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    Home > Coatings News > Paints and Coatings Market > Marketing: seven content marketing strategies to improve website users' viscosity

    Marketing: seven content marketing strategies to improve website users' viscosity

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Core tip: in the Internet age, all kinds of websites, big and small, are springing up, but the quality is uneven For this reason, Baidu search engine has been constantly upgrading its algorithm, aiming to crack down on those junk websites and improve the user experience of the website When it comes to user experience, the content quality of the website is crucial So as a marketer, what kind of content strategy should we adopt to improve the viscosity of website users? Let's share the training below 1 Instant content instant content refers to the content to fully show what is happening at present Of course, instant content policy Paint knowledge | precautions for wall paint color selection Recommended introduction: when painting the wall, the owner sometimes has difficulty in choosing what color of the wall paint to paint In fact, there is no ugly color in the wall paint, only the disharmonious color matching The use of wall color contains the knowledge of health Too strong color will stimulate people's perception, make people have a sense of fidgety, affect people's mental health Grasp the basic principles of wall color and paint a colorful space 1、 Wall paint color selection notice 1 Light color is generally used for the top surface Light colors make people feel light, dark colors make people feel heavy Usually, the treatment of rooms is from top to bottom, from shallow to deep For example, the ceiling and walls of rooms are white and Paint Home News: in the Internet age, all kinds of websites, big and small, are springing up, but the quality is uneven For this reason, Baidu search engine has been constantly upgrading its algorithm, aiming to crack down on those junk websites and improve the user experience of the website When it comes to user experience, the content quality of the website is crucial So as a marketer, what kind of content strategy should we adopt to improve the viscosity of website users? Let's share the training below 1 Instant content instant content refers to the content to fully show what is happening at present Of course, the real-time content strategy must be timely and effective If something happens and has the value of recording, the content writing must be completed at the first time The reason is that the difference between the first time report and the second time report is much greater than we think, and the value brought by it is even different As far as soft contribution is concerned, the passing rate of instant content review has also improved, which is easier to be recognized and supported Not only that, as far as search engines are concerned, the time of instant content is far greater than that of reprint or the same type of articles in terms of ranking effect or traffic 2 Timeliness content is the content with the highest value in a specific period of time More and more marketers pay attention to timeliness content, and gradually use it to maximize its benefits Marketers use timeliness to create valuable content to show to users What happened has a certain timeliness and popularity in a certain period of time As a qualified marketer, we must reasonably grasp and use this period of time to create rich theme content The timeliness content is also very important for Baidu search engine, and the timeliness is also fully used in the search results page 3 Persistent content persistent content refers to the content content gold content does not change with the change of time, no matter in which time period content is not limited by timeliness As the mainstay of content strategy, persistent content has to be highly valued The value of persistent content is continuous and persistent As the main content of rich website, persistent content has occupied a certain share in many different types of content As for Baidu search engine, the longer the content is, the better the ranking effect is, and the traffic is immeasurable Therefore, marketers pay more and more attention to the development and enrichment of sustainable content 4 Hot content hot content that is, the search volume increases rapidly in a certain period of time, and the popularity of attention is increasing Reasonable use of hot events can quickly promote the website traffic, of course, the use of hot events must be just right For what is a hot event, marketers can use the platform to analyze through data, such as Baidu search billboard, Sogou hot search billboard and so on Of course, the hot content can be determined according to the weight of their own website, to understand the competitiveness and whether it conforms to the theme of the website is very important Using hot content can create traffic for the website in a short period of time and get very good benefits 5 Scheme content The scheme content is the scheme content with certain logic in line with the marketing strategy The formulation of the scheme needs to consider many factors, including the positioning of the audience, the grasp of the target, the determination of the theme, the marketing platform, the expected effect, etc., which must be reflected in the scheme However, these factors must be through the market survey, the comparative analysis of data, and the rich experience Proven As a project content, its value is very large For users, the content contains a very high amount of gold Users can learn from it, enrich themselves, and improve their comprehensive competitiveness in the industry The drawback is that there are difficulties in the writing of project content, which requires experienced marketers to grasp it well Compared with the project content on the Internet, it is less, so it gets more attention 6 Practical content practical content refers to the content generated through the rich experience accumulated in the process of continuous practice The creation of practical content requires marketers to have certain practical skills Only experienced marketers can achieve authenticity The content can fully show the problems encountered in the process of practice, so that readers can get valuable information from it and get the opportunity to learn and exercise Practical content can get more users' attention, because it's a real battle, and it's a real experience sharing 7 Promotional content Promotional content refers to the marketing content generated by promotional activities within the characteristic time The characteristic time is mainly controlled before and after the festival The promotional content is mainly the program content formulated by the marketers using people's demand psychology The content can fully reflect the preferential activities, and make good promotional activities by using people's generally greedy and cheap psychology The value of promotional content often improves the enterprise Quickly promote products and enhance the corporate image The above describes seven strategies of content marketing Enterprises can implement them according to their own specific conditions No matter what strategy, the key is to provide users with valuable information, improve the user experience of the website, and then stick to users Terminal shopping guide is the first front of coating industry marketing How to straighten the relationship between e-commerce and physical stores and coordinate the development of similar information? Four tips for coating enterprises to do well in cultural marketing 6 + 1 God level viral marketing tells you what is the best marketing Coating marketing: topic hype, six brand self-made "classic" painting Paint agent is the most advantageous choice for small-scale migrant workers to start their own businesses Where do paint enterprises win in team marketing? The key to the transformation of online marketing business opportunities of coating enterprises is coating marketing: how to make brands for small and medium-sized enterprises in the micro era? In depth analysis of consumer psychology: purchase is due to discomfort How can traditional industries such as coatings take advantage of the trend in the Internet era? Coating marketing: how to build the official account of "tall and high" paint house is focused on coatings, diatom mud, paint and coatings, coating technology, fire retardant coatings, news information and coatings, diatom mud, paint and coating, coating technology, fire retardant coatings decoration knowledge and decoration effect map.
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