramic coating is one three six 83857180 (the same as V) 1 Roller coating in extremely harsh working environment 2 The belt joint is not suitable for fixing with iron buckle; 3 It is suitable for leather Paint Home News: in today's paint industry, channel competition has become the commanding point of the market, and is one of the most important capital of every paint enterprise For coating enterprises, it is at a critical moment of transformation and development Paint dealers are the bridge between paint enterprises and consumers The relationship between paint enterprises and dealers is based on the balance of interests Therefore, it is of great significance to maintain the relationship between enterprises and dealers for the realization of win-win The relationship between coating dealers and manufacturers is often a two choice one Both parties are looking for the interest related points, and try to reach an agreement on business ideas and market understanding Today, let's talk about some problems that need to be paid attention to and solved by coating manufacturers Focus 1: learn to think about transposition when choosing dealers What do dealers want from manufacturers? Is it just brands and commodities? The core of the problem is interests When many intending franchisees negotiate with coating companies, they often ask you what's the difference between you and other well-known brands The main purpose is nothing more than two One is to remove the doubts about the quality assurance, brand influence and service ability of manufacturers, I abbreviate it as "first rest assured"; and I also want to lay down the foreshadowing for negotiation with the manufacturer, which I abbreviate as "laying mines" At this time, manufacturers must grasp the heat, neither overestimate themselves, nor belittle themselves Focus 2: the reasonable orientation of quality, brand and price many manufacturers often forget when negotiating Although it's dealers who choose you, the final choice is still the market It is very important for coating enterprises to have a brand and sufficient service ability But can quality and low price win over other brands? I don't think so Because other people have brands, popularity, and even good reputation in the long-term market cultivation Besides, the price is not always low, because it will damage the profitability of the enterprise, and also reduce the service level of the enterprise Any service is supported by money Any promotion and reputation improvement is also supported by money Enterprises without profitability Karma is always short-lived The key is whether coating manufacturers can form a win-win relationship with dealers in terms of promotion, price and quality Reasonable price is the key to the business negotiation It's not whether you have the lowest price products, but whether you can meet the high and low demand of the market product configuration system, and whether you can make consumers accept the promotion of manufacturers and merchants through reasonable price release The price can be effectively carried out by echelons and selectors Focus 3: where is your customer service? Customer service of paint manufacturers is not a simple customer service such as answering the phone, passing on several documents and following up the account relationship It's real-time communication in all aspects of product selection, communication, application service, feedback collection and sorting, timely transmission of company policies, etc a good word is "three warm in winter", which is just such a truth Whether you can help the customer solve the problem you need to solve, and whether you can make the customer complaints into business opportunities to the maximum extent, all depend on customer service to gradually complete Focus 4: exquisite and effective promotional materials to help dealers promote product sales, such as: samples, technical manuals, video discs, competitive analysis reports, sales scripts, customer evaluation, success stories, customer objection handling skills, ROI analysis and various online resources It is very important to do a good job in enterprise marketing fromemkt.com.cn, new product promotion, service concept, enterprise culture and enterprise service value-added plan I often call it the "air space integrated combat system" We should make sure that the products have publicity from the sky (from the perspective of audio-visual, etc.), promotion materials of the enterprise (case verification), marketing method professors (daily communication and learning), etc to deliver to our dealers the product knowledge he should know, the marketing methods he should master, the materials he should give to customers (model, data materials), and the use of persuasion to customers (customers) Sales promotion manual for customers to gain value) As long as the manufacturers think about it more, if I were a business, I would like to know what I need To meet the needs as much as possible, to improve Focus 5: value added services help dealers grow We often say that we should not attract franchise fees and share enterprise risks, but get more friends, help them build profitable teams, and make their teams more stable and grow faster The salesmen of the business not only belong to the business, but also to our factory To provide rich product knowledge training for the distributors' sales personnel, so as to cultivate their confidence in selling products Usually, in the United States, the salesmen of dealers come back to visit the company to get the latest product knowledge Focus 6: to establish a profit distribution system that can satisfy dealers as much as possible, the purpose of our business is to make profits In fact, paint dealers also open franchise stores to make money The truth is the same We must establish a reasonable profit distribution system, so that dealers can actively cooperate with manufacturers to do a good job in every new product promotion and every targeted holiday promotion At the same time, we should adhere to the step-by-step rebate policy, and properly handle those with strong sales ability, general support for sales, and weak sales, especially those without motivation and passion We do not treat each other equally We are all weak and strong We are "snobbish", because only the distribution plan that follows the market law is the most correct market plan Focus 7: regularly organize manufacturer exchanges to form a positive interaction In a word, while maintaining a good relationship with current dealers, coating enterprises help dealers grow by providing training, services and other opportunities, which is not only a way to achieve win-win results for both sides, but also a way for enterprises to attract dealers through self-improvement Hard advertising, such as rough room, coating company, network marketing war, new issues worthy of attention in the era of Internet, similar information, competition in the Jianghu to see which one is strong in coating marketing, coating marketing: why should coating companies do wechat marketing, breakthrough strategy for small and medium-sized coating companies, precise positioning marketing interaction, content marketing: are your content screamed by coating companies? • entertainment marketing: who do you entertain in paint enterprises? Five advantages of online marketing for coating enterprises, advantages of naming and sponsoring variety shows by coating enterprises, mobile internet marketing from Mengniu terensu red packet, fan marketing, making brands idols, what is the most expensive marketing for coating enterprises? Is the home of creative coatings It focuses on the news and information of coatings, diatom mud, paint coatings, coating technology, fire retardant coatings and coatings, diatom mud, paint coatings, coating technology, decoration knowledge and decoration renderings of fire retardant coatings,
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